Stefania Olindo

Digital Marketing Manager at GiftsDirect.com
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency
  • Spagnolo Full professional proficiency
  • Portoghese Professional working proficiency
  • French Elementary proficiency
Skills

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LinkedIn User

Stefania is brilliant at her job, she is hard-working, committed and a pleasure to work with. She is analytically minded, detail-oriented and I feel very lucky to have learnt from her.

Miriam Garcia

Stefania has excellent leadership and commitment for her work. She knows how to work as part of a team and create strong relationships with clients and colleagues. Stefania is a very easy-going person who I would highly recommend for any team as she brings loads of positive energy to the team.

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Credentials

  • Advanced Google Analytics
    Google
    Feb, 2019
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Jan, 2019
    - Nov, 2024

Experience

  • GiftsDirect.com
    • Ireland
    • Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2021 - Present

      - Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.- Planning digital marketing campaigns, including web, SEO/SEM, email, and social media.- Measuring and reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).- Identify trends and insights, and optimize spend and performance based on the insights- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.

    • Digital Acquisition Manager
      • Jun 2019 - Jul 2021

      - Develop and execute paid media strategies that drive paid acquisition efforts for different markets like USA, Ireland, UK, Canada and Australia.- Perform daily account management on PPC accounts inc. Google Ad Manager, Facebook Ad Manager and Bing.- Monitoring daily account metrics including ROAS, CPA, brand, non-brand, shopping spend and others.- Drive creative strategy across digital programs inclusive of Display, Video, Social, Affiliates, YouTube, Shopping and Search.- Own increase in key affiliate sales & manage affiliate accounts and relationships.- Manage and own online revenue and cost budgets to agreed ROAS targets for Google & Facebook for the online stores.- Collaborate with agencies and other vendor partners.

  • Accenture
    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Digital Marketing Campaign Manager for Accenture at Google
      • Sep 2017 - May 2019

      - Managing a portfolio of accounts of Fortune 500 companies with consequent daily budgets, presenting optimization strategies to account managers and clients, following the industry's best practices. - Analyzing clients’ accounts performances to identify ROI, up-sell and cross-sell opportunities. - Researching various markets in order to develop industry specific PPC advertising solutions. - Creating end-to-end campaigns on Search and Display Networks (DSA, Shopping, Video and Display). - Creating online marketing and advertising strategies for performance focused clients and managing the implementation, tracking and measurement of those digital campaigns using search, display, mobile and video advertising.

  • Whoosnap
    • Italy
    • IT Services and IT Consulting
    • Digital Marketing Specialist
      • Apr 2015 - Jul 2017

      - Responsible for digital marketing team in the company’s core business of mobile photography. - Developed, executed and measured paid and organic interaction across website, social media and proprietary mobile application. - Implemented PPC campaigns through Facebook Adv and Google AdWords. - Managed influencer marketing strategies involving a leading European influencer endorsing the product. - Created content strategies using SEO for blog posts and social media to drive traffic and engage potential customers. - Created and planned a strategy to engage and re-engage users with Email Marketing campaigns.

  • Dr. Oetker
    • Germany
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Account Manager
      • Feb 2014 - Jan 2015

      - Responsible for Sicily and Calabria Areas. - Achieved company sales targets through development of existing retailer database. - Sell-out product monitoring, department and product layout development in order to increase visibility and growth in sales. - Planned and implemented Sell-in and Sell-out activities in the mass market for national and international customers (Auchan, Coop, Carrefour). - Built and managed customer relationships and customer satisfaction. - Responsible for Sicily and Calabria Areas. - Achieved company sales targets through development of existing retailer database. - Sell-out product monitoring, department and product layout development in order to increase visibility and growth in sales. - Planned and implemented Sell-in and Sell-out activities in the mass market for national and international customers (Auchan, Coop, Carrefour). - Built and managed customer relationships and customer satisfaction.

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Account Manager
      • Apr 2013 - Jan 2014

      - Responsible for Sicily Area. - Increased sales through local promotional implementation and by taking orders. - Responsible for planning and collaborating with customer retail stores, taking charge of all implementation of retail activities when new product launch, monitoring process of visibility of products. - Responsible for Sicily Area. - Increased sales through local promotional implementation and by taking orders. - Responsible for planning and collaborating with customer retail stores, taking charge of all implementation of retail activities when new product launch, monitoring process of visibility of products.

  • Cultural Section of Italian General Consulate
    • Toronto, Canada Area
    • Marketing and Communication Specialist
      • Oct 2012 - Mar 2013

      - Used a creative communication approach to strengthen online presence across multiple platforms both locally and internationally. - Planned, organized and promoted events. - Created a range of content, from press releases to white papers. - Managed internal and external communication and planned of relevant public speaking engagements. - Used a creative communication approach to strengthen online presence across multiple platforms both locally and internationally. - Planned, organized and promoted events. - Created a range of content, from press releases to white papers. - Managed internal and external communication and planned of relevant public speaking engagements.

  • Leasys
    • France
    • Financial Services
    • 500 - 600 Employee
    • Marketing Specialist
      • Mar 2012 - Sep 2012

      - Handled marketing & communication B2C projects for branding of dealer POS, BTL materials for sales. - Delivered formal reviews and presentations to general manager and company stakeholders. - Coordinated brand’s media plan. - Planned, organized and promoted events. - Delivered monthly ROI reports detailing marketing activities contributing to growth of the brand. - Handled marketing & communication B2C projects for branding of dealer POS, BTL materials for sales. - Delivered formal reviews and presentations to general manager and company stakeholders. - Coordinated brand’s media plan. - Planned, organized and promoted events. - Delivered monthly ROI reports detailing marketing activities contributing to growth of the brand.

  • Brasilian House of Parliament
    • Visiting Researcher
      • Feb 2011 - Apr 2011

      Interviewing and polling activity towards Lobbyst, journalists and Members of Parliament Interviewing and polling activity towards Lobbyst, journalists and Members of Parliament

  • Italian Consulate Rio de Janeiro
    • Visiting Reasearcher
      • Feb 2011 - Apr 2011

      Interviewing and Polling activity with Official Representatives regarding the economic relations between Italy and Brazil Interviewing and Polling activity with Official Representatives regarding the economic relations between Italy and Brazil

  • Zonca & Zonca Art Gallery
    • Milan Area, Italy
    • Marketing and Communication Specialist
      • Mar 2009 - Jul 2009

      - Planned, organized and promoted events. - Developed and managed PR activity. - CRM management, including maintaining the contact database and creating email marketing campaigns. - Created contents and edited for various formats in order to support company online and offline activities. - Planned, organized and promoted events. - Developed and managed PR activity. - CRM management, including maintaining the contact database and creating email marketing campaigns. - Created contents and edited for various formats in order to support company online and offline activities.

Education

  • Sapienza Università di Roma
    MSc in Marketing and Communication
    2009 - 2011
  • Universidad Pontificia de Salamanca
    Erasmus Student
    2007 - 2008
  • Libera Università di Lingue e Comunicazione IULM
    Bachelor's degree in Communications Sciences
    2005 - 2009

Community

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