Experience

Economic Club of Canada

• Canada
• Events Services
• 1 - 100 Employee

• Director of Communications

  • Mar 2013 - Present



TNT The New Trend

• Stylist

  • Aug 2011 - Present

  • Help drive total store results with specific ownership for merchandise flow and brand guide processes• Generate leads on a daily basis to build clientele and create ongoing relationships with potential leads• Work with store manager, corporate office and/or retail partners on a regular basis to identify and communicate ideas and opportunities to drive sales• Communicate with corporate office about strategies to implement events, address stock needs and product analysis• Maintain creative visual merchandising standards and web based advertising initiatives• Work with management team to ensure effective and timely processing of shipments, receiving, transferring, censoring, re-pricing, re-tagging, stocking and replenishment, according to guidelines• Write posts on company blog pertaining to fashion/style and industry events• Style and photograph models for company blog based around looks and themes of the store



ALDO Group

• Canada
• Retail
• 700 & Above Employee

• Public Relations Coordinator

  • Mar 2011 - May 2011

  • Tracked and monitored all brand press coverage and competitor activities• Supported Head Office in corporate marketing activities and projects • Developed marketing plans to raise product profile and ensure accurate product positioning• Participated in committees and work groups (ex. focus groups, product development, trend research)• Wrote marketing content for marketing programs such as promotional emails, website content, etc. • Worked with cross-functional departments to ensure timely delivery of planned marketing activities• Shared fashion insights and analysis with buyers to help choose appropriate inventory purchases • Delivered product presentations supported by demographic research



Williamson PR, NY

• Public Relations Intern

  • Aug 2010 - Dec 2010

  • Responsible for daily management and organization of fashion closet• Tracked product loans to publications and stylists for over 10 different fashion brands• Helped process invoices, fact check copy and assist with research and proofreading• Tracked and monitored multi brand press coverage• Day-to-day support of marketing initiatives and special events • Created and maintained weekly updates of marketing calendars and project lists• Organized shipping, receiving and unpacking of merchandise • Tended to faxes and couriers