Experience

videociety GmbH
• Germany
• Entertainment Providers
• 1 - 100 Employee
• Head of Operations & Marketing

  • Jun 2023 - Present

TRVE.STUDIO
• United States
• Executive Offices
• Founder & Business Owner

  • Jan 2023 - Present


Universal Pictures Germany GmbH

• Germany
• Movies, Videos, and Sound
• 1 - 100 Employee

• Regional Marketing Director GAS

  • Dec 2015 - Dec 2022

  Spearhead overall marketing operations for universal plus trade marketing for Warner Bros and Paramount home video releases in Germany, Switzerland, and Austria, whilst leading a team of 12 members. Devise/deploy release planning and yearly budgets across theatrical new releases, TV, direct to video and catalogue. Align product strategies, and goals by collaborating with key stakeholders i.e. Universal HQ, Warner Bros. and Paramount. Portfolio management by constantly evaluating active catalogue titles and their profitability. - Proven track record of success in analysing entertainment content in terms of volume potential incl. pricing, audience, format mix, distribution channels, release timing and marketing. - Restructured media strategy in-line with data-driven media buys with the aim of reaching targeted audiences. - Led the design and launch of a new gift-card based TVOD product. Ensured product success by sourcing and acquiring content partners and utilising business models. - Content acquisition and sub-licensing. Show less



Netflix Services Germany GmbH

• Senior Marketing Manager DACH

  • Feb 2015 - Nov 2015

  Steered efforts in planning, organising, and managing multi-million dollar budget ATL media campaigns for multiple Netflix Originals with keen focus on improving brand awareness and increasing subscription ratio. Monitored content releases and identified unique selling points (USPs) to increase subscriber base and create out-of-the-box campaigns having a halo effect on new products. Played a key role in establishing Netflix as a juggernaut entertainment brand by arranging special events for opinion leaders and influencers. Co-developed "broad content campaigns" directly addressing present barriers to subscribe for internet television services. Show less



Warner Bros. Entertainment GmbH

• Marketing Manager New Releases

  • Oct 2007 - Jan 2015

  Provided guidance and support to team members with duties to oversee marketing campaigns, proposals, and product launches. Created multiple marketing collateral and media content to promote brand and increase awareness of company’s products. - Liaised with eight team members for managing marketing activities including media and third party promotions for the launch of iconic Warner Bros theatrical and home video releases i.e. Harry Potter.- Cultivated strategic media partnership with TVOD market leader maxdome which increased recognition for Warner titles at third of normal media costs by effectively negotiating strategic partnership with one of Warner Bros key VOD client Show less

• Product Manager New Releases

  • Jul 2005 - Sep 2007


Kinowelt GmbH
• Germany
• Movies, Videos, and Sound
• Product Manager

  • Jul 2003 - Jun 2005

20th Century Fox Home Entertainment GmbH
• Intern Marketing

  • Dec 2002 - Jun 2003

Visono - Media Asset Management
• Content Broker

  • Apr 2000 - Sep 2000


Cinemaxx

• Germany

• Film Booker

  • Apr 1999 - Mar 2000

• Intern Film Booking

  • Oct 1998 - Mar 1999