Experience

SIDES

• Germany
• Software Development
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • Mar 2022 - Present



Textilmacher GmbH

• Germany
• Textile Manufacturing
• 1 - 100 Employee

• Advisory Board Member

  • Mar 2022 - Present



dean&david Franchise GmbH

• Germany
• Hospitality
• 1 - 100 Employee

• COO

  • Oct 2019 - Mar 2022

• Director Brand Strategy & Business Development

  • Apr 2018 - Sep 2019



Luigi Lavazza Deutschland GmbH

• Frankfurt am Main und Umgebung, Deutschland

• Head of Sales KAM & OCS

  • Oct 2017 - Mar 2018



Nestlé/ Nespresso Deutschland GmbH

• Düsseldorf und Umgebung, Deutschland

• Head of Sales HoReCa

  • May 2013 - Jul 2017

  • Drive, manage and execute the local Nespresso OoH strategy, to manage a sustainable, profitable growth for the channel in a proactive way • Devise and communicate on trade Key Performance Indicators (KPIs); Direct, coach, and control team to ensure KPIs are achieved • Bring the sales force on the next level of solution/ value selling • Understand the different customer needs, screen competitors • Define and communicate specific needs for accessories and marketing tools for the channel to HQ • Develop and roll out scalable event concepts • Facilitate trade show booth design and activation Maintain relationships with key strategic partners • Cross departmental cooperation/ act as internal advocate for the channel • Daily coaching of direct reports • Build a strong network within the OoH channel • Evaluate field execution and training needs. Develop and deliver trainings based on field assessment • Find new market trends • P&L analysis, Budget planning/ responsibility • Gap analysis • FTE planning • Develop and execute a 5Y business plan • Build a new structure Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Int'l Key Account Manager Hotels, Cruise Lines & Ferry

  • Apr 2010 - Apr 2013

  Opening up new potentials in the up-market hotel sector. closing group-wide, international deals with hotel chains (Hilton, Marriott, Accor, Kempinski, NH, IHG, Starwood)Establishing the cruise- and fery business as the Duty Free sector.International customer care and coordination of Key Account Managers in 164 national affiliates and subsidiaries.Developing sales concepts and marketing cooperationsEstablishing distribution in new sectors and attracting new trading partners.Conducting brand training and developing tools to increase sales in new marketing channels. Show less

• Key Account Mangement non-traditional West/ North

  • May 2009 - Mar 2010

  Acquisition of new clients in the catering sector, out of home market in general (OoH), company catering, catering chains, coffee shop chains, Presse Grosso, Vending, bakery chains, restaurant chains, quick service restaurant chains, all other franchise companies in non-traditional marketing channels

• Account Manager Gastronomy Carpe Diem SÜD (South)

  • Nov 2007 - Apr 2009

  Responsible for regional chains and clients in Munich and reg. Key Accounts in BavariaCoach for Red Bull sales force in Bavaria (Carpe Diem matters)

• Gastronomy Musketeer

  • May 2004 - Oct 2007

  Promotion at POS for the brands Red Bull and Carpe Diem; responsible for gastronomy, clubs, scene and events in Munich