Stefan Koßmann

Digital Communications Manager at Unger Germany GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Bochum, North Rhine-Westphalia, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
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Experience

  • Unger Germany GmbH
    • Germany
    • Consumer Goods
    • 1 - 100 Employee
    • Digital Communications Manager
      • Jan 2022 - Present

      - Definition of the communication strategy- Development of online marketing concepts and communication campaigns- Content generation (photo and video)- Success monitoring- Developing of customer journeys- Definition of personas- Budget and cost center responsibility

    • Sr. Marketing Communications Specialist
      • Jul 2018 - Dec 2021

      Responsible for:- Online Marketing & Communications B2B + B2C- Website, Blog & all Social Media Channels- Google Accounts & Campaigns- Printmedia & PRTasks:- Development & Integration of international communications strategy- Conception & Implementation of all european Marketing Communication activities- Strategic & operative development of international Performance Marketing Channels- Conception of Mediaplans- Budget responsibility

    • Marketing Communications Specialist
      • Feb 2017 - Jun 2018

      Responsible for:- Online Marketing & Communications B2B + B2C- Website, Blog & all Social Media Channels- Google Accounts & Campaigns- Printmedia & PRTasks:- Development & Integration of international communications strategy- Conception & Implementation of all european Marketing Communication activities- Strategic & operative development of international Performance Marketing Channels- Conception of Mediaplans- Budget responsibility

    • Marketing Coordinator Online Marketing
      • Feb 2015 - Jan 2017

      Responsible for:- All Online Marketing & Communications channels- Website, Blog & all Social Media Channels- Google Accounts & Campaigns- Printmedia & PRResponsibilities:- Development & management of Online Marketing concepts & strategies- Data analysis/success monitoring/Monitoring- Competitor analysis- Budget planning & monitoring- Development & implementation of Social Media concepts & strategies- Conception, Coordination & Creation of google adWords campaigns Show less

    • Marketing Assistant
      • Feb 2012 - Jan 2015

      Support of all tasks in Marketing department- Conception, integration and maintenance of Social Media Channels- Collecting first experiences in B2B and B2C marketing- Creation of Promotions- Support on international trade shows- Creation of Layouts in InDesign & Photoshop

    • Education
      • Aug 2009 - Jan 2012

      Education

Education

  • Studieninstitut für Kommunikation
    Communication Manager (IHK), Marketing communication for all business industries
    2018 - 2019
  • ILS - Institut für Lernsysteme GmbH
    Business Economist, Industrial Marketing / Marketing
    2016 - 2018
  • Lecturio GmbH
    Online Marketing Manager, Online Marketing
    2015 - 2015
  • The Shaw Academy Limited
    Diploma Digital Marketing, Digital Marketing
    2015 - 2015
  • Haufe Akademie
    Self- and time management
    2014 - 2014

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