Stefan Koßmann
Digital Communications Manager at Unger Germany GmbH- Claim this Profile
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Deutsch Native or bilingual proficiency
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Englisch Full professional proficiency
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Bio
Experience
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Unger Germany GmbH
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Germany
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Consumer Goods
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1 - 100 Employee
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Digital Communications Manager
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Jan 2022 - Present
- Definition of the communication strategy- Development of online marketing concepts and communication campaigns- Content generation (photo and video)- Success monitoring- Developing of customer journeys- Definition of personas- Budget and cost center responsibility
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Sr. Marketing Communications Specialist
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Jul 2018 - Dec 2021
Responsible for:- Online Marketing & Communications B2B + B2C- Website, Blog & all Social Media Channels- Google Accounts & Campaigns- Printmedia & PRTasks:- Development & Integration of international communications strategy- Conception & Implementation of all european Marketing Communication activities- Strategic & operative development of international Performance Marketing Channels- Conception of Mediaplans- Budget responsibility
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Marketing Communications Specialist
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Feb 2017 - Jun 2018
Responsible for:- Online Marketing & Communications B2B + B2C- Website, Blog & all Social Media Channels- Google Accounts & Campaigns- Printmedia & PRTasks:- Development & Integration of international communications strategy- Conception & Implementation of all european Marketing Communication activities- Strategic & operative development of international Performance Marketing Channels- Conception of Mediaplans- Budget responsibility
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Marketing Coordinator Online Marketing
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Feb 2015 - Jan 2017
Responsible for:- All Online Marketing & Communications channels- Website, Blog & all Social Media Channels- Google Accounts & Campaigns- Printmedia & PRResponsibilities:- Development & management of Online Marketing concepts & strategies- Data analysis/success monitoring/Monitoring- Competitor analysis- Budget planning & monitoring- Development & implementation of Social Media concepts & strategies- Conception, Coordination & Creation of google adWords campaigns Show less
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Marketing Assistant
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Feb 2012 - Jan 2015
Support of all tasks in Marketing department- Conception, integration and maintenance of Social Media Channels- Collecting first experiences in B2B and B2C marketing- Creation of Promotions- Support on international trade shows- Creation of Layouts in InDesign & Photoshop
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Education
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Aug 2009 - Jan 2012
Education
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Education
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2018 - 2019
Studieninstitut für Kommunikation
Communication Manager (IHK), Marketing communication for all business industries -
2016 - 2018
ILS - Institut für Lernsysteme GmbH
Business Economist, Industrial Marketing / Marketing -
2015 - 2015
Lecturio GmbH
Online Marketing Manager, Online Marketing -
2015 - 2015
The Shaw Academy Limited
Diploma Digital Marketing, Digital Marketing -
2014 - 2014
Haufe Akademie
Self- and time management
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