Experience

Philter Brewing

• Australia
• Wine & Spirits
• 1 - 100 Employee

• Director

  • Mar 2017 - Present

  Craft Beer Sydney Australia Craft Beer Sydney Australia



Beam Suntory

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Category Manager

  • Jun 2016 - May 2017

• Brand Manager - Premium Bourbon & 3rd Party Brands

  • Jun 2015 - Jun 2016



Goodman Fielder

• Australia
• Food and Beverage Manufacturing
• 700 & Above Employee

• Shopper Engagement Manager

  • Jul 2014 - Jun 2015

  - Manage the shopper activation function for Dressings and Mayonnaise & food service categories - Responsible for the development, co-ordination and effective execution of insight based and fully integrated shopper marketing activation plans through collaboration with key customers, and the internal teams within sales, field execution and marketing - Ensure co-ordinated execution of growth initiatives (NPD, trade and consumer activity) across all channels through the creation of sales force enablers, digital platform and sales and marketing communication - Manage trade promotions, point of purchase projects, POS and exhibitions via liaison with sales & marketing teams, delivering channel specific activation plans for our customers - Develop and maintain relationships with customer marketing teams to deliver co-developed activation



Lion

• Australia
• Food and Beverage Services
• 700 & Above Employee

• National Shopper Manager

  • Jan 2014 - Jul 2014

  National shopper manager - Tap King- Develop and deliver shopper marketing strategies and programs for Tap King, one of Australia’s most successful NPD projects - Point of purchase activity planning, development, communication and execution- Evaluations and reviews (strategy, plans and activity)- Innovative shopper marketing solutions- Partner brand, national customerteams, insights and planning, ops and regional sales team

• Brand Innovation - Cider

  • May 2013 - Jan 2014

  Innovation & Cider. Led the development and launch of Kirin Cider to market.

• Brand Activation Manager

  • Feb 2012 - Apr 2013

  Tooheys Brand Activation Manager (Tooheys New, Tooheys Extra Dry, Tooheys Old, Tooheys 5 SEEDS)



Yetimo Marketing

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2006 - Jan 2012

  Account Director - Lion (brands include XXXX Gold, Tooheys New, Hahn, Boag’s, Bacardi-Lion, McKenna Bourbon) Account Director - Lion (brands include XXXX Gold, Tooheys New, Hahn, Boag’s, Bacardi-Lion, McKenna Bourbon)



B Entertained (Blatchys Blues)

• Managing Director

  • May 1999 - Jan 2012

  Sports management, fan engagement, & events company. Proud founders of Blatchys Blues Australia's largest single supporter group. Sports management, fan engagement, & events company. Proud founders of Blatchys Blues Australia's largest single supporter group.



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• Project Manager

  • Aug 2006 - Oct 2006

  Project Manager - Tourism Australia Account Project Manager - Tourism Australia Account



Lion

• Australia
• Food and Beverage Services
• 700 & Above Employee

• Account Manager - Yetimo Marketing

  • Jul 2006 - Aug 2006

  Account Manager - Yetimo Marketing looking after Lion Nathan Account Manager - Yetimo Marketing looking after Lion Nathan



Let's Launch Promotions & Marketing

• Account Manager

  • 2004 - Jul 2006

  Event & promotional staffing agency. Brands I worked on include BP, Douwe Egberts Senseo Coffee Machines launch, Baileys Moonlight Cinema, Bundaberg Rum, Bundaberg Dry & Lime, San Pellegrino, South Sydney NRL Club, Uncle Toby's, Bankwest, George Weston, Lendlease and Westfield Event & promotional staffing agency. Brands I worked on include BP, Douwe Egberts Senseo Coffee Machines launch, Baileys Moonlight Cinema, Bundaberg Rum, Bundaberg Dry & Lime, San Pellegrino, South Sydney NRL Club, Uncle Toby's, Bankwest, George Weston, Lendlease and Westfield



Tourism Holdings Limited

• New Zealand
• Travel Arrangements
• 200 - 300 Employee

• Customer Service Manager

  • Nov 1999 - 2004

  Home of Maui & Britz Campervan Rentals Home of Maui & Britz Campervan Rentals