Assistant Professor

• Dec 2019 - Present

Assistant Professor in subjects (Oct 2022 - present):* Marketing Data Analysis;* Digital Marketing Analytics;* Digital B2B Marketing;* Advertising;* Sales Principles and* Sales Management.Assistant Professor in subjects (Dec 2019 - Oct 2022):* Advertising;* Sales Principles;* Marketing Principles;* Marketing Analysis;* Business Statistics with Probability and* Business Ethics and Communication.

Teaching Assistant

• Dec 2016 - Dec 2019

Teaching Assistant in nine subjects:* Integrated Marketing Communications;* Sales Principles;* Marketing Researches;* Consumer Behavior;* Sales Management;* Marketing Strategy* Marketing Planning;* Marketing Campaign project;* Human Resource Management and* Managing Organizational Changes.

Organizing Committee Chair & Programme Board vice-chair at International Conference ICSD 2017.

• Jan 2017 - Dec 2017

This year the ICSD Conference will look into the innovation and competitiveness which shape businesses and other organisations, their processes, and affect human capital and sustainable development of societies.The Conference will begin with a business forum: “Innovation and Competitiveness Forum” which will gather the leaders from government and business institutions along with academics and scientists. The key topic of the Innovation and Competitiveness Forum this year will be COMPETITIVENESS OF COUNTRIES AND ECONOMIC DIPLOMACY. The Forum will start at 10:30. Scientific papers will be presented and discussed in the afternoon section. Show less

Organizing Committee Chair at Coference NEUROMARKETING 2017.

• Jan 2017 - Dec 2017

Project Coordinator - „Introduction of part-time and short-cycle studies in Serbia”

• Jul 2017 - Oct 2017

This project has been co-funded by the Erasmus+ Programme of the Eurpoean Union.

PhD student

• Mar 2013 - Nov 2018

As a PhD student I turned to scientific research. GPA during my PhD studies was 9,75. In 2015 I participated at the 7th International Scientific Conference in Krakow, organized by their Faculty of Management (Cracow University of Economics), as an author and presenter of manuscript on the subject: "Impact of sales promotion tools on consumers' impulse buying behaviour". In 2014 I participated at the 6th International Scientific Conference in Krakow, organized by their Faculty of Management (Cracow University of Economics), as an author and presenter of manuscript on the subject: "Intellectual capital aimed at creating value and competitive advantage of enterprises". I am coauthor of the manuscript entitled "MEASURING THE BRAND EQUITY FOR CONSUMERS: Empirical evidences from food market in Serbia", which is published in the journal "Annals of the Faculty of Economics in Subotica" (ISSN: 0350-2120) in 2016. (Vol. 52, No. 35). My manuscript entitled "The effectiveness of sales promotion tools from customers' perspective" is published in the December issue of the journal "Actual Problems of Economics" (ISSN:1993-6788) in 2014. (Vol. 12, No. 162). On 11/05/2018 I defended my doctoral dissertation ("IMPACT OF SALES PROMOTION TOOLS ON CONSUMERS’ IMPULSE BUYING BEHAVIOR"), with honors and praise, and earned the title Doctor of Economic Sciences. Show less

Contributor on the project: "Preclinical testing of bioactive substances"

• May 2013 - Jan 2017

My task in this project was writing several scientific research papers regarding analysis in the field of marketing and management. My task in this project was writing several scientific research papers regarding analysis in the field of marketing and management.

Master student

• Oct 2011 - Nov 2012

During the master studies I did a lot of access works, ie. research papers, which gave me the opportunity to gain some new knowledge and learn how to write quality research papers. I passed all my exams with average score of 10,0! On 11/05/2012 I defended my master work ("Ways of Internationalization of Enterprises"), with honors and praise, and earned the title Master's of economics. I was named the best student of master studies. During the master studies I did a lot of access works, ie. research papers, which gave me the opportunity to gain some new knowledge and learn how to write quality research papers. I passed all my exams with average score of 10,0! On 11/05/2012 I defended my master work ("Ways of Internationalization of Enterprises"), with honors and praise, and earned the title Master's of economics. I was named the best student of master studies.

Organisation Committee President of project “DO IT”

• Oct 2010 - May 2011

The project addresses the problem of insufficient involvement information technology in learning and studying Students of University of Kragujevac, and insufficient utilization of information technology in process of employment and general in business.

Member of PR team

• May 2010 - Oct 2010

- Media relations;- Promotion;- Marketing:- Lobbying;...

Member of ER team

• Oct 2009 - May 2010

- Research of external opportunities;- Regular meetings with companies;- Offering products/services of the organization to companies;...