Experience

Jellyfish

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Paid Search Director

  • Dec 2021 - Present

  Jellyfish delivers digital marketing solutions across the world for a host of impressive brands from their offices in the EMEA, APAC and the US. The agency’s award-winning combination of technology and talent help it to deliver paid media, UX, SEO, social media, analytics, optimization, creative and development solutions. Jellyfish delivers digital marketing solutions across the world for a host of impressive brands from their offices in the EMEA, APAC and the US. The agency’s award-winning combination of technology and talent help it to deliver paid media, UX, SEO, social media, analytics, optimization, creative and development solutions.



Pandora

• Denmark
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Senior Search Manager

  • Mar 2020 - Dec 2021

  PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,400 concept stores.Main responsibilities:• Managing a team of Search Specialists• Main point of contact for global search agency.• Paid and Organic search strategy development & deployment. • Paid and Organic search optimization across markets. • Manage SA360 implementation. • Create overview of activities and efficiencies.• Create guideline for markets and agencies.• Optimise total search (with PR, Social etc.).• Manage the use of search data across channels, for creative development and content (data –driven). • Manage all search engines. Results: Show less

• Search Manager

  • Aug 2018 - Mar 2020

  Main responsibilities:• Paid search strategy development & deployment. • Paid search optimization across markets. • Manage SA360 implementation. • Create overview of activities and efficiencies.• Create guideline for markets and agencies.• Optimise total search (with SEO manager, PR, Social).• Manage the use of search data across channels, for creative development and content (data –driven). • Manage all search engines. • Main point of contact for global search agency.Results:• Created Global Search Strategy and Playbook in collaboration with iProspect• Onboarding of markets to GMP (SA360) in collaboration with Mightyhive• Governance of agency performance Show less



EGN Group

• Copenhagen Area, Capital Region, Denmark

• Group Digital Marketing Manager

  • Jan 2018 - Jul 2018

  Since 1992, EGN has provided tailored peer groups for business leaders and specialists. Through business relationships and experience sharing in confidential settings, we strive to create personal, professional and business value for our network peers. What started as one man’s vision in 1992, is today a global network of 14,000 members, representing more than 8,000 companies and 70 professions. A trusted, worldwide network of peers with a shared ambition of making each other better - every day. Main responsibilities: • Omni-Channel strategies • Marketing Automation • Managing and developing digital platforms • Lead generation • Data Management • Display • Implementing SEO/SEM across EGN Group • Content Marketing Results: • Further developed an ongoing Digital Strategy on a Global level • Implemented SEO/SEM strategies across different countries • Implemented a successful lead generation tool for the Sales Department on a Global level • Tested and developed marketing flows via Marketing Automation tool (Clickdimension) • Part of a global communication strategy for the launch of a new Members Universe Show less



JUC

• Denmark
• Professional Training and Coaching
• 100 - 200 Employee

• Director, Head of Research

  • Feb 2016 - Jan 2018

  JUC specialises in professional seminars and network for lawyers, paralegals, registered public accountants and managers. Main responsibilities:• Managing 20+ employees • Part of the management team• Lead generation• Research• CRMResults:• Implemented an online CRM system throughout different departments and countries.• Created a commercially minded Research Department.• Expanding and develop the Research department to other markets. Including Sweden, Norway and Germany.• Develop and implement new search method, workflows and KPI within the Department • Develop and implement strategies within my Department and in JUC in general• Use and share insightful data with sales and development. Show less

• Research Manager

  • Jun 2013 - Jan 2016

  Main responsibilities:• Managing 10+ employees • Executive Search• Research• Lead generation• CRM• ITResults:• Implemented an online CRM system throughout different departments and countries.• Created a commercially minded Research Department.• Expanding and develop the Research department to other markets. Including Sweden, Norway and Germany.• Develop and implement new search method, workflow and KPI within the Department • Use and share insightful data with sales and development. Show less



GoMedia

• Denmark
• Advertising Services
• 1 - 100 Employee

• Partner

  • Nov 2007 - Jun 2013

  Main responsibilities: • Consultative selling • Business Development • SEO/SEM • CRM • Display • Social • Google Analytics • Online Marketing Results: Main responsibilities: • Consultative selling • Business Development • SEO/SEM • CRM • Display • Social • Google Analytics • Online Marketing Results:



INTERNET DANMARK HOLDING ApS / MARKETING AGENCIES / REKLAMEBUREAU

• Denmark
• Advertising Services
• 1 - 100 Employee

• Sales Manager

  • Mar 2006 - Nov 2010

  My main responsibilities were: • Sales • Key Account Management • Management • Sales training • SEO • Online Marketing Results: My main responsibilities were: • Sales • Key Account Management • Management • Sales training • SEO • Online Marketing Results: