Cindy Leonita
Brand Strategist at Frasa Agency- Claim this Profile
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Bio
Credentials
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Digital Marketing Pemula: Copywriting Dasar
PintaarJul, 2021- Sep, 2024 -
Digital Marketing Pemula: Dasar Branding
PintaarJul, 2021- Sep, 2024 -
Digital Marketing Pemula: Dasar Online Marketing
PintaarJul, 2021- Sep, 2024 -
Digital Marketing Pemula: Promosi Instagram Organik
PintaarJul, 2021- Sep, 2024 -
Adobe Photoshop Complete Mastery Course Beginner to Advanced
Udemy AcademyMar, 2021- Sep, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageMar, 2021- Sep, 2024 -
Desktop Application Training
Universitas Widya KartikaAug, 2020- Sep, 2024 -
Chinese Language Conversation Program (Basic Level)
Universitas Widya KartikaAug, 2019- Sep, 2024
Experience
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Frasa Agency
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Indonesia
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Advertising Services
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1 - 100 Employee
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Brand Strategist
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Aug 2021 - Present
One of project I've handled is Papaya Fresh Gallery's Virtual Trip Campaign called #PapayaHaluToJapan. For this project, I worked closely with KOL to spread awareness towards the campaign as it was held in New Normal Life transition (March 2022). Moreover, I worked with creative team to create relatable contents to support the campaign. The scope of the campaign that I lead was (Not limited to): • Creating detailed planning of the campaign including PR package and budgeting • Content ideation & editorial brief • End to end process • Awareness and crowd strategy (KOL & Activation) The campaign resulted in significant increase for the brand awareness with reach& engagement +50% in just a week. The reach & engagement are still growing until today. Show less
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OMNI Events
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United States
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Marketing and Advertising
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1 - 100 Employee
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Crew Member
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Jan 2019 - Present
Established in 2020, OMNI Events is a Surabaya-based Event Organizer which focuses on Wedding planning & D-day execution. Having an experience in Wedding Organizer before, I am responsible to handle the VIP, which is the Groom & Bride during the day. This role helped me to improve my hospitality skills especially dealing with clients in all ages with full manner, time management, and leadership skills. Besides being VIP, another role which was handed to me is Hall Manager. Hall Manager is responsible to check every preparation detail related to the Hall (F&B, Reception, Decoration, etc.). Not only the preparation, but also during the running event, I was responsible to lead the crews in charge for Hall function. Show less
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Public Relations Intern
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Sep 2020 - Dec 2020
Milieu Space is a creative space located in Jl. Imam Bonjol No. 37, Surabaya. During my internship time, I was very lucky to help them arranging, managing and executing creative projects such as Photography Workshops. Moreover, this role taught me a lot about content ideation & planning, building brand awareness through promotions and activations, and communicating with other parties. Milieu Space is a creative space located in Jl. Imam Bonjol No. 37, Surabaya. During my internship time, I was very lucky to help them arranging, managing and executing creative projects such as Photography Workshops. Moreover, this role taught me a lot about content ideation & planning, building brand awareness through promotions and activations, and communicating with other parties.
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Education
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2017 - 2021
Universitas Widya Kartika
Undergraduate, English Language and Literature/Letters
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