Experience

Try Your Best

• United States
• Software Development
• 1 - 100 Employee

• Head of Product

  • Nov 2022 - Present

  🛠️ Product, Design, Engineering, Growth, Data @ TYB — a platform for top brands to build and engage communities of loyal customers. Founded by Ty Haney of Outdoor Voices, TYB is redefining the future of consumer brands globally.



Brex

• United States
• Financial Services
• 700 & Above Employee

• Director, Growth Marketing

  • Dec 2020 - Nov 2022

  San Francisco, California, United States Built Growth Marketing and Demand Gen functions from the ground up. Search (SEM/SEO), Paid Social, Affiliates, Email, Review sites, Martech — Brex and Pry (pry.co).



Airbnb

• United States
• Software Development
• 700 & Above Employee

• Product & Growth Marketing Lead - Head of Marketing Technology

  • Jun 2017 - Nov 2020

  San Francisco, California, United States All the way from Series B to IPO. Building one of the World's largest-scale growth and marketing stacks: tracking, measurement, attribution, automation, analytics, CDP. Everything Airbnb needs to drive growth globally, across all teams and businesses, current and future. This time with a team of unicorn product managers, marketers, and data analysts that I’ve hired and developed from the ground up.

• Product & Growth Marketing Manager - Marketing Technology

  • Feb 2015 - Oct 2017

  San Francisco, California, United States Moved from Berlin to SF to start Marketing Technology as a new global discipline at Airbnb, with the goal to bridge the gap between Marketing, Product, Engineering, and Data Science. Led Airbnb's global display retargeting and prospecting program that my team has reinvented and rebuilt from the ground up. Led mobile user acquisition (app installs) from building out mobile attribution and measurement, to launching early campaigns, to understanding incrementality of the channel.

• Growth Marketing Manager - Central & Eastern Europe

  • Nov 2012 - Feb 2015

  Berlin, Germany Early employee on the European Growth team managing cross-channel program for user acquisition, engagement, and retention. Built a few early marketing automation tools along the way: bidding, budget allocation, campaign management.



Too many to list

• Founder

  • 2004 - 2010

  There were no good jobs in my hometown. At some point, there were no jobs at all. So the best job of the time was to start your own company and find ways to get it funded. Hence, digging the depths of the early Eastern European e-commerce since 2004. AMA.