Experience

Right Side Up

• United States
• Advertising Services
• 1 - 100 Employee

• Growth Marketing Consultant

  • May 2023 - Present

  New York, New York, United States



Employer Direct Healthcare

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director, Growth Marketing

  • Mar 2022 - Jun 2023



Nest

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Nest Expert

  • May 2021 - Apr 2023

  Nest Expert Network is a trusted and highly skilled group of professionals that supports in-depth capacity-building projects at Nest. The Network works directly with makers and artisan businesses to help them overcome business challenges, develop strategies or create tools needed for the handcraft-focused enterprises to succeed.



Recess

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Growth Marketing Consultant

  • Apr 2021 - Jul 2021

  -Managed paid social and search advertising campaigns, continuously analyzing performance and optimizing towards more efficient acquisition metrics. -Developed and ran cross-channel A/B experiments to optimize the customer journey. Built unique creative concepts for specific audience segmentation that spanned paid media, landing pages, sales promotions, live chat, and email. -Lead the coordination of campaigns with internal resources and external agency support.



Kemper

• United States
• Insurance
• 700 & Above Employee

• Digital Marketing Consultant

  • Oct 2020 - Mar 2021

  Chicago, Illinois, United States -Collaborated with different brand groups to develop cohesive and consistent digital strategies across email, CMS, website optimization, and paid search/social for all major Kemper brands. -Worked with internal teams and external agencies to run A/B tests across multiple mediums to optimize performance and glean audience insights that can be used more broadly across the business. -Conducted performance analysis of digital campaigns and report on results, insights, and opportunities to… Show more -Collaborated with different brand groups to develop cohesive and consistent digital strategies across email, CMS, website optimization, and paid search/social for all major Kemper brands. -Worked with internal teams and external agencies to run A/B tests across multiple mediums to optimize performance and glean audience insights that can be used more broadly across the business. -Conducted performance analysis of digital campaigns and report on results, insights, and opportunities to senior leadership. Show less



Wethos

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Operations Manager

  • Sep 2019 - Oct 2020

  -Lead the SEO and SEM initiatives within the marketing team, driving scalable and efficient organic and paid acquisition campaigns. -Collaborated with the Sales, Marketing, and Engineering teams to collect and analyze performance and product data to identify areas of opportunity for optimizations and automations. -Developed data tracking and reporting processes to measure and report on user acquisition, growth, and engagement on marketing and product channels.

• Marketing Operations Analyst

  • Jul 2019 - Oct 2019

  Remote -Developed automated email campaigns focussed on customer acquisition, retention, and prospect re-engagement. -Scoped marketing projects and forecasted costs to deliver timely, accurate, and creative proposals to decision-makers across multiple industry verticals. -Performed social listening campaigns focused on existing accounts and reported on relationship growth opportunities.



Avail, by Realtor.com

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Analyst

  • Oct 2018 - Jul 2019

  -Lead email automation campaigns aimed at driving product-led growth, continuously optimizing based on KPIs of cost per acquisition, cost per customer, revenue rates, and revenue per user. -Managed $100,000+ monthly paid search and display budgets across Adwords, Bing, and Oath. -Acquired dozens of media placements and high ranking backlinks through press and affiliate outreach campaigns resulting in higher brand visibility, new media relationships, and improved… Show more -Lead email automation campaigns aimed at driving product-led growth, continuously optimizing based on KPIs of cost per acquisition, cost per customer, revenue rates, and revenue per user. -Managed $100,000+ monthly paid search and display budgets across Adwords, Bing, and Oath. -Acquired dozens of media placements and high ranking backlinks through press and affiliate outreach campaigns resulting in higher brand visibility, new media relationships, and improved domain authority. -Created and delivered sales channel performance and forecasting reports to C-Suite using Mixpanel, Google Analytics, Adwords, and SEMrush. Show less



KB-Kreative

• United States
• Advertising Services

• Marketing Consultant

  • Aug 2017 - Aug 2018

  Developed and launched a marketing consulting agency that grew from a concept to a business with over a dozen clients. Cooperatively and independently executed a wide range of marketing projects that included social marketing and advertising, search advertising, content creation, multi-media copywriting, email automation, communication system design, press relations and more.



Pay Our Interns

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Lead Marketer

  • Oct 2016 - Sep 2017

  Washington D.C. Metro Area Managed social media platforms and created visual designs and promotional materials for communication campaigns. Researched, wrote and edited communication materials including emails, press releases, op-eds, research reports and educational literature. Managed website and implemented SEO strategies.



Investigative Reporting Workshop

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Communications Intern

  • Jan 2017 - Apr 2017

  Washington D.C. Metro Area Worked with the managing editor to develop marketing and promotional campaigns across a variety of online platforms. Developed social-media strategy for both day-to-day needs and long-term goals and tactics using data analytics and audience trends.



Fundrise

• United States
• Financial Services
• 200 - 300 Employee

• Marketing and Strategy Intern

  • Sep 2016 - Dec 2016

  Washington D.C. Metro Area Worked with the Communications team to develop and implement content marketing, affiliate partnerships, copywriting, data analytics and SEO strategies and tactics. Created weekly newsletters, managed press mentions, monitored email marketing campaigns and conducted regular competitive analysis of competitor’s marketing efforts.



INVNT®

• United States
• Advertising Services
• 100 - 200 Employee

• Marketing Intern

  • Apr 2016 - Aug 2016

  Washington D.C. Metro Area Assisted the director of marketing with initiatives surrounding content and brand. Created case studies, brochures, and other branded materials using Adobe InDesign, Illustrator, and Photoshop. Secured prestigious awards and speaking opportunities. Assisted with the creation of internal monthly newsletter. Managed six-figure budget.



Developers Alliance

• United States
• Software Development
• 1 - 100 Employee

• Communication and Content Intern

  • Feb 2016 - Apr 2016

  Washington DC Supported the Senior Director of Marketing and the Senior Director of Membership with special events planning and execution. Created original content and coordinated the publishing of new content on the Alliance website. Assisted communication team with social media channel content creation.



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• Lead Brand Ambassador

  • May 2014 - Jul 2015

  Minneapolis Lead a small team of brand ambassadors at dozens of promotional events which resulted in thousands of new user signs ups. Assisted marketing managers with the planning and supporting logistics for dozens of events. Built strong relationships with key stakeholders such as marketing managers, event managers, vendors, brand ambassadors, drivers and customers. Assisted marketing operations, events, and campaigns through event management and supervision of brand team. -Helped in… Show more Lead a small team of brand ambassadors at dozens of promotional events which resulted in thousands of new user signs ups. Assisted marketing managers with the planning and supporting logistics for dozens of events. Built strong relationships with key stakeholders such as marketing managers, event managers, vendors, brand ambassadors, drivers and customers. Assisted marketing operations, events, and campaigns through event management and supervision of brand team. -Helped in hiring and training of coworkers, on-boarding and support of driver-partners. Show less