Experience

Alexander Babbage, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President of Client Insights

  • Mar 2022 - Present

  Alexander Babbage is a leading Location Analytics and Insights firm. We specialize in serving clients who own or operate destinations – physical places people go and transact business. Our clients own and operate some of the most innovative experiential destinations in North America including shopping centers, retail, dining, entertainment, tourism, arts, and finance. At Babbage, we help clients understand not only who is visiting their location, but also their frequency, their value, their motivations and how to generate more business from them – by audience, geography and spend. Our proprietary SaaS system, TruTrade® is the definitive platform for analyzing massive mobile data (IoT) at scale to understand who visits specific destinations. Show less



Aileron

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Market Engagement, Director

  • May 2019 - Mar 2022

  Aileron is a thriving community focused on creating sustainable businesses. We help take private companies, teams, cultures, and individuals to the next level of growth. Using the Aileron Professional Management System and applying Conscious Leadership, business leaders work closely with our team to clarify their vision, define their plan, track next steps, and learn new ways of thinking to grow their impact. • Responsible for annual service growth strategy, marketing plan, and team development • Prioritized marketing projects and allocated resources accordingly • Conducted market analysis to identify challenges and opportunities for growth. Identified competitors and evaluate their strategies and positioning and devised counter-strategies • Contributed to quarterly and annual planning of the company’s service and revenue objectives • Identified and planned differentiated and impactful marketing strategies/materials • Built, managed and coached a high-performing marketing team • Drove the implementation of marketing campaigns that met business objectives and drove leads • Directed and supported market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports • Led the Client Advisory Council to generate market insights, feedback, and ongoing improvements for Aileron services and experiences Show less



healthii

• United States
• Hospitals and Health Care

• Co-Founder, President

  • Jan 2017 - Jan 2019

  Healthii is personalized care planning made easy, efficient, and engaging to improve patient outcomes. Save time and lift quality of care across your care management team with Healthii. Healthii is personalized care planning made easy, efficient, and engaging to improve patient outcomes. Save time and lift quality of care across your care management team with Healthii.



POMIET

• United States
• Software Development

• Managing Partner, Co-Founder

  • Jul 2013 - Dec 2018

  POMIET builds and scales healthIT innovation. We specialize in CQM and Care Coordination solutions. Our expert team and proprietary lean methodology will solve your most complex healthcare technology system challenges/opportunities, while also achieving peace of mind. This peace if mind comes from knowing you are: ・ Improving care experiences and health outcomes. ・ Integrating with legacy Health IT. ・ Supporting complex workflows to streamline productivity, improve quality and compliance. ・ Designing your solution based on human factors research and end-user needs. ・ Delivering value faster while embracing change, managing priorities, and lowering risk. ・ Receiving clear metrics and feedback to objectively quantify quality, progress, efficiency. ・ Gaining an experienced, collaborative Partner aligned to your priorities, & extending your team. Show less



Strategic Data Systems

• United States
• Software Development
• 1 - 100 Employee

• Marketing Director, Management Team Member

  • Aug 2008 - Feb 2013

  Led efforts for core practice areas (Agility, Mobility, and Usability) in defined target markets. Collaborated with Managing Partners to define business strategy, offering portfolio, engagement management, business development, and resource planning. Led efforts for core practice areas (Agility, Mobility, and Usability) in defined target markets. Collaborated with Managing Partners to define business strategy, offering portfolio, engagement management, business development, and resource planning.



Market Matters LLC

• President

  • Feb 2008 - Aug 2008

  Focus for what Matters most: Your Customers + Your Business Goals. Independent consultant providing market analysis, marketing strategy planning and tactical implementation management. Focus for what Matters most: Your Customers + Your Business Goals. Independent consultant providing market analysis, marketing strategy planning and tactical implementation management.



Geehan Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director, Client Services and Marketing

  • Jul 2003 - Jan 2008

  Key team member in driving aggressive company growth over consecutive years with scalable and repeatable highly-positive customer satisfaction ratings. First full-time employee of this dynamic consulting company. Management team member who worked closely with founder and its Business Advisory Board to define marketing strategy, engagement processes, and business growth planning. Led client service efforts, including engagements with Intel, Business Objects, Symantec, LexisNexis, Sun Microsystems and more. Interacted with C-level executives and presented customer engagement methodologies and solutions to support their business priorities. Show less



Miami Jacobs College

• United States
• Education Management
• 1 - 100 Employee

• Business Department Chair

  • 2002 - 2003

  Led the growth of the Business Management program and created curriculum that significantly increased retention of first year students. Managed the Business Management faculty team. Worked closely with students to plan their graduation path, advised students through scholastic and personal difficulties to stay focused on their goals, and fostered student employment opportunities. Also served as Interim Chair for IT Program. Created Business Department Advisory Board with local business executives. Show less



Bright Impact

• Advertising Services
• 1 - 100 Employee

• Vice President, Client Services

  • 2000 - 2002

  Founding partner of strategic marketing agency, serving mid-size B2B clients in the technology, healthcare, and communications verticals. Defined company value proposition and brand strategy based on identified market gaps that led to growth in the midst of broad-sweeping market downturn. Managed and grew the client service team while working closely with the design team to execute client objectives. Founding partner of strategic marketing agency, serving mid-size B2B clients in the technology, healthcare, and communications verticals. Defined company value proposition and brand strategy based on identified market gaps that led to growth in the midst of broad-sweeping market downturn. Managed and grew the client service team while working closely with the design team to execute client objectives.



Graphica

• United States
• Graphic Design
• 1 - 100 Employee

• Strategic Planner, Account Executive

  • 1995 - Dec 2000

  Led strategic planning and branding campaigns across various account teams. Managed clients such as P&G, Iams Vet Group, SquareD, LexisNexis, and more. Conducted market research and trends analysis for B2B and CPG clients. Led strategic planning and branding campaigns across various account teams. Managed clients such as P&G, Iams Vet Group, SquareD, LexisNexis, and more. Conducted market research and trends analysis for B2B and CPG clients.