President and CEO

• Mar 2020 - Present

President and CEO

• Jun 2017 - Mar 2020

Aligned operational structure and programs of a North American trade association representing the bus and motorcoach industry and its various subsidiary businesses to its strategic plan. Responsible for operation of four separate business entities with combined revenues of $5 million that include a trade association, political action committee (PAC), education/certification organization and a for-profit subsidiary (www.busrates.com). Served as executive publisher of the industry’s most widely read newspaper. Coordinate lobbying and advocacy efforts including introduction of transportation legislation into the US House of Representatives designed to ultimately be included in a national infrastructure plan. Facilitate and deliver the industry’s largest trade show in North America. - Realigned cost structures to match business needs resulting in $125,000 in direct savings within the first year. - Membership process alignment resulting in 16% increase in membership within the first 12 months. - Implemented Political Action Committee (PAC) fundraising processes resulting in 50% increase in new donors over the first two years. - Refreshed brands of all business entities to reflect a more modern/current representation of the association within the bus and motorcoach industry. - Introduced new education programs (in-person and on demand/digital) designed to help member build bigger and more successful businesses including acquisition of a new company. - Transformed design, content and delivery method of a bi-weekly industry newspaper to reclaim its spot as the industry’s leading publication. - Facilitated packaging and sale of a for-profit business entity that no longer aligned with strategic priorities resulting in 50% return on initial investment. - Established collaborative relationships with a broad base of constituent groups to create an industry-wide voice on critical issues leading to the first-ever industry-wide legislative/lobbying event. Show less

Chief Executive Officer

• Oct 1991 - Jun 2017

CHIEF EXECUTIVE OFFICER (1997 – PRESENT) Driver of strategic organizational vision, collaborating closely with Board of Directors to prioritize activities and allocate resources. Oversee planning and implementation impacting all business areas, from budgeting, finance, and human resources to marketing, member management, and chapter relations. Direct 15 internal staff and 5 contractors. Represent organization to media and travel frequently to speak at industry conferences and conventions. Lead organization involvement in industry learning events. → Augmented partner and direct sponsorship revenues 60% over prior levels by strategically rebranding association and its offerings. → Increased social media followers from 2,000 to over 20,000 in less than 1 year, increasing association awareness among general public by creating Facebook, Twitter, Instagram, and Google+ profiles, coupled with targeted blogs. → Gained positive feature coverage for speaking profession in prominent media organizations, such as 60 Minutes, CBS News Sunday Morning, The Los Angeles Times, USA Today, and Forbes, leveraging media contacts. → Positioned NSA as industry leader through envisioning and championing publication of 2 books. INTERNATIONAL CENTER MANAGER/DIRECTOR OF OPERATIONS (1993-1997) Challenged to establish inaugural conference and education facilities at association’s headquarters to host in-house/virtual programming and new product development, introducing facility rental as new revenue source. Designated second-in-command of office, ensuring proper technical infrastructure, financing, human capital, and processes to enable executive transition. MEMBERSHIP AND CHAPTER RELATIONS MANAGER (1991 – 1993) Oversaw 38 chapters nationwide, with focus on maintaining highest value for members. → Improved value for all association members, leading to 85% retention rate. Show less

Director

• 1998 - 2012

Chairman of the Board

• 2010 - 2011

The Convention Industry Council is made up of 31 member organizations involved in the meetings, conventions, and exhibitions industry. The organization provides a forum for CEO members to exchange information on trends and best practices as well as create opportunities to collaborate on industry issues.

Partner

• Jul 2007 - Apr 2010

The Nonprofit Organization Resource Group, LLC (Nonprofit ORG) provides professional, results-focused leadership, management and project services to associations, societies, charities and other nonprofit organizations. We understand the challenges faced by nonprofits everyday from fund development to providing clients and members with consistent services. The Nonprofit Organization Resource Group, LLC (Nonprofit ORG) provides professional, results-focused leadership, management and project services to associations, societies, charities and other nonprofit organizations. We understand the challenges faced by nonprofits everyday from fund development to providing clients and members with consistent services.

Member Services Representative

• Jan 1990 - Oct 1991

Membership Development and Sales, New Chapter Development, Government Relations, Local Chapter Management, Board Development Membership Development and Sales, New Chapter Development, Government Relations, Local Chapter Management, Board Development

Manager

• Sep 1987 - Jan 1990

Managed restaurants in the Minneapolis, MN and Sacramento, CA areas. Managed restaurants in the Minneapolis, MN and Sacramento, CA areas.