Experience

Ripley's Believe it or Not! Times Square

• United States
• Entertainment Providers
• 1 - 100 Employee

• Vice President of Marketing and Sales

  • Apr 2016 - Present



Hunt & Fish Club NYC

• Vice President, Marketing and Events

  • Apr 2014 - Feb 2016



Madame Tussauds New York

• Director of Marketing and Sales

  • 2002 - 2010

   Managed all facets of Public Relations and Marketing for Madame Tussauds New York; subsequently took on a regional role representing Madame Tussauds New York, Washington, D.C. and Las Vegas. Led a staff of 20, plus outside agencies; responsible for an annual marketing budget of over $2 million. Authorized spokesperson for “Madame Tussauds - U.S.” Prepared all level of management for interviews, including on-camera, in print and via internet. Generated billions of favorable impressions through worldwide publicity. Created unified appearance and messaging in all internal and external corporate communications. Spearheaded think tanks and related PR and media strategies for New York and the Tussauds brand in the U.S. Cultivated strategic relationships with key media journalists, producers, and editors Tripled visitor volume in 3 years Built a layered marketing and PR campaign to effectively yield measurable results Developed marketing partnerships with strong brands – locally, nationally and internationally – to increase visibility of the Tussauds brand and drive revenue. Partnerships included Disney, Verizon, Broadway, Gray Line, and AAA. Created Internet PR plans, including but not limited to SEO, social network PR and on-line messaging. Led over 30 product/PR launches, including the first Global PR effort “Around the World with Lady Gaga” where 7 figures were launched in a span of 24 hours



Hilton Worldwide

• India
• Hospitality
• 300 - 400 Employee

• Director Of Marketing Communications

  • Jan 1993 - 2002

  A job created subsequent to the merger of Hilton Hotels and Promus Hotels (Doubletree), I was hired to cross brand and jointly market the six hotels owned and managed by Hilton Hotels Corporation in New York City. By integrating Marketing and Public Relations efforts, I was successful in optimizing resources and creating a comprehensive marketing campaign that would yield measurable results while gaining competitive advantage and growing market share. Responsible for the cluster’s Public Relations, including writing and distributing all Press Releases to both travel trade and consumer press as well as managing all internal Public Relations Authorized Crisis Communication spokesperson for the cluster and the brand in New York City, including post 9/11 communications. Utilized List/Data management designed to identify brand loyal customers and develop a segmented respondents list. Implemented an aggressive and targeted Direct Mail plan that communicated need dates as well as innovative exclusive value added packages (both Transient and Group). Built website, and identified and leveraged ebusiness opportunities. Launched Search Engine Optimization and Email Marketing Strategies. Created and leveraged new and existing strategic local partnerships to increase packaging opportunities. Developed and executed AAA concentrated marketing programs. Created a tactical advertising campaign. Managed special projects, including creation of all collateral, and planning of all special events for both clients and press.Doubletree Guest Suites-New York CityDirector of Public Relations/Marketing ManagerJanuary 1997 - November 2000 Developed and implemented comprehensive Public Relations and Crisis Communication Plans. Built and managed relationships with local, national and international press. Maintained relationships with strategic marketing partners. Developed Rooms and Food and Beverage promotions. Created all new collateral for the hotel.