Media Strategist

• Oct 2017 - Present

Media Director

• Sep 2000 - Sep 2017

Direct over $5 million in media budgets for multiple clients annually. Develop the most effective media plans, negotiate pricing, and analyze results to continuously update and modify media campaigns. Cultivate positive relationships with media reps to ensure the best service and placement for clients. Meet all deadlines for placement and billing.• Secure advertising space in national and local print publications including business-to-business campaigns, boasting value-added placements worth 15-30% of the total media budget.• Maximize clients’ media budgets by aggressively negotiating rates with broadcast media outlets, regularly securing bonus media worth 30-50% of schedules placed.• Create successful Google pay-per-click campaigns that attain click-through rates between 2 and 5%, well above the national average.• Collaborate with national online ad networks and Google Display Networks to promote clients online and significantly boost traffic to both websites and Facebook pages.• Assist account teams with brainstorming sessions to produce campaigns for clients and effectively recommend media types to best meet that campaign’s needs.• Audit all billing to ensure expectations are met and media is paid for in a timely manner. Manage accounts in industry-standard software to ensure expectations of media, clients, and company are met. Negotiate make goods when needed.Successfully introduced a regional coffee manufacturer into new markets across the country using a mix of outdoor, radio and national consumer magazine advertising. Positioned the growing business as a true competitor against well established products, launching the business to a new level.

Media Assistant

• May 1997 - Sep 2000

Supported the media director by managing print ad campaigns for all clients. Negotiated best possible rates, trafficked ads, and audited invoices for campaigns. • Inspect all media vendor invoices and secured tear sheets to confirm all ads and broadcast schedules ran as ordered.• Managed media schedules and billing through industry-standard software to ensure clients’ media expectations were met and invoices were billed properly. • Trafficked out all broadcast creative for both radio and television. Reviewed files from the art department to ensure it met specifications of media outlets.• Collaborated with account executives and the art department to schedule production and client reviews.• Seamlessly transitioned to roll of media director when media department was downsized.

Customer Service Representative

• May 1996 - Apr 1997

• Assist customers with questions regarding order status, price quotes, and general product lines.• Maintain good relationship with hundreds of clients.• Handle special order pricing, set-up new accounts, and provide information for monthly marketing pieces for customers. • Responsible for order entry, daily filing, and proofreading of typeset orders. • Assist customers with questions regarding order status, price quotes, and general product lines.• Maintain good relationship with hundreds of clients.• Handle special order pricing, set-up new accounts, and provide information for monthly marketing pieces for customers. • Responsible for order entry, daily filing, and proofreading of typeset orders.

Sales Assistant

• Sep 1994 - May 1996

Supported a team of six television account executives in producing sales packages and research for use in selling air time. Actively maintained rate and programming information, and regularly updated TvScan software and ratings data.• Responded to current and prospective clients’ needs and questions via phone when account executive were unavailable. • Developed accurate post-buy analysis reports, rankers and avails for all clients to ensure company met or exceeded their expectations.• Organized and maintained the accuracy of sales sheets, program schedules, rate cards, and other marketing materials.• Collaborated with traffic department to enter and track client orders.