Stacy Hernandez-Rodriguez

Social Media Marketing Coordinator at Daniel's Jewelers
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Contact Information
us****@****om
(386) 825-5501
Location
Anaheim, California, United States, US

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5.0

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Abraham Miramontes

Stacy has a very positive and outgoing personality. Her excellent communication skills and knowledge of English, Spanish, and French make her an excellent candidate for any job or endeavor she pursues, especially when she works with people of different backgrounds. As we both worked in a very diverse and touristic area, I was able to see how effortlessly she communicated with people no matter what part of the world they came from. Stacy is an asset to any team who admires her presence.

Anthziri I.

Driven. That’s the word that comes to mind when I think of Stacy. I’ve had the Opportunity to work with Stacy on several class projects. When working on a Research project for our Marketing IT class, Stacy displayed great leadership and critical thinking skills. Stacy will make a great addition to any team.

Cristian Garcia

I had the opportunity to work with Stacy on a Marketing project while at Cal State University Fullerton. Stacey is hardworking and dedicated when it comes to accomplishing her goals. She works well in group environments and is always there to help resolve issues that arise. Stacey is a valuable asset to have in any project or organization.

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Credentials

  • Stukent's Mimic Pro Digital Marketing Simulation.
    Stukent
    May, 2021
    - Nov, 2024
  • Tableau Author
    Tableau Software
    Mar, 2021
    - Nov, 2024
  • Consulting Foundations
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Developing a YouTube Strategy
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Managing Your Time
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • The Six Morning Habits of High Performers
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Nov, 2020
    - Nov, 2024
  • SEO for Social Media
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Google Analytics Essential Training
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • OMCA™ Certification for Online Marketing Associate Test Prep
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Social Media Marketing Trends
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Marketing Tools: SEO
    LinkedIn
    Apr, 2020
    - Nov, 2024

Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Social Media Marketing Coordinator
      • Oct 2022 - Present

      • Brainstorm, develop, and execute engaging social media campaigns across all social media platforms, such a TikTok, Instagram, Facebook, Twitter, YouTube, Pinterest, etc. • Work in partnership with the Creative team to develop engaging, interactive, and informative social media content for organic social and paid social. • Identify, track, and analyze key performance metrics across social media platforms to be able to inform various internal teams of content performance. • Conduct regular out-bounding to help increase awareness of Daniel’s Jewelers brands. • Keep up to speed on all social trends, including new channels, updates to existing channels, creative trends, etc. • Work in partnership with the broader Marketing team to create and execute comprehensive influencer marketing strategies on an ongoing basis. • Lead the talent sourcing, outreach, negotiation, and onboarding of Daniel’s influencers and brand ambassadors. Establish and maintain long-term relationships with key influencers and serve as the point of contact. • Grow Daniel's brand awareness by leading giveaways on social media platforms, as well as with partner brands. Show less

    • Spectator Sports
    • 1 - 100 Employee
    • Social Media Content Specialist
      • Aug 2021 - Present

      • Create, curate and manage content while analyzing key metrics to tweak the strategy as needed to reach the company goals for the quarter, which include social media posts, blog posts, e-mail, sweepstakes • Coordinate, grow, post, monitor, report, engage across social media platforms such as Tiktok, Instagram, Youtube, Facebook, Pinterest. • Apply creative skills and knowledge of social media algorithms to map out on-brand content ideas designed to drive awareness, growth and e-commerce sales • Develop and execute social media campaigns and social ad buying using analytics and reporting tools. • Copywriting for seasonal campaign/product needs across digital channels Show less

  • Self-employed
    • Los Angeles Metropolitan Area
    • Social Media Marketing and Content Specialist
      • May 2021 - Present

      • Help develop and create digital content to support eCommerce/marketing initiatives such as social media posts, blog posts, e-mail, sweepstakes • Primary person to run the daily execution of US social media platforms - coordinate, grow, post, monitor, report, engage • Apply creative skills and knowledge of social media algorithms to map out on-brand content ideas designed to drive awareness, growth and e-commerce sales • Web analytics and social media reporting (daily/weekly/monthly) • Develop and execute social media campaigns • Brief internal and external teams/resources for building and delivery of content appropriate for marketing initiatives and channels • Assist in social ad buying and execution • Copywriting for seasonal campaign/product needs across digital channels Show less

    • United States
    • Information Technology & Services
    • 100 - 200 Employee
    • Social Media Marketing & Content Specialist
      • Oct 2021 - Aug 2022

      • Actively research new and emerging trends on Instagram & Tiktok to apply to iVisa’s marketing strategy to focus on account growth, follower engagement and sales. • Creating new concepts and providing creative direction for engaging and educational content to drive sales. • Proactively monitoring Instagram & TikTok trends, hashtags, and emerging creator tools. • Managing posting schedules and uploading video content to accounts with SEO-optimized copy, as well as scheduling videos for approval to be published to social platforms. • Organically grew the iVisa Tik Tok account from scratch to 2000 followers using trends, trending audios, as well as creating engaging content to drive sales. Show less

    • Student Marketing Consultant Project Manager
      • Jan 2021 - May 2021

      • Oversee project and team members to ensure that best practices are being followed and performance goals are met for each deadline. • Manage all operational aspects of a campaign including workflow, timelines, and asset management. • Utilize multi-platform strategies, influencer strategy and partnerships, creative concepts, campaign management, content creation and development. • Scheduling meetings, delivering presentations, attending weekly conference calls, and offer advice for networking needs Show less

  • Inpostcard
    • Anaheim, California
    • Photographer Sales
      • Feb 2017 - Mar 2020

      • Photographer, edited and corrected images using multiple programs such as Photoshop and Express Digital darkroom • Maximized sales and performance goals by employing excellent selling, communication, and interpersonal skills • Utilized professional cameras, lenses, and equipment for printing images to shoot a variety of images • Ensured consistent and accurate cash management as well as accurate records of materials • Photographer, edited and corrected images using multiple programs such as Photoshop and Express Digital darkroom • Maximized sales and performance goals by employing excellent selling, communication, and interpersonal skills • Utilized professional cameras, lenses, and equipment for printing images to shoot a variety of images • Ensured consistent and accurate cash management as well as accurate records of materials

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Sales Representative
      • Oct 2017 - Oct 2018

      • Sold retail products, goods and services through working with customers to find what they need, creating solutions and ensuring a smooth sales process • Drove product sales through customer interaction while educating them and associates on why HP is the best choice for customers • Increased HP’s visibility and value in client’s products and services • Maintained a sound knowledge of a client’s consumer electronics and their lifestyle needs to select the right products through product demonstration, merchandising, marketing, and advertising • Professionally represented MarketSource, HP and its clients at all times. Show less

Education

  • California State University, Fullerton
    Bachelor of Arts - BA, Business, Management, Marketing
    2017 - 2021
  • Loara High School
    High School Diploma
    2014 - 2017

Community

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