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5.0

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Michelle Thomson, CTP, CTIS, CSTP

Stacie is great to work with and a benefit to the team at the Rapid City CVB. She is well organized with the multiple projects we are constantly undertaking and manages our marketing department very effectively. I truly appreciate the way she handles the projects, making sure to keep team members in the loop and updated.

Steve Buchholz

Stacie is a top-notch professional who constantly goes above and beyond to accomplish the goals of each and every project she works on.

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Interim President & CEO
      • Oct 2021 - Present

      Senior level leadership, marketing and advertising expert, sales, staff growth and development, budget management and communication skills.

    • Executive Vice President of Sales and Marketing
      • Jul 2018 - Oct 2021

    • Vice President of Marketing
      • Jul 2010 - Jul 2018

      I currently manage the marketing budget and marketing plans for each department within the Rapid City Convention & Visitors Bureau (CVB) to include Tourism, Meeting & Conventions, Sports & Events, and Group Tour. The current budget for fiscal year 2010-2011 is $1.5 million for all departments combined. I enjoy working within the tourism industry very much and find it challenging and rewarding in many ways. I successfully continue developing and managing the marketing and advertising budget for the CVB and work to ensure the CVB is always incorporating the latest marketing trends and tools as well as monitoring and tracking the results for each plan.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Account Services
      • Oct 2002 - Jun 2010

      I have successfully developed and managed various marketing budgets for clients large and small. I take pride in the success I have had taking a client from a non-existent or insignificant marketing plan to a plan that has helped to take their business to the next level, meeting or exceeding their goals. I have also helped to develop a team of account executives and project managers to service various accounts. I developed and implemented a weekly training program to continually grow their skill sets and to improve any inefficiency.

    • United States
    • Sales Advisor
      • Mar 1998 - Aug 2002

      As a Sales Advisor I excelled and was recognized and awarded various prizes for meeting the sales goals set for me and then team I was part of. I developed skills that include providing exceptional customer service, dealing with difficult people and difficult situations as well as determining the needs and wants of each customer. As a Sales Advisor I excelled and was recognized and awarded various prizes for meeting the sales goals set for me and then team I was part of. I developed skills that include providing exceptional customer service, dealing with difficult people and difficult situations as well as determining the needs and wants of each customer.

Education

  • University of Sioux Falls
    BACHELOR of ARTS, BUSINESS MANAGEMENT/MARKETING
    1998 - 2002

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