Experience

Brand Building Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Strategic Partnerships and VIP Outreach

  • Nov 2008 - Present

• PR Account Manager

  • 2006 - Present

   Lead designer fashion accounts (PRO-Keds, Rare Vintage, Verrier, Arnold Brant), celebrity (Damon Dash), and support accessory accounts (Kwiat Diamonds). Write, edit, schedule and vet press releases, op-eds and other media relations materials and prepare for media appearances. Facilitate internal and external communication, develop and distribute media materials, and support proactive and reactive communication. Provides daily creative and strategic counsel to clients.  Guide brainstorm sessions for new business proposals and current client opportunities. Create new business opportunities.  Maintain ongoing awareness of industry developments and competitive businesses. Proactively pitch and coordinate public relations opportunities.  Organize and coordinate special events as needed. Maintain and control budget for events. Assist with new business development and licensing partnerships for clients.



Catherine Malandrino

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Production and Development Director for Malandrino (Runway)

  • 2005 - 2006

   Created all duplicate samples for PR and Sales teams.  Assisted with compiling look books.  Created time and action calendars. Handle collection budget.  Coordinated design, technical, PR and sales for the runway line.  Built new business relationships.  Assist with sample trafficking for PR and sales. Insure that all runway samples make it to proper media outlets.  Created all duplicate samples for PR and Sales teams.  Assisted with compiling look books.  Created time and action calendars. Handle collection budget.  Coordinated design, technical, PR and sales for the runway line.  Built new business relationships.  Assist with sample trafficking for PR and sales. Insure that all runway samples make it to proper media outlets.



The Donna Karan Company, LLC.

• Retail Apparel and Fashion
• 400 - 500 Employee

• Production, Runway Collection

  • 2003 - 2005