Staci-Lyn Onofre
News Director at KRDO-AM/FM/TV, KRDO.com, Telemundo- Claim this Profile
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Bio
Experience
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KRDO-AM/FM/TV, KRDO.com, Telemundo
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Director
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Aug 2019 - Present
-Grow station ratings in key time periods to become the television leader in the market. -Launched station's first ever Investigative team. -Work closely with General Manager and Promotions Manager on branding and messaging. -Implemented a proactive recruiting strategy to attract top talent. -Heavy focus on employee retention via growth opportunities & emphasis on maintaining a healthy workplace culture. -Grow digital audience on all platforms and maintained station's website as the leader in the market based on page views. -Implemented coaching initiative to deliver daily and regular feedback. -Carole Kneeland Project for Responsible Journalism Scholar (Fall 2020). Show less
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CNYCentral WSTM NBC3, WTVH CBS5 & CW6
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Assistant News Director
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Jul 2015 - Jul 2019
· Lead and motivate a newsroom team of 50 employees to produce 60 hours of content for newscasts per week for NBC3, CBS5 and CW6, in addition to CNYCentral.com and its digital platforms. · Execute strategies that engage and grow audiences across all platforms. · Manage day-to-day news operations, lead breaking news coverage and content planning. · Coach, mentor and manage employee performance. · Provide daily feedback to employees through script approvals and newscast critiques. · Create and execute winning sweeps strategy to grow news viewership. · Lead recruiting and hiring efforts. · Contribute to station branding and execution while helping to shape broader, long-term vision for NBC3, CBS5 and CW6. · Assist in managing annual news budget. · Manage news internship program. Show less
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NewsChannel 9 WSYR
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Anchor / Reporter
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Aug 2010 - Apr 2015
· Anchor award-winning newscasts including “The Morning News on NewsChannel 9” and “NewsChannel 9 at Noon.” · Consistently enterprise and execute story ideas and live segments. · Contribute to overall planning and vision for the morning newscast. · Mentor producers on building newscasts in ENPS, story coverage and news judgment. · Serve as weekend Assignment Editor to plan story coverage, monitor scanners and supervise reporters and photographers. · Use web management system to manage and contribute to station website. · Utilize Facebook and Twitter to engage and attract viewers through relevant content, photos, and video. · Cover breaking news with multiple live shots. Show less
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WETM-TV (NBC)
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Anchor / Reporter / Producer
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Oct 2006 - Aug 2010
· Produce and anchor weeknight 10 o’clock newscast. · Promoted to weeknight anchor of 6, 10, and 11 ‘clock newscasts after producing and anchoring weekend shows. · Contribute to story coverage decisions, oversee reporters and photographers and edit reporter scripts. · Manage station website with video and story content. · Host and produce “Community Focus,” a community affairs program highlighting issues affecting the region. · Produce and anchor weeknight 10 o’clock newscast. · Promoted to weeknight anchor of 6, 10, and 11 ‘clock newscasts after producing and anchoring weekend shows. · Contribute to story coverage decisions, oversee reporters and photographers and edit reporter scripts. · Manage station website with video and story content. · Host and produce “Community Focus,” a community affairs program highlighting issues affecting the region.
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WTAJ-TV
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Altoona, Pennsylvania
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News Reporter
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May 2006 - Aug 2006
· Generate story ideas, conduct interviews, write stories and perform multiple live shots for noon and evening newscasts. · Promoted from news intern to part-time reporter to fill in for reporter on maternity leave. · Generate story ideas, conduct interviews, write stories and perform multiple live shots for noon and evening newscasts. · Promoted from news intern to part-time reporter to fill in for reporter on maternity leave.
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Education
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Penn State University
Double Bachelor of Arts - BA, Broadcast Journalism and Political Science