Experience

Belardi Wong

• United States
• Advertising Services
• 1 - 100 Employee

• Campaign Execution & Analytics, Lead

  • Aug 2021 - Present



PKD Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer Walk Coordinator, New Jersey Walk

  • Jan 2008 - Present

  • Responsible for planning, implementation, and evaluation of the New Jersey Walk for PKD in order to raise funds for and enhance awareness of PKD. The New Jersey Walk for PKD has raised over $430,000 under my leadership.• Recruit and communicate with a committee of 10 regular members, as well as 30 day-of walk volunteers to ensure all aspects of the event go smoothly.• Lead committees for sponsorship acquisition, walker recruitment, media & PR, and day-of walk logistics. • Responsible for planning, implementation, and evaluation of the New Jersey Walk for PKD in order to raise funds for and enhance awareness of PKD. The New Jersey Walk for PKD has raised over $430,000 under my leadership.• Recruit and communicate with a committee of 10 regular members, as well as 30 day-of walk volunteers to ensure all aspects of the event go smoothly.• Lead committees for sponsorship acquisition, walker recruitment, media & PR, and day-of walk logistics.



Elliott Marketing Group

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Director, Customer Services and Relationships

  • Sep 2018 - Jan 2021

  • Partnered strategically with various arts organizations across the country (such as Philadelphia Orchestra, New York Philharmonic, Carnegie Hall and Houston Grand Opera), focusing on database marketing. • Led all aspects of the customer relationship with top leadership in the organization’s marketing department: developing a scope of work, planning out subscription and single ticket campaigns, analyzing the results in a straight-forward non-technical manner for all stakeholders, and using the findings to develop future campaigns.• Wrote proposals and negotiated contract terms for new and existing clients. • Collaborated on the Association of National Advertisers’ 2020 Genius Award for Data Analytics Storytelling, which was awarded to Longwood Gardens based on digital and social media ad testing performed by EMG. Runners up were Twitter, Univision, and USAA.• Plus retained all responsibilities of Senior Analyst and Supervisor position.

• Senior Analyst and Supervisor

  • Dec 2012 - Aug 2018

  • Supervised team of 4-5 analysts. > Responsible for coaching and career development for the team of analysts. > Managed project workload across the team and rebalanced assignments, as necessary. > Oversaw customer relationships for a portfolio of up to 20 arts organizations. > Enforced quality control measures to ensure that projects were delivered correctly and on time across the team and that all clients received the same high standard of service.• Performed data mining to answer in-depth questions about client audiences. > Leveraged market data from Experian to create statistical models to understand how client’s audience compared to the market at large. > Mapped geographic distribution of buyers. > Identified non-buyer best prospects for targeting in future promotions. > Presented results to both technical and non-technical audiences in a PowerPoint format. > Tools used included PowerQuery, PowerPivot, PowerPoint, MapInfo, MapDesigner, SQL, Paradox, and Affinium Model.• Served as a sounding board for clients to discuss all aspects of direct response campaigns. Consulted on development of clear calls to action, disciplined testing of offers, messages, touch streams and creative approaches.• Plus retained all responsibilities of Data Analyst position.

• Data Analyst

  • Oct 2010 - Nov 2012

  • Managed a portfolio of 5 arts and culture clients. Maintained timelines for deliverables and ensured that all projects were completed correctly and on time. • Prepared and analyzed direct response campaigns.> Used relational database management and data transformation software to clean and organize buyer, membership, and donation data exported from Tessitura, Raiser’s Edge, Paciolan, Ticketmaster, and other ticketing systems.> Determined targeting, buyer segmentation, and A/B testing strategies based on client goals.> Created statistical models to identify buyer and non-buyer best prospect households.> Prepared files for direct response campaigns, including data hygiene, merge/purge, address standardization and National Change of Address processing. > Analyzed campaign results, focusing on return on investment and test results. > Presented results to clients, providing actionable recommendations for future campaigns.• All work done in a work from home environment, requiring proactive and clear communication.



New York Philharmonic

• United States
• Performing Arts
• 100 - 200 Employee

• Assistant Director, New Media and Database Marketing

  • Nov 2005 - Sep 2010

  • Manage all aspects of outbound e-Marketing campaign, which currently has 125,000 eClub members.• Create and maintain all marketing content on the Philharmonic’s website (nyphil.org). Ticket sales from the website account for 51% of single ticket sales; 40% of all ticket sales(up 20% in the last four years).• Oversee usage of Philharmonic brands and logos throughout the entire organization. • Develop, implement, and evaluate subscriber loyalty initiatives. • Work in partnership with Information Technology department to prepare sales reports. • Plus retained all responsibilities of New Media Manager position.

• New Media Manager

  • Jul 2003 - Oct 2005

  • Manage the prospecting initiatives, including establishing a unified prospect database for all leads. Generates over 15,000 new leads each season.• Plan and coordinate all internal and external lists to be used for direct mail campaigns. • Supervise Marketing Coordinator and Marketing intern in prospecting efforts.• Coordinate all audience research and special initiatives. • From July-November 2004, acted as the interim Associate Director of Marketing, which included planning and scheduling of all advertising campaign components and maintaining the department’s $4.3 million budget.

• Marketing Associate

  • May 2000 - Jun 2003

  • Project manager for advertising components of subscription campaign, special marketing projects including Concerts in the Parks, education initiatives and non-subscription concerts. Includes working with designers, printers, and advertising vendors. • Work with web producer to restructure the architecture of the Philharmonic’s website. • Develop and maintain all marketing initiatives on the Philharmonic’s website and e-marketing campaign, including writing the Philharmonic e-Notes, and identifying good target markets to special discount offers.



Reid Sound

• Director of Marketing and Communications

  • Jan 2000 - Dec 2008

  • Manage and advise on all marketing and communications efforts for small audio-visual company. • Create Website materials (www.reidsound.com), promotional brochures and appeal letters. • Develop all display and take-away materials for tradeshow booth to generate new clients. • Represent Reid Sound at tradeshow booths, and design follow-up plan to maximize potential for new business. • Work with Founder to develop overall marketing strategy for the company. • Manage and advise on all marketing and communications efforts for small audio-visual company. • Create Website materials (www.reidsound.com), promotional brochures and appeal letters. • Develop all display and take-away materials for tradeshow booth to generate new clients. • Represent Reid Sound at tradeshow booths, and design follow-up plan to maximize potential for new business. • Work with Founder to develop overall marketing strategy for the company.



George Street Playhouse

• United States
• Performing Arts
• 1 - 100 Employee

• Development & Executive Assistant

  • Jul 1997 - Jun 1998

  • Led individual fund drives and educational fundraising committee. • Updated development database with incoming donations, and ensured timely thank you correspondence. • Prepared weekly and monthly Development budget and income reports. • Assisted with Special Events and Development projects. • Provided clerical support for Managing Director and Artistic Director. • Assisted with graphic design projects and various marketing campaigns. • Led individual fund drives and educational fundraising committee. • Updated development database with incoming donations, and ensured timely thank you correspondence. • Prepared weekly and monthly Development budget and income reports. • Assisted with Special Events and Development projects. • Provided clerical support for Managing Director and Artistic Director. • Assisted with graphic design projects and various marketing campaigns.