Experience

DrOwl

• Hospitals and Health Care
• 1 - 100 Employee

• Head Of Brand Marketing

  • 2019 - Present

  DrOwl is a HIPAA-compliant, secure platform that empowers patients to have a better understanding of their health which can help lead to better care and outcomes. Healthcare records belong to the patient. Users can download the DrOwl app and access their medical records for free. Connect to the VA, Medicare, and thousands of other medical providers and receive an accessible, searchable Patient Portal, where you can combine health records from different sources into one easy-to-understand… Show more DrOwl is a HIPAA-compliant, secure platform that empowers patients to have a better understanding of their health which can help lead to better care and outcomes. Healthcare records belong to the patient. Users can download the DrOwl app and access their medical records for free. Connect to the VA, Medicare, and thousands of other medical providers and receive an accessible, searchable Patient Portal, where you can combine health records from different sources into one easy-to-understand resource. Share everything on-demand with caregivers, providers, and family members as needed. Plus, save up to 80% off of your prescriptions. One health record, infinite uses. Show less DrOwl is a HIPAA-compliant, secure platform that empowers patients to have a better understanding of their health which can help lead to better care and outcomes. Healthcare records belong to the patient. Users can download the DrOwl app and access their medical records for free. Connect to the VA, Medicare, and thousands of other medical providers and receive an accessible, searchable Patient Portal, where you can combine health records from different sources into one easy-to-understand… Show more DrOwl is a HIPAA-compliant, secure platform that empowers patients to have a better understanding of their health which can help lead to better care and outcomes. Healthcare records belong to the patient. Users can download the DrOwl app and access their medical records for free. Connect to the VA, Medicare, and thousands of other medical providers and receive an accessible, searchable Patient Portal, where you can combine health records from different sources into one easy-to-understand resource. Share everything on-demand with caregivers, providers, and family members as needed. Plus, save up to 80% off of your prescriptions. One health record, infinite uses. Show less



MrOwl

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Brand Marketing

  • 2016 - Present

  MrOwl is a Social Cloud Storage™ platform that brings together the best of search, social, and the cloud all in one app. Save it. Find it. Share it. The content that you see in MrOwl is user-generated, and we welcome content from everyone. All you need to do is to sign up for MrOwl (it’s free!) and create a MrOwl “branch”. Think of a “branch” as a public or private collection of information that’s organized with subtopics, links, photos, and documents, where the entire collection is… Show more MrOwl is a Social Cloud Storage™ platform that brings together the best of search, social, and the cloud all in one app. Save it. Find it. Share it. The content that you see in MrOwl is user-generated, and we welcome content from everyone. All you need to do is to sign up for MrOwl (it’s free!) and create a MrOwl “branch”. Think of a “branch” as a public or private collection of information that’s organized with subtopics, links, photos, and documents, where the entire collection is searchable and shareable. Show less MrOwl is a Social Cloud Storage™ platform that brings together the best of search, social, and the cloud all in one app. Save it. Find it. Share it. The content that you see in MrOwl is user-generated, and we welcome content from everyone. All you need to do is to sign up for MrOwl (it’s free!) and create a MrOwl “branch”. Think of a “branch” as a public or private collection of information that’s organized with subtopics, links, photos, and documents, where the entire collection is… Show more MrOwl is a Social Cloud Storage™ platform that brings together the best of search, social, and the cloud all in one app. Save it. Find it. Share it. The content that you see in MrOwl is user-generated, and we welcome content from everyone. All you need to do is to sign up for MrOwl (it’s free!) and create a MrOwl “branch”. Think of a “branch” as a public or private collection of information that’s organized with subtopics, links, photos, and documents, where the entire collection is searchable and shareable. Show less



Freelance

• San Francisco, CA

• Marketing and Communications Consultant

  • 2014 - Present

  Working with companies on marketing and communications projects, including: • Messaging/brand voice/branding platforms • Communication strategies • Go-to-market plans • Advertising • User experience • Content creation • Influencer marketing & partnerships • Digital marketing • Mobile marketing • Social media marketing • Event planning & management • Research projects Working with companies on marketing and communications projects, including: • Messaging/brand voice/branding platforms • Communication strategies • Go-to-market plans • Advertising • User experience • Content creation • Influencer marketing & partnerships • Digital marketing • Mobile marketing • Social media marketing • Event planning & management • Research projects



Weebly

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director, Offline Acquisitions & PR

  • 2014 - 2014

  • Led offline marketing efforts (TV, radio) from end-to-end including strategy, execution and analysis. Developed test strategies with opportunities for scaling later on. • Sourced, developed, negotiated and managed the day-to-day relationships with agencies to meet company goals. • Successfully managed PR agency to develop strategic communications plans to develop campaigns, launch products, create press materials/narratives, begin analyst outreach, build thought leaders, and execute… Show more • Led offline marketing efforts (TV, radio) from end-to-end including strategy, execution and analysis. Developed test strategies with opportunities for scaling later on. • Sourced, developed, negotiated and managed the day-to-day relationships with agencies to meet company goals. • Successfully managed PR agency to develop strategic communications plans to develop campaigns, launch products, create press materials/narratives, begin analyst outreach, build thought leaders, and execute on events that started the company down the path of building brand and corporate awareness. • Leveraged communications expertise (PR/AR/messaging), to double the year-over-year impressions and positioning within media coverage through media relations activities at local and national levels, and with print, radio, and broadcast outlets. • Managed team PR efforts for iPad launch. Coverage picked up in over 200+ places with 138MM impressions including interviews with TechCrunch, PC Magazine and Forrester. • Introduced a brand awareness survey to begin to measure aided/unaided awareness, messaging and competitive share of voice over time. Show less • Led offline marketing efforts (TV, radio) from end-to-end including strategy, execution and analysis. Developed test strategies with opportunities for scaling later on. • Sourced, developed, negotiated and managed the day-to-day relationships with agencies to meet company goals. • Successfully managed PR agency to develop strategic communications plans to develop campaigns, launch products, create press materials/narratives, begin analyst outreach, build thought leaders, and execute… Show more • Led offline marketing efforts (TV, radio) from end-to-end including strategy, execution and analysis. Developed test strategies with opportunities for scaling later on. • Sourced, developed, negotiated and managed the day-to-day relationships with agencies to meet company goals. • Successfully managed PR agency to develop strategic communications plans to develop campaigns, launch products, create press materials/narratives, begin analyst outreach, build thought leaders, and execute on events that started the company down the path of building brand and corporate awareness. • Leveraged communications expertise (PR/AR/messaging), to double the year-over-year impressions and positioning within media coverage through media relations activities at local and national levels, and with print, radio, and broadcast outlets. • Managed team PR efforts for iPad launch. Coverage picked up in over 200+ places with 138MM impressions including interviews with TechCrunch, PC Magazine and Forrester. • Introduced a brand awareness survey to begin to measure aided/unaided awareness, messaging and competitive share of voice over time. Show less



Looxcie

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Director of Marketing Communications & PR

  • 2012 - 2014

  • Established the brand platform for both the consumer and enterprise (SaaS) divisions, including category and product positioning, messaging, and creative direction. Understand what it takes to effectively message to different audiences and make sure that all communications and creative materials extend and strengthen the brand. • Primary tactical owner for marketing related initiatives, including: market awareness creation (through traditional media, media relations and social media)… Show more • Established the brand platform for both the consumer and enterprise (SaaS) divisions, including category and product positioning, messaging, and creative direction. Understand what it takes to effectively message to different audiences and make sure that all communications and creative materials extend and strengthen the brand. • Primary tactical owner for marketing related initiatives, including: market awareness creation (through traditional media, media relations and social media), advertising, branding, media and analyst relations, collateral development (sales/customer), product/service roll outs, emails, event planning/management, and analytics. • Managed the day-to-day relationship with the PR agency to develop and implement consumer/enterprise brand communication strategies that expanded and deepened audience and market shares, and increased overall revenues. Doubled the year-over-year impressions, and drove national broadcast and online media coverage, including: Wall Street Journal, Huffington Post, TechCrunch, Maxim, Extra, and more. • Led team in Looxcie seasonal holiday media push that resulted in gift guide coverage in USA Today, The Talk TV show, Entertainment Weekly, CNET, Financial Times and more. • Created 7 versions of a brand/retail video and managed all aspects of the creative development and production. This was a massive project that shot video in Costa Rica, San Diego, and Austin. • Oversaw the daily social media campaign strategy. Re-launched the complete strategy from new creative designs to the daily messaging strategies in order to maximize consumer engagement. Saw a 2X increase in Facebook followers and 3X increase in Twitter followers. • Developed and executed radio and CPA TV tests. Worked with agencies to manage the creative, media plan, and overall strategy. • Planned and headed the participation in consumer/enterprise big events (CES, Pepcom, CEBIT, etc.) from registration to wrap-up for tradeshows and showcases. Show less • Established the brand platform for both the consumer and enterprise (SaaS) divisions, including category and product positioning, messaging, and creative direction. Understand what it takes to effectively message to different audiences and make sure that all communications and creative materials extend and strengthen the brand. • Primary tactical owner for marketing related initiatives, including: market awareness creation (through traditional media, media relations and social media)… Show more • Established the brand platform for both the consumer and enterprise (SaaS) divisions, including category and product positioning, messaging, and creative direction. Understand what it takes to effectively message to different audiences and make sure that all communications and creative materials extend and strengthen the brand. • Primary tactical owner for marketing related initiatives, including: market awareness creation (through traditional media, media relations and social media), advertising, branding, media and analyst relations, collateral development (sales/customer), product/service roll outs, emails, event planning/management, and analytics. • Managed the day-to-day relationship with the PR agency to develop and implement consumer/enterprise brand communication strategies that expanded and deepened audience and market shares, and increased overall revenues. Doubled the year-over-year impressions, and drove national broadcast and online media coverage, including: Wall Street Journal, Huffington Post, TechCrunch, Maxim, Extra, and more. • Led team in Looxcie seasonal holiday media push that resulted in gift guide coverage in USA Today, The Talk TV show, Entertainment Weekly, CNET, Financial Times and more. • Created 7 versions of a brand/retail video and managed all aspects of the creative development and production. This was a massive project that shot video in Costa Rica, San Diego, and Austin. • Oversaw the daily social media campaign strategy. Re-launched the complete strategy from new creative designs to the daily messaging strategies in order to maximize consumer engagement. Saw a 2X increase in Facebook followers and 3X increase in Twitter followers. • Developed and executed radio and CPA TV tests. Worked with agencies to manage the creative, media plan, and overall strategy. • Planned and headed the participation in consumer/enterprise big events (CES, Pepcom, CEBIT, etc.) from registration to wrap-up for tradeshows and showcases. Show less



Zoosk Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Marketing

  • 2009 - 2012

  Promoted to Director of Marketing. • Responsible for defining the overall Zoosk brand voice, value propositions, competitive positioning, and brand guidelines. Made sure that all creative materials and messaging strengthened the consideration and adoption of the brand. • Developed and launched offline marketing plans in key country markets, to grow membership and sales cost effectively while meeting ROI goals. • Launched first ever U.S. Zoosk TV campaign and grew the brand… Show more Promoted to Director of Marketing. • Responsible for defining the overall Zoosk brand voice, value propositions, competitive positioning, and brand guidelines. Made sure that all creative materials and messaging strengthened the consideration and adoption of the brand. • Developed and launched offline marketing plans in key country markets, to grow membership and sales cost effectively while meeting ROI goals. • Launched first ever U.S. Zoosk TV campaign and grew the brand awareness and revenue 4X. Developed and managed every piece of the campaign from start to finish. Sourced the creative and media buying agencies. Worked with the creative agency on the creative brief, messaging, creative direction, and TV spot production. Managed the media agency TV buy strategy. Key player in successfully getting Zoosk on the path to build brand awareness, intent and recommendation over time. • Managed the development and production of creative for 27 TV spots for 12 countries and brought the project in at 8% under budget. • Maintained positive and strategic relationships with key media, creative and research agencies. Managing the day-to-day relationships including media buying, creative development and production. • Introduced and managed quarterly brand awareness surveys in select countries to measure the growth in brand awareness (unaided and aided), intent, recommendation, marketing messaging, and competitor share of voice over time. • Managed the strategy, creative, media buying, and production for customer acquisition campaigns that successfully drove targeted traffic to the Zoosk consumer website through marketing investment across TV, radio, print and outdoor offline channels while delivering significant new and returning subscribers across the globe. Show less Promoted to Director of Marketing. • Responsible for defining the overall Zoosk brand voice, value propositions, competitive positioning, and brand guidelines. Made sure that all creative materials and messaging strengthened the consideration and adoption of the brand. • Developed and launched offline marketing plans in key country markets, to grow membership and sales cost effectively while meeting ROI goals. • Launched first ever U.S. Zoosk TV campaign and grew the brand… Show more Promoted to Director of Marketing. • Responsible for defining the overall Zoosk brand voice, value propositions, competitive positioning, and brand guidelines. Made sure that all creative materials and messaging strengthened the consideration and adoption of the brand. • Developed and launched offline marketing plans in key country markets, to grow membership and sales cost effectively while meeting ROI goals. • Launched first ever U.S. Zoosk TV campaign and grew the brand awareness and revenue 4X. Developed and managed every piece of the campaign from start to finish. Sourced the creative and media buying agencies. Worked with the creative agency on the creative brief, messaging, creative direction, and TV spot production. Managed the media agency TV buy strategy. Key player in successfully getting Zoosk on the path to build brand awareness, intent and recommendation over time. • Managed the development and production of creative for 27 TV spots for 12 countries and brought the project in at 8% under budget. • Maintained positive and strategic relationships with key media, creative and research agencies. Managing the day-to-day relationships including media buying, creative development and production. • Introduced and managed quarterly brand awareness surveys in select countries to measure the growth in brand awareness (unaided and aided), intent, recommendation, marketing messaging, and competitor share of voice over time. • Managed the strategy, creative, media buying, and production for customer acquisition campaigns that successfully drove targeted traffic to the Zoosk consumer website through marketing investment across TV, radio, print and outdoor offline channels while delivering significant new and returning subscribers across the globe. Show less



EarthLink

• United States
• Telecommunications
• 700 & Above Employee

• Senior Marketing Manager

  • 2005 - 2009

  Promoted to Senior Marketing Manager. Worked remotely and managed remote team members during the last 2 years. • Senior level direct marketer with a track record of successfully building and executing marketing programs and strategic account development in support of all EarthLink/PeoplePC related channels partners. • Developed strategic briefs for partner agencies and managed overall program timelines; executed partner marketing requests from internal partners through provided… Show more Promoted to Senior Marketing Manager. Worked remotely and managed remote team members during the last 2 years. • Senior level direct marketer with a track record of successfully building and executing marketing programs and strategic account development in support of all EarthLink/PeoplePC related channels partners. • Developed strategic briefs for partner agencies and managed overall program timelines; executed partner marketing requests from internal partners through provided resources. Including campaigns for product launches, direct marketing (direct response TV, direct mail, online banner ads, print ads, emails, and retail CD sleeves), tradeshows, and both sales and incentive materials for the call centers. • Worked hand-in-hand with sales team and call centers to create customized sales tools (presentations, training materials, cheat sheets, etc.) that set the team up for success in hitting goals. • Showed a demonstrated ability to design and analyze direct response marketing programs using fundamental A/B testing platforms across direct mail, print and online marketing campaigns. These efforts grew channel-driven customer acquisitions for PeoplePC Division from 20K to 530K annually and increased channel sales revenue contribution over 40%, totaling $410MM revenue annually. • Grew the insert channel with our partner agencies from scratch. We sent out hundreds of creative versions, totaling over 300MM+ inserts a year, which delivered more than 25K+ new subscribers a year. Managed the direction of the overall program, creative, testing strategy, and the print production. Negotiated quarterly print bid that saved over $1MM in the first year alone. • Worked extensively on marketing programs targeting the 50+ market and understand what it takes to successfully market to this audience. Show less Promoted to Senior Marketing Manager. Worked remotely and managed remote team members during the last 2 years. • Senior level direct marketer with a track record of successfully building and executing marketing programs and strategic account development in support of all EarthLink/PeoplePC related channels partners. • Developed strategic briefs for partner agencies and managed overall program timelines; executed partner marketing requests from internal partners through provided… Show more Promoted to Senior Marketing Manager. Worked remotely and managed remote team members during the last 2 years. • Senior level direct marketer with a track record of successfully building and executing marketing programs and strategic account development in support of all EarthLink/PeoplePC related channels partners. • Developed strategic briefs for partner agencies and managed overall program timelines; executed partner marketing requests from internal partners through provided resources. Including campaigns for product launches, direct marketing (direct response TV, direct mail, online banner ads, print ads, emails, and retail CD sleeves), tradeshows, and both sales and incentive materials for the call centers. • Worked hand-in-hand with sales team and call centers to create customized sales tools (presentations, training materials, cheat sheets, etc.) that set the team up for success in hitting goals. • Showed a demonstrated ability to design and analyze direct response marketing programs using fundamental A/B testing platforms across direct mail, print and online marketing campaigns. These efforts grew channel-driven customer acquisitions for PeoplePC Division from 20K to 530K annually and increased channel sales revenue contribution over 40%, totaling $410MM revenue annually. • Grew the insert channel with our partner agencies from scratch. We sent out hundreds of creative versions, totaling over 300MM+ inserts a year, which delivered more than 25K+ new subscribers a year. Managed the direction of the overall program, creative, testing strategy, and the print production. Negotiated quarterly print bid that saved over $1MM in the first year alone. • Worked extensively on marketing programs targeting the 50+ market and understand what it takes to successfully market to this audience. Show less



HBO

• United States
• Entertainment Providers
• 700 & Above Employee

• Account Executive

  • 1992 - 2004

  Promoted 6 times at HBO. Managed in-person and remote employees. • Developed/implemented annual multi-tiered product/brand marketing programs, including consumer advertising, direct marketing (direct response TV, direct mail, print ads, radio, inserts, and telemarketing), public relations, and sales promotion activities to grow and retain the HBO/Cinemax business through a consultative sales approach. • Created collateral and sales tools for marketing campaigns that grew brand… Show more Promoted 6 times at HBO. Managed in-person and remote employees. • Developed/implemented annual multi-tiered product/brand marketing programs, including consumer advertising, direct marketing (direct response TV, direct mail, print ads, radio, inserts, and telemarketing), public relations, and sales promotion activities to grow and retain the HBO/Cinemax business through a consultative sales approach. • Created collateral and sales tools for marketing campaigns that grew brand consideration and revenue. Including product launches, communications strategies, marketing campaigns, and sales incentive programs for a third-party sales force that drove incremental sales. Show less Promoted 6 times at HBO. Managed in-person and remote employees. • Developed/implemented annual multi-tiered product/brand marketing programs, including consumer advertising, direct marketing (direct response TV, direct mail, print ads, radio, inserts, and telemarketing), public relations, and sales promotion activities to grow and retain the HBO/Cinemax business through a consultative sales approach. • Created collateral and sales tools for marketing campaigns that grew brand… Show more Promoted 6 times at HBO. Managed in-person and remote employees. • Developed/implemented annual multi-tiered product/brand marketing programs, including consumer advertising, direct marketing (direct response TV, direct mail, print ads, radio, inserts, and telemarketing), public relations, and sales promotion activities to grow and retain the HBO/Cinemax business through a consultative sales approach. • Created collateral and sales tools for marketing campaigns that grew brand consideration and revenue. Including product launches, communications strategies, marketing campaigns, and sales incentive programs for a third-party sales force that drove incremental sales. Show less