Experience

Drum Workshop, Inc. (DW Drums)

• United States
• Manufacturing
• 1 - 100 Employee

• Manager of Digital Production

  • Feb 2023 - Present



BGASC Metals

• United States
• Mining
• 1 - 100 Employee

• Senior Vice President

  • Feb 2012 - Nov 2022

  Co-founder responsible for business growth and operations from the ground up for one of the industry's largest Precious Metals Bullion Retail Websites in the U.S. Member of senior leadership team with a focus on digital production working to drive revenue, gain market share, overcome challenges, and maneuver the ever-changing landscape of internet retail and online marketing. Upon founding of the company she designed and launched the business e-commerce website, set up fulfillment systems, and managed all technical operations, marketing, and staff. After a decade of rapid growth to $230 million in profitable retail sales, Stacey and the other owners sold BGASC.com to a publicly traded company. Technology: • Managing all technology, internet, web operations and web development • Overseeing technology stack, platforms, subscriptions, and accounts • Leading new tech discovery and implementation • Innovating process optimization to increase internal productivity and reduce costs • Communication, coordination and scheduling with tech partners and developers • Production & implementation of graphics, ad banners, and website code Marketing: • Marketing campaign strategy and execution • ROI monitoring and data building • Analytics and response strategizing • Utilizing multi-channel marketing avenues Management: • Managing entire staff including accounting, sales, customer service and fulfillment • Teamwork and problem solving • Team building, diversity and inclusion training, creating company culture, and event organizing



Filmtools

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Senior Webmaster

  • Jan 2007 - Jan 2012

  Worked directly with CEO to manifest the company’s goals, vision, and ethos through technology, branding, web presence, advertising, and e-commerce store usability. Innovated strategies and managed staff implementing systems optimizations and online marketing efforts to increase in-house productivity as well as customer reach, revenue, and customer retention through audience building and value-add. • Hands-on Web Team & Project Management • Innovated & Executed Marketing Campaigns • Optimized Internal Productivity • Search Engine Optimization (SEO) • Utilized Existing Tech to Improve Website (Cost Savings) • Introduced New Tech Including Video Content & Streaming on Website • Developed News Blog for Product Announcements & Event Coverage • Improved Social Media Marketing & Ads • Improved Google Ads



allheart

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Web Development

  • Jan 2000 - Jan 2007

  Spearheaded new web technology discovery and implementation with a focus on user experience and usability improvements to increase customer base and conversions. With an understanding of CMS structures and code, was able to implement website design customizations and layout changes internally saving time and cost. Helped company become one of the world's largest e-commerce businesses. • Innovated GUI Design Updates • Search Engine Optimization (SEO) • Utilized Existing Tech to Improve Website (Cost Savings) • New Technology Discovery & Implementation • Quick Code Changes / Modifications (Cost Savings) • Managed Product Photography & Graphics