Experience

Adroit Data & Insight

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Analytics Consultant

  • Apr 2022 - Present



EcoVibe

• United Kingdom
• Retail
• 1 - 100 Employee

• Managing Director

  • Jan 2020 - Mar 2022

  EcoVibe is an eco consumer retail brand providing everyday essentials that don’t cost the earth. As the business leader I am accountable to the owner and investors for daily operations across all areas of the business. Responsible for developing and managing employees across all teams from junior members to senior managers Delivered growth from initiation to £2million turnover Managed marketing and operational budgets Recruited key roles both internally and externally in finance, operations and marketing Developed reporting suite across departments to provide revenue, margin and efficiency KPIs Show less



Acquire Inc.

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Aug 2018 - Jan 2020

  Acquire Inc are experts in digital acquisition and develop partnerships with clients across a variety of industries, including Financial Services, Legal and Insurance. Using everything from social media to PPC and beyond, we find leads for you to convert into buying customers. As General Manager I am responsible for the day to day running of the business • Generated over £1.5m in profit within 1 year of trading • Built strong relationships with business partners to optimise results • Developed and implemented an OKR framework to align team goals, drive results and identify skills gap for training and development purposes • Led a team of developers and analysts to create a data infrastructure to produce insights into campaign and operational performance Show less



People's Holdings

• United Kingdom
• Consumer Services
• 1 - 100 Employee

• Head of Data and Insight

  • Oct 2017 - Aug 2018

  People's Holdings delivered data and marketing solutions to drive customer acquisition across a broad range of consumer industries; including Financial Services, Insurance, Legal Services and Ecommerce.As Head of Data & Insight I was responsible for leading the data and analytics function to provide insights to clients and internal departments across marketing, operations, financial and commercial•Developed relationships with clients from multiple sectors to understand their individual business processes and design reporting and insights to improve performance•Worked with the head of technology to develop and launch a SQL database to provide real time reporting and insights utilising Power BI •Worked with the SMT to develop business MI reports and dashboards against KPIS for use in implementing decision making across the business•Recruited, managed and developed a team of analysts •Developed, communicated and facilitated the use of data through structure, systems, processes and people across the organisation Show less

• Senior Data & Analytics Manager

  • Apr 2017 - Oct 2017

• Data & Analytics Manager

  • Feb 2016 - Apr 2017



TransUnion

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Insight Analyst

  • May 2015 - Feb 2016

  Callcredit is a global information and insights company. Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offersAs Senior Insight Analyst my role was to • Lead analytical projects and mentor junior analysts• Attend client meetings to understand analytical requirements and present completed work• Worked closely with product managers and developers to create new data and analytical solutionsdelivering accurate insights through segmentation and modelling techniques• Developed targeted models for various clients, using demographic and behavioural data to identify the best prospects to target• Create customer segmentations to enable clients to understand their customer base and develop communication strategies • Produced profile reports to develop expert selections, create customer portraits and generate pre-screen rules• Be the team ‘go to’ person on credit related data queries by understanding the credit data available for marketing including any data updates and new variables that would enhance analysis • Provided advice and guidance to the account management team on any client queries Show less

• Insight Analyst

  • Jul 2013 - May 2015



PDSA

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Analyst

  • Sep 2009 - Jun 2012

  Provided analytical support to the business in order to improve income generation including descriptive and predictive analysis, data modelling and forecasting, and the provision of marketing insight across the income generation teams Provided analytical support to the business in order to improve income generation including descriptive and predictive analysis, data modelling and forecasting, and the provision of marketing insight across the income generation teams



PDSA

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Junior Marketing Analyst

  • Jul 2007 - Aug 2008