Stacey Dolan

Marketing Manager, K-12 at Blackboard
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area, US

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5.0

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Lindsay Pence

Stacey is the kind of team-member every manager hopes to find. I was lucky enough to do so! I had the pleasure of working with Stacey for nearly 10 years and know firsthand just how talented and hard-working she is. Stacey is a skilled marketer whose approach is rooted in a deep understanding of customer relationships and sales thanks to her background in account management. While on the regional marketing team, she excelled at driving new revenue through strategic demand generation campaigns, thought-leadership events, and value-building retention initiatives. Shining equally as bright is Stacey’s character: She is always positive, conducts herself with integrity, and is well-respected by everyone who knows her. Stacey is gifted at building relationships – both internally and externally – and is recognized as a reliable contributor and leader who delivers results. If the opportunity presented itself, I would hire Stacey again in a second!

Jessica Rivera

Stacey embodies all of the characteristics you look for in a successful employee and reliable colleague. She is both a self-starter and team player, who works diligently to ensure all strategic goals are met and often exceeded. I am continuously impressed by her attention to detail and thoughtful approach to every project. Her positive attitude makes her an asset to every team she joins.

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Credentials

  • ITSMA Account-Based Marketing (ABM) Certified
    ITSMA
    Dec, 2020
    - Oct, 2024
  • Inbound Marketing Certified
    HubSpot
    May, 2020
    - Oct, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Marketing Manager, K-12
      • Jul 2021 - Present

    • United States
    • E-Learning Providers
    • 400 - 500 Employee
    • Account Based Marketing Manager
      • Sep 2020 - Jul 2021

      Lead and execute highly focused, multi-channel marketing campaigns, account-based marketing strategies, and regional marketing initiatives in various phases of the customer journey in the northeast and southeast sales regions representing $48M+ annual new business and renewal revenue targets. Lead and execute highly focused, multi-channel marketing campaigns, account-based marketing strategies, and regional marketing initiatives in various phases of the customer journey in the northeast and southeast sales regions representing $48M+ annual new business and renewal revenue targets.

    • United States
    • Entertainment
    • 700 & Above Employee
    • Regional Marketing Manager, Discovery Education
      • Jun 2014 - Jun 2019

      Developed and led strategic marketing plans to drive acquisition, customer retention and growth of K-12 SaaS education products and services. Areas of focus included integrated awareness campaigns, targeted demand generation and strategic relationship building and thought leadership initiatives. Executed campaigns across multiple channels including strategic events (online & in-person), conferences, customized collateral, web, mailers, email, social media, articles, white papers, video, and digital advertising.

    • Regional Account Rep/Manager, Discovery Education
      • Feb 2009 - Jun 2014

      Managed and led retention efforts for a portfolio of accounts in assigned territories representing $4M+ in business revenue and exceeded renewal targets 5 consecutive years. Fostered and maintained high-level relationships at multiple levels within customer base with strategic touchpoints including customer engagement, product trainings, usage stimulation initiatives, and multi-level communication plans.Promoted to Regional Account Manager in 2013.

    • Customer and Technical Support Specialist, Discovery Education
      • Jun 2008 - Feb 2009

      Provided best in class customer service and front line support for suite of K-12 SaaS products and services. Supported various departments across division including sales, account services and product development with product launch communication campaigns and in product asset creation and editing projects.

Education

  • University of Maryland - Robert H. Smith School of Business
    Bachelor of Science, Marketing
    -

Community

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