Experience

Société Générale de Banque au Liban SAL

• Lebanon
• Banking
• 200 - 300 Employee

• Marketing Operations / Art Director & Communication

  • May 2016 - Present

  - Develop appropriate communication tools that accompany the opening, closing, and relocation of Branches’ Network - Handle the execution of Geo marketing analysis - Develop and create SGBL’s Website content in 3 languages, Arabic, French and English - Handle the editing and update of the website content of SGBL and its subsidiaries including editorial choices, collection and arrangement of texts and images, and ensure its alignment with Central Bank of Lebanon transparency requirements - Contribute to SGBL Branches’ Network Optimization Analysis, off-site ATM performance, branches and ATM development potential, and portfolio allocation per branch - Develop innovative approaches for online marketing, promotion, and communication - Monitor the use of the Bank website through analytics and user testing, and utilize deduced metrics to suggest further developments and enhancements - Contribute to the writing of brochures and flyers of SGBL Subsidiaries’ products and services - Update SGBL subsidiaries’ websites on continuous basis by submitting all updated information and ensure its proper diffusion - Participate in developing action plans for marketing campaigns - Prepare the monthly Market study and competition report - Monitor the functionality of SGBL's SMS platform and report technical issues when needed - Prepare ad-hoc reports and present to Management when needed - Manage the SMS platform Show less



Sky Management

• Lebanon
• Hospitality
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jul 2013 - Apr 2016

  - Managed all websites and social networks - Conducted market research and analysis - Managed all private events: organized 6 corporate events and 2 weddings - Handled all the production: staff uniforms, menus, showcases and all kind of printings - Developed and implement solid online marketing plan for Sky Management venues - Managed all design for events, press kits, brochures and corporate identity - Handled the press, magazines, blogs, internal communication and customer database Show less



Layout Sarl

• Printing Services
• 1 - 100 Employee

• Marketing and Digital Sales Executive

  • Feb 2012 - Jun 2013

  - Established marketing goals, strategy and execution by implementing analytics to measure ROI that generates sales - Created all Design for promotions, brochures, flyers, posters, etc. - Drew, created and generated Arabic Open Type fonts (design and code) - Organized events - Implemented yearly marketing plan and objectives set by top management executives - Established marketing goals, strategy and execution by implementing analytics to measure ROI that generates sales - Created all Design for promotions, brochures, flyers, posters, etc. - Drew, created and generated Arabic Open Type fonts (design and code) - Organized events - Implemented yearly marketing plan and objectives set by top management executives



Pikasso

• Lebanon
• Advertising Services
• 1 - 100 Employee

• WebMaster

  • Mar 2009 - Dec 2011

  - Updated the company website - Coordinated all marketing functions and events in accordance with the company’s marketing plan - Implemented the company’s advertising and promotional activities including the design, layout and production of supporting marketing literature - Created videos, advertising messages and editing - Updated the company website - Coordinated all marketing functions and events in accordance with the company’s marketing plan - Implemented the company’s advertising and promotional activities including the design, layout and production of supporting marketing literature - Created videos, advertising messages and editing



Ethos

• Webdesigner and graphic

  • Sep 2006 - Nov 2008

  - Created Web Designs, Logo Designs and Stationaries - Animated banners on Flash and Action scripts - Created Web Designs, Logo Designs and Stationaries - Animated banners on Flash and Action scripts