Experience

adQuadrant

• United States
• Advertising Services
• 1 - 100 Employee

• VP Integrated Media

  • Jul 2023 - Present

• General Manager

  • Oct 2020 - Jul 2023

  Oversee all activity for Internal Brands which is a startup division of adQuadrant dedicated to driving quality leads in a number of diverse verticals including Property & Casualty, Healthcare and Financial Services.



Wisconsin School of Business

• United States
• Higher Education
• 200 - 300 Employee

• Advisory Board Member

  • Feb 2016 - Apr 2023



Proactiv® | Galderma

• El Segundo, CA

• VP Channel Marketing

  • Aug 2018 - Oct 2020

  Responsible for driving profitable customer acquisition via the creation of innovative online and offline marketing campaigns. Responsible for driving profitable customer acquisition via the creation of innovative online and offline marketing campaigns.



Activision Blizzard

• United States
• Entertainment Providers
• 700 & Above Employee

• VP Global Performance Marketing & CRM

  • Sep 2017 - Aug 2018

  Responsible for the overall strategy, execution and optimization of both digital marketing and CRM campaigns across all Blizzard franchises and regions. Responsible for the overall strategy, execution and optimization of both digital marketing and CRM campaigns across all Blizzard franchises and regions.



DISH Network

• United States
• Telecommunications
• 700 & Above Employee

• VP Digital Acquisition

  • Mar 2015 - Sep 2017

  Responsible for driving acquisition, customer retention and brand awareness via digital marketing channels including Display, Paid Search, Social Media, SEO, Affiliate Marketing and Email. Responsible for driving acquisition, customer retention and brand awareness via digital marketing channels including Display, Paid Search, Social Media, SEO, Affiliate Marketing and Email.



Sears

• United States
• Retail
• 700 & Above Employee

• Divisional Vice President, Customer Acquisition

  • Oct 2011 - Mar 2015

  Responsible for generating substantial gross margin for both online and in-store formats via diverse marketing channels including Paid Search, SEO, Affiliate Marketing, Site & Search Retargeting and Data Feeds. Responsible for generating substantial gross margin for both online and in-store formats via diverse marketing channels including Paid Search, SEO, Affiliate Marketing, Site & Search Retargeting and Data Feeds.



Edmunds

• United States
• Automotive
• 300 - 400 Employee

• Executive Director of Search Engine Optimization & Social Media Strategy

  • Mar 2005 - Oct 2011

  Responsible for optimizing the Edmunds properties in order to ensure prominent organic rankings. I also create and implement social media strategies that help build strong relationships with our users. Responsible for optimizing the Edmunds properties in order to ensure prominent organic rankings. I also create and implement social media strategies that help build strong relationships with our users.



Circuit City

• Technology, Information and Internet
• 700 & Above Employee

• Senior Manager Search and Affiliate Marketing

  • 2003 - 2005

  Responsible for generating significant net operating profit and brand awareness for Circuit City Direct via online marketing channels (SEO, PPC, Affiliate) Responsible for generating significant net operating profit and brand awareness for Circuit City Direct via online marketing channels (SEO, PPC, Affiliate)



OfficeMax

• Retail
• 700 & Above Employee

• Online Marketing Manager

  • 1999 - 2003

  Responsible for the development and execution of an accountable marketing plan including shopping portal and search engine placement, email, direct mail and banners. Responsible for the development and execution of an accountable marketing plan including shopping portal and search engine placement, email, direct mail and banners.



Allied Domecq

• Beverage Manufacturing
• 1 - 100 Employee

• Interactive Marketing & Electronic Commerce Project Leader

  • Jul 1996 - Jun 1999

  Responsible for meeting brands sales and marketing goals through the use of the Internet. Core brands included Tequila Sauza, Ballantine’s Whisky, Beefeater Gin, Kahlua, Brandy Presidente and Caribe Cooler. Responsible for meeting brands sales and marketing goals through the use of the Internet. Core brands included Tequila Sauza, Ballantine’s Whisky, Beefeater Gin, Kahlua, Brandy Presidente and Caribe Cooler.



Jose Cuervo

• Beverage Manufacturing
• 700 & Above Employee

• Project Analyst in Strategic Planning Department

  • Feb 1993 - Jun 1995

  Responsibilities included profit analysis for potential investments, capital investment tracking for national and international branches of Casa Cuervo and the translation of contracts and documents. Responsibilities included profit analysis for potential investments, capital investment tracking for national and international branches of Casa Cuervo and the translation of contracts and documents.