Sisi Yu

Regional Director of Channel Development & Marketing at Hi Sun FinTech Global Limited
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Contact Information
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • Cantonese Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Cloud & Cognitive Patterns
    IBM
    Sep, 2017
    - Sep, 2024
  • IBM Design Thinking Practitioner
    IBM
    Jun, 2016
    - Sep, 2024

Experience

    • China
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Regional Director of Channel Development & Marketing
      • Aug 2020 - Present

      Report directly to the Company’s CEO, responsible for top line revenue growth by driving additional pipeline, develop and implement effective marketing strategies to convert leads to contracts. Formulate strategic partnerships and build overseas connections to capture new market opportunities. Hi Sun FinTech Global Limited (HSG) is a technology company specialise in banking solution for financial services industry, providing end-to-end delivery from consultation to production.

    • Iran
    • Automotive
    • 1 - 100 Employee
    • Head of Product, API
      • Oct 2019 - Aug 2020

      Own, formulate and execute API product strategies to facilitate innovation for unique competitive advantage and lead the overall API products development and management.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Offering Sales Executive, Financial Services Sector
      • Sep 2018 - Oct 2019

      Responsible for formulating digital solution to improve customer experiences in the Financial Services Sector. Work closely with all levels of the account to tailer strategy and offerings to meet customer needs. Develop compelling reasons to substantiating the services value proposition, with major focus in Application Services. Achievements include:- Created region-first Open Banking and Virtual Banking initiatives, built external partnership and drove solutions to accelerate growth in the FSI Sector. - Established local reference on banking RPA and replicating it for further market penetration in the Country. - Proven ability in sales prospecting, working from scratch created over 10 new businessopportunities for DXC from totally inactive or brand new customer base in first 3 months.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Client Manager - Banking Industry, IBM Global Markets
      • Jul 2017 - Aug 2018

      Responsible for developing sales and relationships of key accounts focusing on major Local and Chinese banks. Deliver customer value and improved awareness of IBM capabilities and strengths by leading internal teams and external business partners to maximize revenue and profit opportunities, while aiming to achieve the highest level of customer satisfaction.

    • Client Engagement Manager - FSS, Global Business Services (GBS)
      • Jan 2016 - Jun 2017

      Responsible for developing IBM Consultancy Services for major banking clients focusing on key digital initiatives. Manage vendor partnership to promote various digital solutions toward FSS industry, support executive sales, formulate deal strategy and develop proposals to enhance the overall customer experience, taking into account various aspects of the value proposition and achieve competitive advantage.

    • Managing Consultant - Business Analytics & Strategy, GBS
      • Jun 2014 - Jan 2016

      Completed various strategy consulting and corporate transformation projects include AI Platform Design Consultancy, IT Strategic Planning Services, and ERP Implementation. Participated in a wide range of client engagement activities and presented IBM Point of View on Cognitive & Analytics, IBM Design Thinking, Digital Marketing and FIDO Biometric Security. Projects Delivered:- As a Project Manager on AI Platform Design for Bank of China (HK)- As a Project Manager on IT strategic planning advisory for Bank of China (HK) - As a Project Manager on overall project governance, finance and reporting for UBS - As a Project Manager on mobile payment end-to-end project delivery for HSBC- As a Business Design Consultant on application assessment and improvement for Gibson Innovations

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Social Traveler
      • 2013 - 2014

      Started own adventure during my relocation from Abu Dhabi to Hong Kong. I was inspired to explore the world after completing previous airline project, travelling via the Middle East, Europe, South America, Asia and Australia.

    • Switzerland
    • Hospitality
    • 1 - 100 Employee
    • Project Manager (Contract) - Business Improvement
      • 2012 - 2013

      Responsible for leading the deployment of business process re-engineering and training development on the overall Passenger Services System (PSS) Transformation Program.

    • IT Services and IT Consulting
    • Management Consultant
      • 2008 - 2012

      Track record of successful projects with proven strengths in business analysis, business process re-engineering, change management, training delivery and development. Strong advocate of innovative customer centric Agile delivery of digital transformation initiatives. Projects Delivered:- As a Business Improvement Consultant for Cathay Pacific Airways, Hong Kong- As a Senior Business Analyst for Transport NSW, Australia- As a Process Improvement Consultant for Westpac Banking Corporation, Australia

    • United States
    • International Affairs
    • Post-Graduate Intern, Department of Economic & Social Affairs
      • 2008 - 2008

      Developed functional requirement specifications and UAT documents for the Civil Society Organizations (iCSO) toolkit, which were used successfully during implementation and testing.

Education

  • UNSW
    Master, Business & Technology
    -
  • University of Sydney
    Bachelor, Computer Science, Information Systems
    -

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