Sergey Sivkov
Head of Growth at AgileFluent- Claim this Profile
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Английский Professional working proficiency
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Bio
Andrey Kurilovich
Sergey is a high-class specialist. Knows not only what is cpc and cpl )))) but know also how to make the best KPI and ROMI out of it
Alisa Novikova
Я проходила стажировку по маркетингу под руководством Сергея. Сергей курировал мою работу, направлял, после чего я стала самостоятельным специалистом. Хочется отметить профессионализм Сергея в маркетинге, продакт-менеджменте и аналитике. Он - сильная боевая единица в продуктовой команде, эксперт в своей области, а также просто хороший человек, с которым всегда приятно иметь дело. Очень ценю работу с ним! Благодарна за наш совместный опыт :) I had an internship in marketing under Sergey's supervision. Sergey supervised my work and guided me, after which I became an independent specialist. I would like to note Sergey's professionalism in marketing, product management, and analytics. He is a strong unit in the product team, an expert in his field, and just a good person who is always a pleasure to deal with. I really appreciate working with him! Grateful for our experience together :)
Andrey Kurilovich
Sergey is a high-class specialist. Knows not only what is cpc and cpl )))) but know also how to make the best KPI and ROMI out of it
Alisa Novikova
Я проходила стажировку по маркетингу под руководством Сергея. Сергей курировал мою работу, направлял, после чего я стала самостоятельным специалистом. Хочется отметить профессионализм Сергея в маркетинге, продакт-менеджменте и аналитике. Он - сильная боевая единица в продуктовой команде, эксперт в своей области, а также просто хороший человек, с которым всегда приятно иметь дело. Очень ценю работу с ним! Благодарна за наш совместный опыт :) I had an internship in marketing under Sergey's supervision. Sergey supervised my work and guided me, after which I became an independent specialist. I would like to note Sergey's professionalism in marketing, product management, and analytics. He is a strong unit in the product team, an expert in his field, and just a good person who is always a pleasure to deal with. I really appreciate working with him! Grateful for our experience together :)
Andrey Kurilovich
Sergey is a high-class specialist. Knows not only what is cpc and cpl )))) but know also how to make the best KPI and ROMI out of it
Alisa Novikova
Я проходила стажировку по маркетингу под руководством Сергея. Сергей курировал мою работу, направлял, после чего я стала самостоятельным специалистом. Хочется отметить профессионализм Сергея в маркетинге, продакт-менеджменте и аналитике. Он - сильная боевая единица в продуктовой команде, эксперт в своей области, а также просто хороший человек, с которым всегда приятно иметь дело. Очень ценю работу с ним! Благодарна за наш совместный опыт :) I had an internship in marketing under Sergey's supervision. Sergey supervised my work and guided me, after which I became an independent specialist. I would like to note Sergey's professionalism in marketing, product management, and analytics. He is a strong unit in the product team, an expert in his field, and just a good person who is always a pleasure to deal with. I really appreciate working with him! Grateful for our experience together :)
Andrey Kurilovich
Sergey is a high-class specialist. Knows not only what is cpc and cpl )))) but know also how to make the best KPI and ROMI out of it
Alisa Novikova
Я проходила стажировку по маркетингу под руководством Сергея. Сергей курировал мою работу, направлял, после чего я стала самостоятельным специалистом. Хочется отметить профессионализм Сергея в маркетинге, продакт-менеджменте и аналитике. Он - сильная боевая единица в продуктовой команде, эксперт в своей области, а также просто хороший человек, с которым всегда приятно иметь дело. Очень ценю работу с ним! Благодарна за наш совместный опыт :) I had an internship in marketing under Sergey's supervision. Sergey supervised my work and guided me, after which I became an independent specialist. I would like to note Sergey's professionalism in marketing, product management, and analytics. He is a strong unit in the product team, an expert in his field, and just a good person who is always a pleasure to deal with. I really appreciate working with him! Grateful for our experience together :)
Credentials
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Agile Project Management
ScrumTrekFeb, 2018- Nov, 2024 -
Change management: leadership and integration
Adizes InstituteOct, 2015- Nov, 2024
Experience
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AgileFluent
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Armenia
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Staffing and Recruiting
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1 - 100 Employee
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Head of Growth
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Mar 2023 - Present
- Marketing team management (paid social specialist, SMM specialist, partnership specialist, designer) - Product development strategy (selection of priority products, development and launch of new ones, unit-economics) - Analytics, reporting Achievements: - Revenue growth 5 times in 6 months - Increase in business margins +60% - Marketing team management (paid social specialist, SMM specialist, partnership specialist, designer) - Product development strategy (selection of priority products, development and launch of new ones, unit-economics) - Analytics, reporting Achievements: - Revenue growth 5 times in 6 months - Increase in business margins +60%
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Careerist
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United States
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E-Learning Providers
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700 & Above Employee
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Performance Marketing Director
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Nov 2020 - Mar 2023
Performance Marketing Director Responsibilities: - End-to-end management of performance marketing activity across Paid Social channels (Facebook, Tik-Tok, Twitter) - Develop test and learn initiatives across Paid Social - Work closely with the wider marketing team to optimize audience strategies - Analyse deliveries and optimize accordingly to achieve ROI goals - Track and report on key performance indicators of media activity - Analyse creatives and come up with new ideas to improve CR Hard skills: - Campaigns Launch - Facebook, Tik-Tok, Twitter - Data Analytics (SQL, Tableau, Google Analytics, MS Clarity) - Creatives (Figma) Geo: USA, Canada, Mexica, LatAM, Europe Show less
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Progress Engine
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Poland
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IT Services and IT Consulting
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1 - 100 Employee
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Product Manager
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Mar 2019 - Nov 2020
Work with product analytics and marketing projects. - Research and analysis of the market, target audience - Conducting interviews with potential audiences (Customer Development) - Negotiating with customers, collecting business requirements - Compilation of user flow, user story - Preparation of the MVP project - Behavioral analytics - analysis of data from the analytics system, marking up applications and events, setting up reports - Reporting on unit economics (LTV, ARPU, CAC, ROI), sales funnel (conversions, search for growth points and bottlenecks) - Understanding the principles of SEO, ASO, Growth-marketing - Understanding work in iTunes Connect, Search Ads, AppsFlyer, Google Analytics, Yandex Metrika, AppMetrika, Amplitude - Understanding the principles of Agile (Scrum) - Working interface - Jira, Trello, Slack, Miro, Google Docs, Notion Show less
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Pure
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Lisbon, Portugal
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Growth Marketing Manager
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Oct 2018 - Feb 2019
• Setting up an end-to-end reporting system to analyze the cost-effectiveness of acquisition • (Amplitude + AppsFlyer + Backend), setting up events and business metrics • Concentration in the French market as the most profitable through user analysis - an increase in the average check by 5% • Introduction “Mountain King” for those who want to be seen at the beginning of feed - growth • +30,000 EUR/mo • Transfer Paywall (subscription screen) at the time of get of the value (relevant people appear in feed) Show less
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Centrofinans
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Moscow, Russia
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Product Manager
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Nov 2017 - Oct 2018
Lovizaim: microfinance online project (Russia), Site: www.lovizaim.ru Team: remote (IT, marketing, risk-management), in-house (underwriting, collection) - 20 person - Project Roadmap 2018/2019, - Budgeting - Unit-economy (LTV, ARPU. ARPPU, CPA, ROMI) - prepares reports and compiles indicators - Product Owner of Analytics (Amplitude, Google Analytics, Yandex Metrika, Yandex Direct) - CRM & Email-marketing mechanics - Understanding Business Process Modeling - JIRA, Agile Sprint, Scrum (prioritizing backlog, demo, planning sprint) - UX/UI prototyping - Sketch, Figma, Corel Draw - Increase DAU +20% - Site's conversions: growth of conversion (transition to application for a loan) - from 33 to 65% growth of conversion (filling and sending a loan application) - from 15% to 25% - Reducing the time to fill out a loan applications - by 3 minutes (from 15 minutes to 12 minutes) - Growth in the share of repeat customers - from 32 to 51% - LTV growth - from 1300 rubles up to 3200 rubles - Growth in issuing loans + 30%, revenue + 25% Show less
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MegaFon
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Russian Federation
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Telecommunications
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700 & Above Employee
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Head of Sales and Marketing
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Jun 2016 - Nov 2017
- Manage to Sales & Marketing Department in Sochi region,- Search for new partners to open a point of sale,- Work with the sales channels - the development, sales control (more than 200 points of sale),- Marketing strategy, an analysis of product offerings, sales, performance in terms of revenue and profitability.- A growing market’s share (BIG3 – MTS, Beeline, Tele2): Revenue - 3Q2016 to 2Q2017 +0,2%, Subscribers - 3Q2016 to 2Q2017 +0,2%,- Leadership in MNP (Mobile Number Portability) – Sochi Branch finished 2016 with a positive balance of portation,- Leaders in split of bundle tariffs (76% in Gross Adds – first place in Caucaus’s Branch).7 subordinates. Show less
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Head of Sales and Marketing
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Apr 2014 - May 2016
- Manage to Sales & Marketing Department in Komi region,- Search for new partners to open a point of sale,- Work with the sales channels - the development, sales control (more than 450 points of sale),- Marketing strategy, an analysis of product offerings, sales, performance in terms of revenue and profitability.- A growing market’s share (BIG3 – MTS, Beeline, Tele2): Revenue - 3Q2014 to 3Q2015 +0,7%, Subscribers - 3Q2014 to 3Q2015 +0,2%,- Leadership in MNP (Mobile Number Portability) - Komi Branch finished 2015 with a positive balance of portation,- Leaders in the Urals Branch in testing Mystery shopper - (Nov. 2014 – Dec. 2016). 7 subordinates. Show less
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Sberbank
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Banking
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700 & Above Employee
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Head of Marketing Department
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Mar 2013 - Apr 2014
- Planning (quarterly or annual budget for marketing, media planning), analysis of the effectiveness of marketing activities, - Recruitment and staff development, coaching, - Supervision of the work in the direction of the VIP events, client events, printing, press center, indoor and outdoor. - 85% effective marketing activities for the year 2013 (effective - resulting profit exceeded the cost), - More than 30 marketing activities in 2013 (Green Marathon, opening sales offices and business centers, support promotions with partners of the bank - the Pension Fund, construction companies, car dealerships), - Running a corporate magazine in May 2013 (noted at the Territorial Bank, Perm), - Run the updated welcome-pack for corporate clients (noted as the TOP innovation of 2013 by the Central Office, Moscow), - Development of programs to improve financial literacy. 2 subordinates. Show less
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Kveta-Avto
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Syktyvkat, Russia
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Commercial Director
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Jun 2010 - Nov 2012
Manage to Sales, Marketing & Customer Service in Komi Branch. SKODA - brand came on the market in July 2010, is a 7 TOP-brand sales in the region by the AEB report for 2012. The construction work of the marketing department, customer service, sales and administrative and managerial work. 15 subordinates. Market’s share: 2010 - 1.5%, 2011 - 6.5%, 2012 - 7% Sales (cars): 2010 - 80, 2011 - 420, 2012 - 506 Visitors on site: July 2010 – 312, February 2012 – 2252 *** Ключевые слова: LinkedIn keywords: Sales, Marketing, Consulting, Manager, Director, LinkedIn Top 100, Open link, OpenLink, [LION], LION, L.I.O.N., LION = LinkedIn Open Networker, accept your invitation, accept your invitations, accept you invites, accept all invitations, accept all invites, all invitations accepted, all invites accepted, welcome, welcomed, all invitations, all invites, all invitations, invite me, send me an invitation, send me a invite, send me an InMail, InMail me, connect to me, connect with me, let's connect, let's link up, link to me, link with me, email me, contact me, ngo. @hotmail.com, @gmail.com, @yahoo.com, @msn.com, accept all invitations, invite me, Open Networker, Networker, TooLinked, ONA, Power Networker, 5000+, 6000+, 7000+, 8000+, 9000+, 10000+, 11000+, 12000+, 13000+, 14000+, 15000+, 16000+, 17000+, 18000+, 19000+, 20000+ No IDK, Never spam, Social Networking / Social Media (via LinkedIn, Twitter, Facebook, YouTube, Google+, etc.) Маркетинг, Маркетолог, Digital-Маркетинг, Digital, Digital-маркетолог, Опыт, интернет маркетолог, Internet маркетинг, Продвижение, Соц сети, креативность, повысить продажи, лендинг, лендинг, landing page, таргетинг, Яндекс Директ, Гугл адвордс, Yandex Direct, Google Analytics, емейл, поиск, рисеч, планирование, дизайн, менеджмент, управление проектами, hire, dream job, search, project, product, fintech, commercial, agile, Scrum, jira, growth, growth team, growth hack, AARRR, коммерческий директор, product manager, remote, консультант, Show less
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Education
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2002 - 2005
Syktyvkar State University
Master's degree, Economics
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