Senior Visual Designer

• Mar 2023 - Present

UI/UX Designer

• Jul 2021 - Present

Visual Designer

• Jan 2017 - Jun 2023

Developed design concepts across various projects, ensuring that the brand was easily recognised and stood out for their audience. - Conceptualised designs and plans for both short and long-term use, and directed the projects by identifying new opportunities and methods in which they could be used best to reach out more to their audience. - Worked with clients, advised where necessary and ensured that the goals were set. Which led to a 50% increase in the business. Areas I focused on were brand management, content creation, social media management. Show less

Freelance Visual Designer

• Oct 2022 - Jun 2023

Designed, developed, and delivered graphic projects to clients according to specifications: - Collaborated with the marketing team and the clients to achieve goals and optimize expenditures. - Produced brand identity materials for various brands (marketing materials, PowerPoint templates, advertisements and social media content), some of the clients include BBX Capital, Dapper & Dashing, and Hoffman Chocolate. - Crafted user-centred design solutions and developed digital products that addressed UX challenges and validated conceptual ideas. Played a role as a critical designer on impactful projects for clients such as Stronghill Capital and Stretch Zone. Show less

Senior Graphic Designer

• Feb 2022 - Jul 2022

- Worked with the CEO, Head of Marketing and Production team to define and plan marketing strategies. - Analysed customer needs to effectively craft communication principles. - Worked with the in-house team to design an array of content for use by clients across platforms including but not limited to physical experiences, social and digital media. - Identified new marketing channel strategies and tactics to encourage business growth. - Received art direction and design feedback fluidly and without trepidation, while I was able to voice my opinion on style and aesthetics while defending my design decisions. Show less

Brand Designer

• Jul 2015 - Jul 2018

Drove the projects from both a strategic and execution lens, observed quality control, managed time, while I kept all the needed parties aligned and engaged in the process from initial strategy to final implementation. - Presented and substantiated my work throughout the development process while I solicited feedback and review of work and engaged in healthy debate.Improved productivity by 92%, by creating most of the design work in-house which reduced the cost of production by 70% for our business. - Created and developed resources, templates and guidelines for the brands Which improved brand awareness for their business by 60%,Which led to community brand awareness for their business by 60% and set standards for current and future products. Show less

Visual Designer

• Jan 2013 - Jun 2015

Crafted creative work, edited and engaged in both design and marketing strategies while I executed a positive cultural environment focused on implementation but was open to experimentation while addressing ambiguous, complex problems and how to solve them. - Increased sales by over 50% within 4 months and maintained those numbers by furthering brand loyalty with customers, by creating simple designs ranging from social media ads, graphics ( print and digital), UI, presentations and video editing. Some of these clients included: KCCA, Trademark, Seroma ltd, Centenary bank and many others. Show less