Experience

Compass Digital Labs

• Canada
• IT Services and IT Consulting
• 200 - 300 Employee

• Digital Strategy Manager, Eurest

  • Feb 2022 - Present



Chartwells Higher Education Dining Services

• United States
• Food and Beverage Services
• 700 & Above Employee

• District Marketing Manager

  • Aug 2018 - Feb 2022

  Texas A&M Region: College Station, Galveston, Corpus Christi, San Antonio, and Texarkana. • Drove revenue growth and guest engagement programming for 5 schools across the $80 Million Texas A&M region. • Served as marketing lead at Texas A&M University Dining which includes 50 dining locations (3 all-you-care-to-eat dining halls plus proprietary & national brands,) 65k students, 12k on-campus residents, and 18k meal plan holders. • Led three Marketing Mangers & five student interns covering public relations, graphic design & sustainability. • Oversaw Voluntary Meal Plan campaigns and analyzed sales tactics with comprehensive data. • Organized all residential dining and retail interior design & menu refreshes throughout the year. • Created & presented all semester Marketing & Communication plans and Annual Business Reviews to University leadership and clients. • Continuously monitored guest feedback from students, parents, and campus partners via various social media & feedback platforms like email, text, & surveys. • Led strategic planning for New Student Conferences (approximately 10k guests per week) and partnered with the University on presentations & programming logistics. • Served as dining sustainability lead with projects like annual STARS AASHE reporting and Fair Trade Campaign compliance. • Hosted weekly Facebook Live Q&As during Summer 2020 and increased page followers by 158% and post engagement by 77%. • Spearheaded successful 2020 - 2021 Quarantine Feeding Plan and designed clear & concise online ordering process that was shared throughout the company. • Received Fall 2020 Hero Award for Texas A&M Region due to contributions to COVID-19 communications plans & commitment to Quarantine program. • Re-branded dining services brand presence on campus in Summer 2021 with a cohesive logo & vision aligned with both University & company standards. • Project manager for two new websites for Aggie Dining Jobs and The University Club in Fall 2021. Show less



City of Roswell, Georgia

• United States
• Government Administration
• 200 - 300 Employee

• Marketing Supervisor (Recreation, Parks, Historic & Cultural Affairs)

  • Nov 2016 - Aug 2018

  Managed strategic planning, implementation, and analyzing of promotional efforts & public relations for our national award-winning department within the City of Roswell. • Analyzed historical enrollment data to determine priorities and opportunities. • Established brand awareness for programs and special events. • Project managed compilation & production of 80+ page program brochures. • Created targeted marketing plans for K-12 schools, active adults 50+, & other community groups. • Served as Community Relations liaison for the Rec & Parks Dept. • Planed social media efforts for all divisions of department. • Supervised marketing assistants with clear goals and consistent communication. Show less



United Way for Jackson & George Counties

• United States
• Fundraising

• Communications Manager

  • Apr 2016 - Nov 2016

  • Managed the creative development and production of a broad variety of marketing & communications projects are in accordance with the communications strategies, with an emphasis on copy and art direction (e.g. print collateral, web, email, print advertising, public service announcements, executive correspondence, display materials, etc). • Implemented Online Giving and Text to Give fundraising platforms for 2016 Campaign. • Provide traffic management oversight, ensuring all projects are effectively routed for reviews, proofreading and approvals in a scheduled and timely manner, with administrative support. • Ensure all marketing and communications efforts adhere to budget and brand guidelines. Show less



Aramark

• United States
• Hospitality
• 700 & Above Employee

• Marketing Manager

  • Sep 2014 - Feb 2016

  • Played an essential role in the success of 22 dining locations, SEC stadium concessions, and meal plan sales.• Hired, trained, and managed a group of eight student interns and two full-time marketing assistants.• Acted as organizational spokesperson for all media outlets.• Presented at orientations and preview days for 500+ attendees.• Developed corporate and client annual reports.• Increased meal plans sold by 13% over PY totaling 7,921 in Fall 2015.• Exceeded meal plan sales revenue goals with $7.6M in Spring 2016. Show less

• Marketing Assistant - Mississippi State University & Delta State University

  • Jun 2013 - Sep 2014

  • Ensure locations are adhering to Pricing Strategies, Plan-o-grams, Brand Standards.• Conduct secret shopper audits on all units and annual Competitive Analysis reports.• Responsible for measuring the results of the marketing initiatives and gaining customer feedback. • Implementation and execution of corporate driven programs and on-campus promotions.• Coach managers, supervisors and hourly employees on Customer Service. • Leverage brands and vendors for marketing opportunities including Coca-Cola & General Mills.• Online advocacy and promotion, writing editorial content for a variety of communication platforms, community-outreach efforts, promotions, building local publication relationships, etc. Show less



Paste Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jan 2013 - May 2013

  • Wrote approximately 20 assigned entertainment articles per week for Paste Magazine’s website. • Produced original online content, publishing articles using HTML coding and Moveable Type. • Actively pursued publicists and artists regarding news and feature coverage. • Researched possible new technologies to improve the overall website experience. • Provided support transcribing interviews, copy editing and fact-checking feature stories. • Wrote approximately 20 assigned entertainment articles per week for Paste Magazine’s website. • Produced original online content, publishing articles using HTML coding and Moveable Type. • Actively pursued publicists and artists regarding news and feature coverage. • Researched possible new technologies to improve the overall website experience. • Provided support transcribing interviews, copy editing and fact-checking feature stories.



The Reflector

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Staff Writer

  • Apr 2012 - Dec 2012

  • Wrote articles of Life section of the student newspaper and worked against strict deadlines. • Provided topic ideas at weekly section meetings. • Identified and interview sources for articles with proficiency in AP writing style. • Wrote articles of Life section of the student newspaper and worked against strict deadlines. • Provided topic ideas at weekly section meetings. • Identified and interview sources for articles with proficiency in AP writing style.



Habitat for Humanity of the MS Gulf Coast

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Communication and Development Intern

  • May 2011 - Aug 2011

  • Worked with Development Director to plan communication activities to engage the local community. • Prepared daily social media posts for all Habitat for Humanity of the Mississippi Gulf Coast accounts. • Implemented a social media calendar to schedule posts in advance of publication. • Coordinate collection of information from managers to be shared with visiting volunteer groups. • Delivered website design and marketing research in verbal presentation format. • Worked with Development Director to plan communication activities to engage the local community. • Prepared daily social media posts for all Habitat for Humanity of the Mississippi Gulf Coast accounts. • Implemented a social media calendar to schedule posts in advance of publication. • Coordinate collection of information from managers to be shared with visiting volunteer groups. • Delivered website design and marketing research in verbal presentation format.