Senior Project Manager

• Apr 2022 - Present

Lead Consultant

• Jul 2021 - Apr 2022

Digital Analyst

• May 2017 - Aug 2020

Digital Producer

• Jun 2015 - May 2017

Content Writer

• May 2015 - Jul 2015

Freelancing-technical writing , content writing, proof reading and product description, SEO copywriting. Freelancing-technical writing , content writing, proof reading and product description, SEO copywriting.

Digital Marketing Executive

• Feb 2015 - Jun 2015

Content Editor

• Jan 2015 - Mar 2015

SEO copywriting, copywriting, proofreading and editing SEO copywriting, copywriting, proofreading and editing

Social Media Specialist

• Mar 2013 - Feb 2015

-Creating an engaging web presence, writing short focused, concise, engaging material for all forms of media suited to different audiences. -Working in Virtual teams -Defining content modules and the delivery formats for content that is best suited to the client. -Working cohesively with the software, design and account teams in order to develop integrated campaigns. -Simplifying technical material, taking into regard the client strategy, client values and the target audience. -Developing goals and strategies for future content and recommending areas for collaboration in all aspects of the business. -Spearheading an engaging web presence & developing concepts with a potential of going viral. -Launching Social Pandora's blog & social media channels focusing on best practices,improvements & suggestions targeting the needs of small businesses. -Researching different industries for content, new trends,emerging markets to tap into, to optimize ROI and fuel revenue growth. -Creating email newsletters, marketing material for online campaigns ,growing the contact database & driving brand awareness. -Consolidating reports & summarizing them into an action plan. -Developing goals and strategies for future content and recommending areas for collaboration in all aspects of the business -Preserving brand integrity by monitoring the consistency and quality of marketing content. -Utilizing Google AdWords, Google Ads to create banner ads, optimize content for SEO, PPC and experience in A/B Testing

Brand Manager-Digital and Social Media

• Apr 2010 - Aug 2012

-Creating distinct Social media and Digital media strategies for each of the brands-Formed key strategic alliances, created brand visibility & awareness for CavinKare's entireportfolio across social media networks,online communities and corporate events.-Creating and Maintaining Website content, writing editorial content and copy for products and articles on food, culture and emerging trends.-Partnered with media agencies like OMD,MEC,Isobar and Ogilvy to create and implement social media campaigns.-Generated copy for SEO, PPC (Google AdWords).-Managed Custom media solutions and revenue generating activities for the top 3 brandsresulting in 18% increase of customer traffic and sales.-Developed & implemented multi-channel marketing strategies to enhance customer loyalty andretention.-Monitored the social media world for relevant keywords searches and responded to them.-Performed post campaign analysis to evaluate results and make changes for future campaigns ensuring all cross functional teams are updated.Communication Delivered: Entire Website content, Articles on food, culture, Emerging trends,The importance of R&D , Change Management practices, The importance of thinking big andaccepting failures, Articles on science and Technology._________________________________________________________________________________

Brand Manager Homecare FMCG

• Jan 2010 - Apr 2010

Executive Assistant- Strategic Management

• Mar 2009 - Mar 2010

Responsible for framing and implementing the company's Balanced Score card. Based ,on which the KRA's/KPI's for the senior management team were drafted. Responsible for preparing a range of non-routine correspondence according to company guidelines for signature by Chairman, (i.e. brand compliance, proof reading materials for consistency)Responsible for routine and non-routine logistics (e.g. contact meeting participants and coordinate responses, compose meeting materials and follow-up correspondence with input and review by Chairman). Follow up on action items and report status to executives and the meeting attendees. Responsible for coordinating work with third-party suppliers to address support needs and issues on behalf of the Chairman.Prepare draft proposals and presentations and review e-mails and identify action required and take action where appropriate Primary support and liaison between the Chairman and the Executives.Independently completed assigned non-routine tasks to meet goals under supervision for respective brand teams. The role developed my organizational skills , leadership skills and the ability to influence others, multi task, and improve my business knowledge.-Conducted defence and offense marketing tactic workshops.

Human Resources Generalist

• Oct 2008 - Dec 2008

Responsible for drafting strategies for Talent and High potential identification. Drafted policies for Staff Motivation and Employee Engagement. Involved in designing the 360 degree feedback program for employees across the company. Responsible for drafting strategies for Talent and High potential identification. Drafted policies for Staff Motivation and Employee Engagement. Involved in designing the 360 degree feedback program for employees across the company.

Strategy Management and analysis

• Mar 2008 - May 2008

Responsible for framing strategies for beating the impact of recession in the automotive sector. Gained insight into running of an automotive company, it's policies and allocation of budgets Responsible for the compilation of extensive and relevant industry overview and competitor analysis reports Responsible for framing strategies for beating the impact of recession in the automotive sector. Gained insight into running of an automotive company, it's policies and allocation of budgets Responsible for the compilation of extensive and relevant industry overview and competitor analysis reports

Intern- Human Resources

• 2008 - 2008

Worked with HR team in the formation of competency framework and competency based processes. Assisted in generating strategic inputs and insights for Employee Engagement program across the bank. Worked with HR team in the formation of competency framework and competency based processes. Assisted in generating strategic inputs and insights for Employee Engagement program across the bank.

Marketing Intern

• 2008 - 2008

Design and copy for the product packages and promotions, Client and customers workshops explaining the benefits and newly launched packages, general administration and customer service. Design and copy for the product packages and promotions, Client and customers workshops explaining the benefits and newly launched packages, general administration and customer service.