Sruthi Soundarapandian

Data Analyst at hipages Group
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Experience

    • Australia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Data Analyst
      • Feb 2023 - Present

    • United States
    • Software Development
    • 200 - 300 Employee
    • Data Analyst
      • May 2022 - Dec 2022

      • Analyzed the user behavior in two competitive e-commerce platforms through statistical modelling and suggested marketing insights that drive product upsells and customer retention. • Developed a tableau dashboard for financial services that draws insights on spending pattern and income sources. • Measure performance of personalized recommendations through A/B tests and provide feedback to improve KPIs. • Analyzed the user behavior in two competitive e-commerce platforms through statistical modelling and suggested marketing insights that drive product upsells and customer retention. • Developed a tableau dashboard for financial services that draws insights on spending pattern and income sources. • Measure performance of personalized recommendations through A/B tests and provide feedback to improve KPIs.

    • India
    • Business Consulting and Services
    • 700 & Above Employee
    • Data Analyst
      • Sep 2018 - Jan 2020

      • Developed logistic regression models in R to identify factors assuring value for money to users and proposed marketing insights that improved customer satisfaction rate. • Built CHAID model in R to classify users in free trial and predict their likeliness to subscribe thereby recommended attention to particular segments. • Identified the right market for product through customer segmentation models in Python, resulting in reduced cost of digital marketing. • Studied the trends in product demand, customer satisfaction and net promoter score across geographical regions using Q to improve the performance of product and marketing methods.

    • India
    • Government Administration
    • 700 & Above Employee
    • Summer Internship
      • May 2017 - Jul 2017

      Analyzed the growth of Non-banking Financial Companies in India with particular reference to micro-finance institution in India between 2005 and 2018 and the identified the factors responsible for its growth through regression analysis. Analyzed the growth of Non-banking Financial Companies in India with particular reference to micro-finance institution in India between 2005 and 2018 and the identified the factors responsible for its growth through regression analysis.

Education

  • RMIT University
    Master's degree, Data science
    2020 - 2022
  • Madras school of economics
    Master's degree, Financial economics
    2016 - 2018
  • Central University of Tamil Nadu, Tiruvarur
    Integrated MSc, Economics
    2013 - 2018

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