Sruthi Soundarapandian
Data Analyst at hipages Group- Claim this Profile
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Bio
Experience
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hipages Group
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Australia
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IT Services and IT Consulting
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100 - 200 Employee
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Data Analyst
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Feb 2023 - Present
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Mad Street Den
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United States
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Software Development
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200 - 300 Employee
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Data Analyst
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May 2022 - Dec 2022
• Analyzed the user behavior in two competitive e-commerce platforms through statistical modelling and suggested marketing insights that drive product upsells and customer retention. • Developed a tableau dashboard for financial services that draws insights on spending pattern and income sources. • Measure performance of personalized recommendations through A/B tests and provide feedback to improve KPIs. • Analyzed the user behavior in two competitive e-commerce platforms through statistical modelling and suggested marketing insights that drive product upsells and customer retention. • Developed a tableau dashboard for financial services that draws insights on spending pattern and income sources. • Measure performance of personalized recommendations through A/B tests and provide feedback to improve KPIs.
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LatentView Analytics
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India
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Business Consulting and Services
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700 & Above Employee
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Data Analyst
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Sep 2018 - Jan 2020
• Developed logistic regression models in R to identify factors assuring value for money to users and proposed marketing insights that improved customer satisfaction rate. • Built CHAID model in R to classify users in free trial and predict their likeliness to subscribe thereby recommended attention to particular segments. • Identified the right market for product through customer segmentation models in Python, resulting in reduced cost of digital marketing. • Studied the trends in product demand, customer satisfaction and net promoter score across geographical regions using Q to improve the performance of product and marketing methods.
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Reserve Bank of India (RBI)
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India
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Government Administration
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700 & Above Employee
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Summer Internship
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May 2017 - Jul 2017
Analyzed the growth of Non-banking Financial Companies in India with particular reference to micro-finance institution in India between 2005 and 2018 and the identified the factors responsible for its growth through regression analysis. Analyzed the growth of Non-banking Financial Companies in India with particular reference to micro-finance institution in India between 2005 and 2018 and the identified the factors responsible for its growth through regression analysis.
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Education
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RMIT University
Master's degree, Data science -
Madras school of economics
Master's degree, Financial economics -
Central University of Tamil Nadu, Tiruvarur
Integrated MSc, Economics