Experience

Argentum

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Vice President, Marketing and Membership

  • Mar 2022 - Present

  I currently lead Argentum's new strategic direction for marketing and member services. I am responsible for corporate brand and image and all of the marketing activities that support membership, products, publications and programs. Traditional audiences include senior living operators, owners, influencers, capital providers, and industry suppliers. I lead all efforts of the marketing and member services staff, coordinating with other departments and functions of the association. I collaborate with internal teams to oversee and develop digital strategies, content marketing campaigns, product positioning statements, web design and management, SEO, CRM maintenance and updates and corporate marketing communications. Show less



LHH

• United States
• Human Resources Services
• 700 & Above Employee

• Executive Recruiter

  • Jul 2021 - Mar 2022

  At LHH, we use our real-world experience in the creative, marketing, communications and digital fields to connect talent to opportunities. We view recruiting as a creative process — combining new ideas and individuals to find unique solutions. From contract jobs to full-time positions, we can help bring you together with the right job. We know that every opening is more than a job and that every candidate is more than a resume. We work closely with candidates to understand their needs and apply our industry expertise to make matches for clients that drive business results. Our ability to dynamically balance your needs with the right solutions gives both clients and candidates the right fit to achieve success. As an Executive Recruiter, my role is responsible for executing the full cycle recruiting of top tier, mid- to senior-level positions in Communications, Marketing and Creative positions which includes freelancers, contractors, and direct hire opportunities. For our candidates, we go the extra mile to uncover stimulating new challenges and exciting opportunities that are as good for your spirits as they are for your career. Leverage our reputation and our relationships to gain access to more jobs than anyone else. And, we go beyond matching resumes with job openings; we look at every job search as a process that takes nuance, commitment, conversations and an in-depth understanding of your needs and combines that with spot-on knowledge of the job market. Through this process, we make rewarding connections for you. For our clients, we find the professionals you need to bring your ideas to life. We also offer flexible solutions that allow you to work with us and our talent in whatever way works best for you. Show less



Social Thinking

• United States
• Individual and Family Services
• 1 - 100 Employee

• Director of Marketing

  • Nov 2019 - Jul 2021

  At Social Thinking, our mission is to help people develop their social competencies by providing unique treatment frameworks and strategies to help individuals ages 4-80 share space effectively with others, learn to work as part of a team, and develop relationships of all kinds: with family, friends, classmates, co-workers, etc. In this role, I am responsible for developing and executing global marketing campaigns. I lead the Creative Marketing Team by developing impactful marketing strategies designed to generate product sales and attendance for our events. Campaign Leadership: Strategize each campaign with the broader Marketing Team including website launch, email, direct mail, social media and Google advertising. Oversee the campaign’s many moving parts through fruition. Review the team’s deliverables (marketing emails, website content and graphics, brochures, etc.) to ensure the vehicle meets the goals of the campaign. Project Management: Develop and direct strategic marketing and communications campaigns. Create and oversee the project schedule and goals of the team and ensure campaigns are on track. Communicate progress and adjust for roadblocks. Measure campaign effectiveness and ROI. Content & Graphics: Develop storylines and review all content and graphics created for the website, marketing emails, and marketing print collateral to ensure the messaging meets the strategy and the pieces work within the greater context. Identify problem areas for correction or improvement. Website Oversight: Manage the quality and accuracy of the content and imagery on the website. Work with the team to update and create new user experiences and marketing collateral for the site as needed. Share ideas with the team for ways to improve the overall customer experience. Analytics Review & Implementation: Use data to drive campaign improvements and influence strategy. Show less



AUVSI — Association for Uncrewed Vehicle Systems International

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Director

  • Aug 2017 - Nov 2019

  As the Marketing Director for AUVSI, I provided strategic direction and led the team responsible for creating, implementing and measuring the success of integrated marketing programs to support the AUVSI annual goals and strategic plan. I am ultimately responsible for developing information and leveraging external communication channels, including social, website, video, podcasts, print and email marketing to achieve goals and objectives. Collaboration is essential and I work across functions and teams to develop and deliver effective marketing campaigns to engage external audiences in an effort to increase revenue and enhance the AUVSI brand. I am responsible for ensuring a consistent user experience and implement appropriate localization strategies based on a deep understanding of our audience segments. Lead and manage a team to develop new, engaging content and collateral that can be delivered across all mediums, ensuring that messaging is valued, relevant, concise, visually compelling and channel-friendly. The team is responsible for designing campaigns and programs that capitalize on market opportunities to build brand awareness, underscore member value and expand our reputation. Leverage member, attendee and market data to develop themes and develop assets that educate our members and lead to critical behavioral metrics. I am focused on continuous quality improvement and have developed frameworks to report on marketing and content effectiveness and optimize campaigns. I have developed a marketing barter system that has provided AUVSI with approximately $1.2 million in complimentary advertising for our anchor events. Show less



Sightline Systems

• United States
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Jan 2016 - Aug 2017

  In this role, I oversee all aspects of marketing for Sightline Systems EDM and Assure products including: direct mail, electronic direct mail, website upgrades, social media promotion, telemarketing, vendor management, and industry publications. In this role, I oversee all aspects of marketing for Sightline Systems EDM and Assure products including: direct mail, electronic direct mail, website upgrades, social media promotion, telemarketing, vendor management, and industry publications.



IAAPA

• United States
• Non-profit Organization Management
• 100 - 200 Employee

• Vice President, Membership and Marketing

  • 2012 - 2015

  *Architect of membership renewal and new member acquisition strategies. Also, develops and executes integrated marketing programs used throughout the membership lifecycle: awareness, acquisition, on-boarding, engagement, retention, reinstatement/loyalty and win-back. * Develops and implements customer-centric marketing strategies to promote all IAAPA trade shows, meetings and events including, but not limited to: IAAPA Attractions Expo, Asian Attractions Expo and the IAAPA Leadership Conference. By repositioning marketing strategies and tactics, we experienced a 20% increase in buyer attendance for IAAPA Attractions Expo and a 50% increase in buyer attendance for Asian Attractions Expo in just two years. *Oversees the integrity of the global association brand. *Develops and maintains the overall customer service strategy for all member categories. *Provides thought leadership on digital, online and social media marketing and communication programs. *Lead on association mobile app strategy and development and plays an integral role in development and marketing of all trade show mobile apps. *Serves as the liaison to Membership, Water Parks, Parks and Attractions and Zoos and Aquariums committees. Show less



NACS

• United States
• Retail
• 100 - 200 Employee

• Director, Marketing and Communications

  • 1999 - 2012

  • Excels in the development and execution of integrated marketing/communications strategies for NACS brands and ensures synergy to support the corporate brand. • Creates and drives branding initiatives for NACS, NACS Show and NACStech through digital, online, and social media channels; leads all corporate social media community initiatives and activities on Facebook, YouTube, Twitter, and LinkedIn. • Lead on revenue driving email marketing strategies and PURL campaigns • Provides thought leadership on social media communication programs, utilizes industry best practices, and associated benchmarks. • Strategizes full spectrum corporate marketing content and contact frequencies encompassing all products and services, large trade shows, education events, and membership. Show less