Experience

ideacafe.agency

• India
• Advertising Services
• 1 - 100 Employee

• Chief Strategy Officer

  • May 2023 - Present

  Mumbai, Maharashtra, India



dentsu international

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Vice President

  • Jan 2021 - Apr 2023

  Mumbai, Maharashtra, India Skilled in market research, media planning, budget management, and creative development. Proven track record of driving sales and increasing brand awareness for clients. Strong communication and leadership skills, able to effectively collaborate with cross-functional teams. Heading Data & Strategy for through the line communication - OOH + Retail + Rural + Activation/ Engagement + Shopper Marketing + Content/ Creative Solutions. Consistently provides dynamic leadership/… Show more Skilled in market research, media planning, budget management, and creative development. Proven track record of driving sales and increasing brand awareness for clients. Strong communication and leadership skills, able to effectively collaborate with cross-functional teams. Heading Data & Strategy for through the line communication - OOH + Retail + Rural + Activation/ Engagement + Shopper Marketing + Content/ Creative Solutions. Consistently provides dynamic leadership/ business teams to stay Mission-Focused for maximum effectiveness. Strong analytical skills, able to make data-driven decisions to optimize media spend and improve ROI. A visionary leader with a passion for innovation and a results-driven mindset. Show less



Milestone Brandcom

• India
• Advertising Services
• 1 - 100 Employee

• Vice President Strategic Planning

  • Sep 2013 - Dec 2020

  Mumbai Area, India Designation : VP Planning & Insights Joined Milestone Brandcom in Sept 2013 as AVP Planning - OOH. Key role is to Interact and communicate effective with a wide range of internal stakeholders, including the specialist units and business teams in the formulation of integrated communications plan. Supported in the growth of agencies business by creating data driven solutions. Identify new growth opportunities of existing clients through specialist unit services (i.e… Show more Designation : VP Planning & Insights Joined Milestone Brandcom in Sept 2013 as AVP Planning - OOH. Key role is to Interact and communicate effective with a wide range of internal stakeholders, including the specialist units and business teams in the formulation of integrated communications plan. Supported in the growth of agencies business by creating data driven solutions. Identify new growth opportunities of existing clients through specialist unit services (i.e. research,data, content, activation and etc). Instrumental in exploring new technologies, creative disruption ideas and engagement mediums/ vehicles to deliver brand message in an interesting and meaningful way. Champion in elevating the planning and strategic thinking on OOH media. Helped agency in building MILESTONE OPTIMIZER (Industry's first OOH planning tool). Assist business teams for rounding up insights, perspectives and devises strategies from the planning tool into action. Also, responsible to draw conclusions and insights from large quantities of information. Mentoring new talent (from B- School IIM, MICA, SIMC, BIMM etc..) and assisting in acquiring right knowledge and skill for crafting MEDIA solutions. Conducting media workshops for team members and clients. Also a visiting faculty at B School Campus on Media & Advertising. Awarded as Best Performance for the Year 2016 at DAN conference, Dubai . Show less



BPN Worldwide

• Advertising Services
• 1 - 100 Employee

• Media Director

  • Apr 2010 - Aug 2013

  Mumbai Area, India Designation : Media Director Joined Lintas Media, Kolkata Division in April 2010 to handle ITC Personal Care Division as Group Head. Categories : Soaps, Shampoos and Personal Care. Brands : Vivel & Fiama Role & Responsibility : Brand portfolio management, New media initiatives and focused on media integrations. Develop Annual media strategies, align with Creative team on media innovations and closely looked into brand activation. In Jan 2011 moved to Mumbai was responsible… Show more Designation : Media Director Joined Lintas Media, Kolkata Division in April 2010 to handle ITC Personal Care Division as Group Head. Categories : Soaps, Shampoos and Personal Care. Brands : Vivel & Fiama Role & Responsibility : Brand portfolio management, New media initiatives and focused on media integrations. Develop Annual media strategies, align with Creative team on media innovations and closely looked into brand activation. In Jan 2011 moved to Mumbai was responsible for handling integrated media services of Samsonite India Ltd, Union Bank of India, UTI MF, Big Cola, Dr. Batra’s, Add Gel Pens, Austrian Airlines & New Business Initiatives. Category Experience : across diversified blend of service and product categories like Finance, Banking, Aerated & Non-aerated beverages, Consumer Durables etc… Ability to interpret data, structure thoughts and come up with new ideas and thinking is an asset. Have a sense of responsibilty/accountably and have hunger to learn new things is rather refreshing. Have always tried to thrives on challenges and am always willing to raise the bar. Show less



Madison Communications

• China
• Public Relations and Communications Services
• 1 - 100 Employee

• Media Planning

  • Sep 2009 - Mar 2010

  Bengaluru Area, India Designation : Account Manager Account Responsibility : Britannia Industries Limited Category Interface : FMCG •Aligned with the Strategy planning team. Designing media and communication strategy for all brands within Britannia Portfolio Partner with Implementation team to ensure delivery of strategy plan and calendar as aligned with client •Spearheading the product launches Britannia Nutri Choice & ActiMind Health Drink. •Handling a team of 2 people (1 Business… Show more Designation : Account Manager Account Responsibility : Britannia Industries Limited Category Interface : FMCG •Aligned with the Strategy planning team. Designing media and communication strategy for all brands within Britannia Portfolio Partner with Implementation team to ensure delivery of strategy plan and calendar as aligned with client •Spearheading the product launches Britannia Nutri Choice & ActiMind Health Drink. •Handling a team of 2 people (1 Business Executive + 1 management trainee ) Show less



Mudra Communications

• India
• Appliances, Electrical, and Electronics Manufacturing

• Media Planning

  • Jul 2008 - Aug 2009

  Mumbai Area, India Designation : Business Manager Account Responsibility : Reliance Communication Ltd Category Interface : Telecom, DTH & Wireless Broadband •Aligned with the Strategy planning team. Preparing comprehensive competitive literature across all the active 23 circles ; encompassing the entire category dynamics •Circle-wise Profiling; mapping mobile and media usage habits •Competitive bench marking •Actively involved in successful launch of Reliance GSM, Reliance DTH &… Show more Designation : Business Manager Account Responsibility : Reliance Communication Ltd Category Interface : Telecom, DTH & Wireless Broadband •Aligned with the Strategy planning team. Preparing comprehensive competitive literature across all the active 23 circles ; encompassing the entire category dynamics •Circle-wise Profiling; mapping mobile and media usage habits •Competitive bench marking •Actively involved in successful launch of Reliance GSM, Reliance DTH & Reliance Net Connect. Show less



Mediaedge

• Netherlands
• Advertising Services

• Planning

  • Aug 2006 - Jun 2008

  Mumbai Area, India Designation : Media Manager Brands worked on: Pidilite Industries Ltd, BPCL, Neo Sports & Times Now Responsibilities: Involved in all the media presentations. Competition analysis – post buy of different brands, their delivery across different channels / market, evaluating the cost efficiency



Sakaal Media Group

• India
• Media Production
• 100 - 200 Employee

• Events & Exhibitions

  • Mar 2005 - Jul 2006

  Pune Area, India Joined Sakaal Media Group as Business Executive for "The Maharashtra Herald" English daily newspaper. Role & Responsibility : Generate Ad Sales through Special Features and new initiatives. Largely focusing on retail & real-estate business of Pune. Within a year got promoted as Senior Executive and moved to a different vertical within same group - "Sakaal Events & Exhibitions". Role & Responsibilities: Involved in BTL activities, Trade Show events. Events included: exhibitions and… Show more Joined Sakaal Media Group as Business Executive for "The Maharashtra Herald" English daily newspaper. Role & Responsibility : Generate Ad Sales through Special Features and new initiatives. Largely focusing on retail & real-estate business of Pune. Within a year got promoted as Senior Executive and moved to a different vertical within same group - "Sakaal Events & Exhibitions". Role & Responsibilities: Involved in BTL activities, Trade Show events. Events included: exhibitions and fairs; festivals; conferences; promotions and product launches; fundraising and social events. Creating, implementing and monitoring marketing and PR. Post-event evaluation. Event Highlights - Educon 06, Taxpert 06, Sakaal Vaastu 05, Sakaal Aarogya 06, Sakaal Home & Auto 06, SRK Event etc. Actively involved in formation of Junior Herald Club. Show less