Experience

Circles.Life

• Singapore
• Telecommunications
• 1 - 100 Employee

• Product Management

  • Aug 2019 - Present

  Platform Product Management! Building platform product suite for SaaS. For Telcos. By Telco Platform Product Management! Building platform product suite for SaaS. For Telcos. By Telco



InMobi

• Singapore
• Advertising Services
• 700 & Above Employee

• Product Management

  • Nov 2016 - Oct 2018

  Reporting.Analytics. Business Intelligence. Building product suite that will help structure data, report data, perform analysis, provide actionable insights and take decisions with insights. Report/Monitor. Analyze. Insights. Action. Reporting.Analytics. Business Intelligence. Building product suite that will help structure data, report data, perform analysis, provide actionable insights and take decisions with insights. Report/Monitor. Analyze. Insights. Action.



PropTiger.com and Makaan.com

• Product Management

  • May 2014 - Jul 2016

  • Conceptualized and handled complete end-to-end development of core modules of buyer website in the revamped Makaan.com portal - web(desktop and mobile) and app. (API, UX) - seo, sem and enabling forward flows. • Wrote strong user stories and built prototypes around them. • Conducted feedback sessions with sellers & buyers; implemented them for a neat & joyful experience • Developed the core search module & refined type-ahead experience for Makaan.com(90% CTR currently) • Alliances - defined key alliances, led cross-functional teams(6 employees) to develop the product • Defined product integration with third party websites/applications based on a home buyer's user journey having an end-to-end value proposition in mind. (API,MIDL,UX) • Envisioned and launched several awesome map based features for Proptiger.com aimed at increasing engagement(9% increase over 6 months) • Master plan - an interactive land-use and city planning document mapped out on google maps. Represents the future infrastructure in a very easy way. • Time sense - a heat map based feature that gives a sense of driving time and distance around a certain location. • Drawing tool - map based drawing tool which would save drawings as an array of geo codes - used it to draw locality boundaries of cities and city master plan; increased productivity by over 80% • Worked on proptiger app for deep linking and for improving engagement metrics (16% increase over 3 months) • Introduced assisted search module to determine user's persona and provide contextual results and experience • Conceptualized and launched the 3D interactive interior view of properties on website from end to end • Revamped mobile website - Proptiger.com by studying user behavior - positively impacted traffic, engagement and conversion rates • Tools used include GA, Mixpanel, JIRA, Kibana, Balsamiq Show less



Optimystix Entertainment India Pvt Ltd.

• India
• Entertainment Providers
• 100 - 200 Employee

• Marketing Intern

  • Apr 2013 - Jun 2013

  Worked with the digital arm of Optimystix Entertainment - O4 digital. Most popular YouTube channel they own is Mainduck which has shows like sahi rishta matrimonial. • Strategized the marketing launch of YouTube channels and mapped the entire process • Focused extensively on elements such as content creators, channel strategies and advertisers • Researched on YouTube networks, monetization on Google with focus on social media optimization • Developed client pitches for brands including Anita Dongre and Raymond • Formulated consumer profiles to categorize channels mapping them optimally to expectations • Examined product categories ensuring efficient product placement for channels • Garnered consumer profiling insights, deciphered target segments; increased engagement score Show less



Cognizant Technology Solutions

• India
• Consumer Services

• Associate - Projects

  • Oct 2011 - Jun 2012

  Initiatives:• Managed migration to a new platform with the introduction of new tools - SOAP-UI pro and REST client• Briefed senior management on Business Process testing and implemented it on account level• Designed and compiled a knowledge transition portalResponsibilities:• Involved in requirement & change request management• Prepared & updated strategy documents• Actively Involved in all the activities of test management with HP’s Quality Center at all stages of SDLC• Certified in the oracle 9i-SQL course as a part of Oracle's Workforce development• Sun Certified Java Programmer for the Java 2 platform, Standard Edition 5.0 Show less

• Programmer Analyst

  • Jul 2009 - Sep 2011