Experience

Sperling Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• SEO/SEM Specialist

  • Jun 2022 - Present

  Greater Boston

• Search Engine Marketing Associate

  • May 2021 - Jun 2022

  Greater Boston



Whyletz

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Consultant

  • Dec 2020 - May 2021

  Greater Boston Strategized, developed and managed a Google Ads PPC campaign for a branding and design agency as part of their expansion plan to a new geographic location.



Whyletz

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • 2018 - 2019

  Greater Boston Area * Conducted market research (secondary) to draw business insights on the emerging market trends, competitors, target demographics, and the consumers buying patterns focusing on the Textile and Lingerie industry * Analyzed the business insights and interpreted findings to develop comprehensive competitive reviews * Developed and executed the key elements of brand strategy including: concept and story, positioning, values, tagline, architecture, and voice * Developed key components for… Show more * Conducted market research (secondary) to draw business insights on the emerging market trends, competitors, target demographics, and the consumers buying patterns focusing on the Textile and Lingerie industry * Analyzed the business insights and interpreted findings to develop comprehensive competitive reviews * Developed and executed the key elements of brand strategy including: concept and story, positioning, values, tagline, architecture, and voice * Developed key components for the brand book including: Mission, Vision, Brand Persona and Target Audience * Worked with a Yoga Organization on a brand refresh to identify their core purpose and refocus the brand strategy around that purpose * Designed questionnaires for stakeholder reviews, conducted secondary market research, Digital assets analysis and SWOT analysis to help develop the brand audit report Show less



Whyletz

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Client Relations Executive / Junior Brand Strategist

  • Nov 2014 - Apr 2015

  Cochin Area, India * Worked with the creative team and clients in a hybrid role both in strategy and client services * Ideated, planned and created content for the agency’s first creative calendar * Played a key role in the new business process, interpreting client goals into clear and concise creative briefs * Responsible for curating and scheduling daily and weekly social media posts. Focus: Twitter, Facebook, Instagram, and Pinterest * Designed, executed and managed social performance campaigns… Show more * Worked with the creative team and clients in a hybrid role both in strategy and client services * Ideated, planned and created content for the agency’s first creative calendar * Played a key role in the new business process, interpreting client goals into clear and concise creative briefs * Responsible for curating and scheduling daily and weekly social media posts. Focus: Twitter, Facebook, Instagram, and Pinterest * Designed, executed and managed social performance campaigns across Facebook * Analyzed and provided clients with strategic analysis of campaigns * Developed and presented digital content strategy, helping the client to explore new channels for brand engagement and awareness * Responsible for the branding and digital strategies for a charity organization, working with its executive members and internal designing team to develop brand identity, positioning framework, story, tagline, logo and stationary materials (Brochures, Business Cards and T-shirt) * Developed and communicated status report to ensure requirements were completed on time * Collaborated with a Condiments brand on brand purpose, positioning, and attributes. Also worked on its naming Show less



BDB India Private Limited

• India
• Market Research
• 1 - 100 Employee

• Management Trainee - Business Development

  • Apr 2014 - Nov 2014

  Pune Area, India * Responsible for identifying and reaching out to the key decision makers of potential companies to sell customized market research services * Helped write and prepare presentation materials for new business pitch * Prepared questionnaires and conducted interviews to collect data and shared with the field representatives and project managers * Sent follow-up marketing materials and established corporate relationships with the largest and prioritized accounts



P(X) Advertising Agency & Branding Consultants in Bangalore

• India
• Advertising Services
• 1 - 100 Employee

• Client Services Intern

  • Apr 2013 - Jun 2013

  Bengaluru Area, India * Updated and managed client database * Conducted primary and secondary research for the launch of a Water Purifier brand * Analyzed consumer insights from primary and secondary research, and interpreted findings to develop recommendations for the clients * Helped write and prepare presentation materials for new business pitching * Attended client meetings and interpreted clients requirements into clear and concise creative briefs



HelpAge India

• India
• Non-profit Organizations
• 400 - 500 Employee

• Marketing Communications Intern

  • Oct 2012 - Nov 2012

  Cochin Area, India * Assisted the marketing team in developing effective communication materials to spread awareness about the NGO * Assisted the marketing team to market the AdvantAge Card as well as develop creative communication strategies * Assisted in creating content and publishing newsletter * Prepared questionnaires and conducted surveys across various OldAge homes