Experience

Indulge Beverages

• Food and Beverage Services
• 1 - 100 Employee

• Head Of Ecommerce

  • Jul 2020 - Present

  Currently working as Marketplaces Lead for an FMCG Brand called Bonhomia (Indulge Beverages Private Limited) since July 2020. Job Responsibilities: • Coordination with External Stakeholders like Category Buyers/Category Managers for signing of TOT’s, Bonhomia Listing, product launches, monthly promotions, visibility campaigns, stock connectivity, stock availability & business review. • Coordination with Internal Stakeholders like SCM Team for stock availability & connectivity… Show more Currently working as Marketplaces Lead for an FMCG Brand called Bonhomia (Indulge Beverages Private Limited) since July 2020. Job Responsibilities: • Coordination with External Stakeholders like Category Buyers/Category Managers for signing of TOT’s, Bonhomia Listing, product launches, monthly promotions, visibility campaigns, stock connectivity, stock availability & business review. • Coordination with Internal Stakeholders like SCM Team for stock availability & connectivity, Creative Designers for digital promotional banners & execution. • Increasing Brand Awareness & Acquiring Customers. • Improving the product content on each of the digital platforms. • Benchmarking with the competitor brands to understand new strategies & latest trends. • Studying the performance of the promotional campaigns on customer reach, CTR’s, conversions, household penetration, new to brand, repeat orders, sales growth. • Increasing Social Media Engagement, SEO Optimization & Lead Generation. Show less Currently working as Marketplaces Lead for an FMCG Brand called Bonhomia (Indulge Beverages Private Limited) since July 2020. Job Responsibilities: • Coordination with External Stakeholders like Category Buyers/Category Managers for signing of TOT’s, Bonhomia Listing, product launches, monthly promotions, visibility campaigns, stock connectivity, stock availability & business review. • Coordination with Internal Stakeholders like SCM Team for stock availability & connectivity… Show more Currently working as Marketplaces Lead for an FMCG Brand called Bonhomia (Indulge Beverages Private Limited) since July 2020. Job Responsibilities: • Coordination with External Stakeholders like Category Buyers/Category Managers for signing of TOT’s, Bonhomia Listing, product launches, monthly promotions, visibility campaigns, stock connectivity, stock availability & business review. • Coordination with Internal Stakeholders like SCM Team for stock availability & connectivity, Creative Designers for digital promotional banners & execution. • Increasing Brand Awareness & Acquiring Customers. • Improving the product content on each of the digital platforms. • Benchmarking with the competitor brands to understand new strategies & latest trends. • Studying the performance of the promotional campaigns on customer reach, CTR’s, conversions, household penetration, new to brand, repeat orders, sales growth. • Increasing Social Media Engagement, SEO Optimization & Lead Generation. Show less



Timios

• India
• Food and Beverage Services
• 1 - 100 Employee

• Head - Digital & Strategic Alliances

  • Apr 2019 - Feb 2020

  Currently working as Head of Digital & Strategic Alliances for an FMCG Brand called Timios (Firmroots Pvt Ltd) since Apr 2019 till Present Job Responsibilities: • Coordination with External Stakeholders like Category Buyers/Category Managers for signing of TOT’s, Timios Listing, product launches, monthly promotions, visibility campaigns, stock connectivity, stock availability & business review. • Coordination with Internal Stakeholders like SCM Team for stock availability &… Show more Currently working as Head of Digital & Strategic Alliances for an FMCG Brand called Timios (Firmroots Pvt Ltd) since Apr 2019 till Present Job Responsibilities: • Coordination with External Stakeholders like Category Buyers/Category Managers for signing of TOT’s, Timios Listing, product launches, monthly promotions, visibility campaigns, stock connectivity, stock availability & business review. • Coordination with Internal Stakeholders like SCM Team for stock availability & connectivity, Creative Designers for digital promotional banners & execution. • Increasing Brand Awareness & Acquiring Customers. • Improving the product content on each of the digital platforms. • Benchmarking with the competitor brands to understand new strategies & latest trends. • Studying the performance of the promotional campaigns on customer reach, CTR’s, conversions, household penetration, new to brand, repeat orders, sales growth. • Increasing Social Media Engagement, SEO Optimization & Lead Generation Show less Currently working as Head of Digital & Strategic Alliances for an FMCG Brand called Timios (Firmroots Pvt Ltd) since Apr 2019 till Present Job Responsibilities: • Coordination with External Stakeholders like Category Buyers/Category Managers for signing of TOT’s, Timios Listing, product launches, monthly promotions, visibility campaigns, stock connectivity, stock availability & business review. • Coordination with Internal Stakeholders like SCM Team for stock availability &… Show more Currently working as Head of Digital & Strategic Alliances for an FMCG Brand called Timios (Firmroots Pvt Ltd) since Apr 2019 till Present Job Responsibilities: • Coordination with External Stakeholders like Category Buyers/Category Managers for signing of TOT’s, Timios Listing, product launches, monthly promotions, visibility campaigns, stock connectivity, stock availability & business review. • Coordination with Internal Stakeholders like SCM Team for stock availability & connectivity, Creative Designers for digital promotional banners & execution. • Increasing Brand Awareness & Acquiring Customers. • Improving the product content on each of the digital platforms. • Benchmarking with the competitor brands to understand new strategies & latest trends. • Studying the performance of the promotional campaigns on customer reach, CTR’s, conversions, household penetration, new to brand, repeat orders, sales growth. • Increasing Social Media Engagement, SEO Optimization & Lead Generation Show less



Tiny Mart

• India
• Retail
• 1 - 100 Employee

• Head - Buying and Merchandising

  • Oct 2018 - Mar 2019

  Was heading Buying & Merchandising for Tinymart (a vertical of Neuu Labs Pvt Ltd) which is into placing of Vending Machines in Corporate Offices & Residential Complexes. Was responsible for Buying & Merchandising of Products which got sold through these Vending Machines. Following are my responsibilities: - 1. Signing TOT's & ensuring profitability 2. Improving the Sales Performance of each machine by optimizing the exposure of each of the brands 3. Ensuring 100% Tray… Show more Was heading Buying & Merchandising for Tinymart (a vertical of Neuu Labs Pvt Ltd) which is into placing of Vending Machines in Corporate Offices & Residential Complexes. Was responsible for Buying & Merchandising of Products which got sold through these Vending Machines. Following are my responsibilities: - 1. Signing TOT's & ensuring profitability 2. Improving the Sales Performance of each machine by optimizing the exposure of each of the brands 3. Ensuring 100% Tray Capacity on each of the machines 4. Coordinating with Operations Team for product refilling 5. Coordinating with DC Team for product availability 6. Coordinating with Tech Team for refill configuration 7. Coordinating with BD Team for new launch planning During my tenure have successfully signed 40 TOT's and have launched 23 Vending Machines across Corporate Offices. Show less Was heading Buying & Merchandising for Tinymart (a vertical of Neuu Labs Pvt Ltd) which is into placing of Vending Machines in Corporate Offices & Residential Complexes. Was responsible for Buying & Merchandising of Products which got sold through these Vending Machines. Following are my responsibilities: - 1. Signing TOT's & ensuring profitability 2. Improving the Sales Performance of each machine by optimizing the exposure of each of the brands 3. Ensuring 100% Tray… Show more Was heading Buying & Merchandising for Tinymart (a vertical of Neuu Labs Pvt Ltd) which is into placing of Vending Machines in Corporate Offices & Residential Complexes. Was responsible for Buying & Merchandising of Products which got sold through these Vending Machines. Following are my responsibilities: - 1. Signing TOT's & ensuring profitability 2. Improving the Sales Performance of each machine by optimizing the exposure of each of the brands 3. Ensuring 100% Tray Capacity on each of the machines 4. Coordinating with Operations Team for product refilling 5. Coordinating with DC Team for product availability 6. Coordinating with Tech Team for refill configuration 7. Coordinating with BD Team for new launch planning During my tenure have successfully signed 40 TOT's and have launched 23 Vending Machines across Corporate Offices. Show less



bigbasket.com

• India
• Internet Publishing
• 700 & Above Employee

• Deputy Manager B&M

  • Oct 2015 - Sep 2018

  Job Responsibilities: • Coordination with External Stakeholders like KAM’s & TMM’s for product launches & monthly promotional campaigns, SCM’s for stock connectivity and Commercial Team for Outstanding Review/Closure. • Closely working with Internal Stakeholders like Marketing & Analytics Team for Monthly Campaign Planning, Replenishment Team for stock connectivity across regions, Commercial Team and Content Team for Campaign Execution. • TOT negotiation for companies contributing… Show more Job Responsibilities: • Coordination with External Stakeholders like KAM’s & TMM’s for product launches & monthly promotional campaigns, SCM’s for stock connectivity and Commercial Team for Outstanding Review/Closure. • Closely working with Internal Stakeholders like Marketing & Analytics Team for Monthly Campaign Planning, Replenishment Team for stock connectivity across regions, Commercial Team and Content Team for Campaign Execution. • TOT negotiation for companies contributing 80% of the category turnover. • Joint Business Plan with Top brands. • Visibility Income generation (Contributes to 30% of the overall visibility income). • Increase member penetration for underpenetrated subcategories. • Maintaining healthy bottom line as well as top line. • 100% TOT execution across all cities. • Quarterly review and plans with brands, Range availability, Partnering with brands for product launches and monthly promotional campaigns. • Partnering with brands as an exclusive retail partner during launch. • Work on Product Content to improve customer experience. • Benchmark (Range & Price) with competition to understand latest trends and pricing strategy. • Work on stock liquidation for non-moving & near to expiry stocks. Key Achievements: • As Deputy Manager have contributed to margin growth of 2% by signing TOT’s for PAN India with 25 companies for Processed Foods. • Have acquired 1 lakh customers to the category in FY 2018. The top 5 subcategories have grown by 2% points in penetration during this period. • Top 5 categories have grown by about 45% in sales in FY 2018. • Have done exclusive launches for Pillsbury Tawa Pizza Base Mix (in June 2016), Kelloggs Choco Laddoos (in Dec 2016), Nestle Kitkat Truffle (in Sep 2017), ID Vada Batter (in Mar 2018). • Other activities done in FY 2018 include Kelloggs Chocos Fills Launch with BB Logo presence on TVC, Big Save Activity with Heinz Tomato Ketchup, ITC Children’s Day Activity, Diwali Campaign.

• Assistant Manager B&M

  • Apr 2013 - Sep 2015

  As Category Manager for Bangalore had contributed to margin growth of 5% by signing regional TOT’s.

• Merchandiser

  • Dec 2011 - Mar 2013

  Developed the initial product master for Bigbasket.com and handled 5000 sku’s in the initial years and was part of the founding team of Bigbasket.com



Innovative Retail Concepts Pvt Ltd

• Retail
• 300 - 400 Employee

• Project Manager

  • Aug 2011 - Nov 2011

  Joined Shopasulike.com (IRCPL) as Project Manager to set up their physical stores. This was also the time when SAUL was exploring new opportunities and by Dec 2011, Shopasulike.com was rebranded as Bigbasket.com Joined Shopasulike.com (IRCPL) as Project Manager to set up their physical stores. This was also the time when SAUL was exploring new opportunities and by Dec 2011, Shopasulike.com was rebranded as Bigbasket.com



Smart Retail Pvt Ltd

• Bangalore

• Store Manager

  • Jan 2010 - Jul 2011

  Worked with Smart Retail Pvt Ltd as Store Manager handling Store Operations for Anandnagar (RT Nagar) Store. Job Responsibilities: • Inventory Management, Vendor Management (For Direct Supply to Stores), Cash Management, Customer Service. • Responsible for targeted sales, customer service and handling • Visual Merchandising, promos and offers • Managing system related procedures like Indents, TO/TI Reconciliations, MIS Reports and Other Status Reports • Sales cash and… Show more Worked with Smart Retail Pvt Ltd as Store Manager handling Store Operations for Anandnagar (RT Nagar) Store. Job Responsibilities: • Inventory Management, Vendor Management (For Direct Supply to Stores), Cash Management, Customer Service. • Responsible for targeted sales, customer service and handling • Visual Merchandising, promos and offers • Managing system related procedures like Indents, TO/TI Reconciliations, MIS Reports and Other Status Reports • Sales cash and Petty Cash Management • Compliance to SOP • Evolve and document, procedures and performance indicators for store operations • Manage key stock related activities like Stock Receipt, D/E listing and returns, Customer Returns, PI verification and Monthly Stock Take • Competition tracking, mapping of products and prices, Business Development activities to enhance store sales • Responsible for Store Infrastructure Management, Employee Management and Development, Housekeeping of the store. • Ensuring healthy top line & bottom line of the store with month on month growth – Sales grew by 30% in a year and non-F&V Shrinkage reduced from 2% to 0.13%. Show less Worked with Smart Retail Pvt Ltd as Store Manager handling Store Operations for Anandnagar (RT Nagar) Store. Job Responsibilities: • Inventory Management, Vendor Management (For Direct Supply to Stores), Cash Management, Customer Service. • Responsible for targeted sales, customer service and handling • Visual Merchandising, promos and offers • Managing system related procedures like Indents, TO/TI Reconciliations, MIS Reports and Other Status Reports • Sales cash and… Show more Worked with Smart Retail Pvt Ltd as Store Manager handling Store Operations for Anandnagar (RT Nagar) Store. Job Responsibilities: • Inventory Management, Vendor Management (For Direct Supply to Stores), Cash Management, Customer Service. • Responsible for targeted sales, customer service and handling • Visual Merchandising, promos and offers • Managing system related procedures like Indents, TO/TI Reconciliations, MIS Reports and Other Status Reports • Sales cash and Petty Cash Management • Compliance to SOP • Evolve and document, procedures and performance indicators for store operations • Manage key stock related activities like Stock Receipt, D/E listing and returns, Customer Returns, PI verification and Monthly Stock Take • Competition tracking, mapping of products and prices, Business Development activities to enhance store sales • Responsible for Store Infrastructure Management, Employee Management and Development, Housekeeping of the store. • Ensuring healthy top line & bottom line of the store with month on month growth – Sales grew by 30% in a year and non-F&V Shrinkage reduced from 2% to 0.13%. Show less