Brand Marketing | Napa Portfolio

• Jun 2023 - Present

Wine Student and Consultant

• Mar 2022 - Present

Project manager, student

• Nov 2018 - Mar 2022

National Operations Specialist - Ricoh @ Amazon HQ

• Aug 2015 - Oct 2018

Founder & CEO

• Oct 2011 - Jan 2015

SRCB Marketing | Social Media | Branding is a San Francisco Bay Area based, consultancy specializing in marketing & social media with a focus on extra virgin olive oil and wine brands. We help our clients find their "groundswell" in the online world and use traditional and social media marketing to engage customers, increase brand awareness and support long-term business goals. Clients include - California Olive Oil Council Roberta Klugman - Klugman & Associates on Rockridge Market Hall, The Pasta Shop Berkeley and Purcell Murrary events. SF Bay IT Strictly Olive Oil on Daskara EVOO DAI funded project and COOC Education seminars Karen Yencich - Writer / examiner.com Show less

Project and Event Manager

• 2003 - Sep 2011

Clients included: Madison Sproul & Partners - Small Traditional and Interactive SF advertising agency Nixon Peabody LLP - Large national full service law firm Farella Braun + Martel LLP - Mid-size California multi practice law firm Sonoma Hill Winery - Private label Sonoma County division of Delicato Family Vineyards Autodesk, Inc. - Leading provider of Design software Foote, Cone & Belding - on Adobe, Autodesk and Novell, Leading Communication and consumer ad agency J. Walter Thompson West - on Kaiser and Nestle, Leading consumer brand agency Chalone Wine Group - Parent company of Premium CA Wines including Acacia, Chalone and Edna Valley Media Vision - Manufacturer of Consumer Sound Cards Show less

Leasing/Marketing Consultant

• 2006 - 2007

• Leased apartment homes to individuals and corporate housing for The Courtyards at 65th Street in Emeryville, CA • Focused on providing great customer service to retain residents, as well as attract new ones • Designed flyers and coordinated mailings to market our luxury, Emeryville apartments to businesses and individuals • Worked with the Emeryville Chamber of Commerce and local businesses to increase awareness of our community • Coordinated community outreach programs in the Emeryville area. Participated in Toys for Tots with the Emeryville Fire Department and organized a clothing and food drive for residents to donate items to the ECAP to help the less fortunate • Received 2006 People’s Choice Award for the Northwest division Show less

Brand/Marketing Manager

• 1999 - 2002

Previously employed by Broderbund, Mindscape and The Learning Company. Associate Brand Manager, Scooby-Doo 2000 –2002 Marketing Manager, Lifestyles Licensed Brands (Real Networks, Cosmopolitan, MAD, Princeton Review) 1999 –2000 Associate Marketing Manager, Real Networks 1999 • Designed and implemented marketing, sales and merchandising programs for 10 premiere brands of consumer software including Scooby-Doo, Real Jukebox, Real Player, Totally MAD, Princeton Review, Cosmopolitan and others • Introduced new products to the software media and participated in industry events • Managed all elements of packaging design including writing creative briefs and copy, overseeing internal and external design teams and obtaining licensor and legal approvals. • Managed partnerships and negotiated details for joint promotional opportunities between Mattel and Warner Bros., DC Comics, Real Networks and others • Achieved unprecedented press coverage including Rolling Stone, Children’s Software Review, Child Magazine, Los Angeles Times, Evening Magazine and several national radio programs Show less

Marketing Specialist

• 1997 - 1999

Marketing Specialist 1998-1999 Marketing Coordinator 1997 • Collaborated with SBT Strategic Partners (Oracle, Microsoft) and SBT VARs to implement marketing campaigns • Managed SBT User Group and Co-op programs • Worked closely with International Sales to develop programs for SBT VARs in Latin America, Canada and Australia • Created and maintained the SBT Channel Marketing web page • Coordinated collateral production for all Channel Marketing seminars and direct mail campaigns • Maintained Channel Marketing budget and provided weekly updates to Marketing Director • Participated and co-coordinated industry tradeshows, Comdex and SBT Launch Event Show less