Experience

Selector

• United States
• Online Media

• Principal Developer Evangelist

  • Aug 2023 - Present

  Santa Clara, California, United States As Principal Developer Evangelist, my mission is to facilitate communication, with an emphasis on serving as voice of the customer to internal teams. As a result, I end up interacting with many teams such as marketing, product, and sales to help offer solutions and products which meet the needs of customers. I also interact with industry leaders and analysts, often at events where you will find me giving presentations and demos.



SolarWinds

• United States
• Software Development
• 700 & Above Employee

• Senior Technical Advocate, Head Geek

  • Jun 2010 - Jul 2023

  • Head Geek: Technologist, industry analyst, and technical advocate, creating compelling content for blogs, webinars, videos, conferences, articles, whitepapers, and books. • Driver of Product Positioning: Position and create content that establishes SolarWinds as an industry leader for enterprise monitoring software, contributing to product development and identifying market opportunities. • Accelerator of Revenue Growth: Consistently increase YoY revenue for products like… Show more • Head Geek: Technologist, industry analyst, and technical advocate, creating compelling content for blogs, webinars, videos, conferences, articles, whitepapers, and books. • Driver of Product Positioning: Position and create content that establishes SolarWinds as an industry leader for enterprise monitoring software, contributing to product development and identifying market opportunities. • Accelerator of Revenue Growth: Consistently increase YoY revenue for products like Database Performance Analyzer, Virtualization Manager, and Server & Application Monitor. • Voice of Customer: Champion customer needs, differentiating SolarWinds products from competitors and guiding multiple products from concept to market success. • Trusted Industry Expert: Microsoft MVP and VMware vExpert, fostering valuable relationships leading to millions in revenue. • Information Security Leader: Pivoted into information security, leading at events like Black Hat and RSA, and played a key role in corporate communications after the SUNBURST attack. • Data Science Ambassador: Leveraged database and analytical skills to explore Machine Learning and Artificial Intelligence, promoting data science tools in SolarWinds products. • In-Demand Speaker: Sought-after speaker at major industry events, including Microsoft Ignite and VMworld. Show less



Apress

• United States
• Internet Publishing
• 1 - 100 Employee

• Author

  • Jun 2022 - Nov 2022

  Authored Pro SQL Server 2022 Wait Statistics: A Practical Guide to Analyzing Performance in SQL Server and Azure SQL Database, 3rd Edition (https://amzn.to/3Xzopi9). Updated third edition to include new features and function for Microsoft SQL Server 2022.



PASS

• Brazil
• IT Services and IT Consulting

• Immediate Past President

  • Jan 2016 - Dec 2017

  • Led Nominations Committee, ensuring impartiality, global representation, and increased member participation in annual PASS elections. • Mentored and advised current officers and directors, leveraging extensive experience as the longest-serving Board member. • Spearheaded development of event Code of Conduct and anti-harassment policies.

• President, PASS Board of Directors

  • Jan 2014 - Dec 2015

  Direct Reports: 14, including EVP, VP Marketing, Board of Directors, Executive Staff • Tripled annual revenues from ~$3 million to ~$10 million as President of the Professional Association for SQL Server. • Pioneered expansion into all areas of the Microsoft data platform, setting the stage for five years of sustained growth. • Empowered data professionals through networking, knowledge sharing, and peer-based learning with a focus on Microsoft technologies. • Secured… Show more Direct Reports: 14, including EVP, VP Marketing, Board of Directors, Executive Staff • Tripled annual revenues from ~$3 million to ~$10 million as President of the Professional Association for SQL Server. • Pioneered expansion into all areas of the Microsoft data platform, setting the stage for five years of sustained growth. • Empowered data professionals through networking, knowledge sharing, and peer-based learning with a focus on Microsoft technologies. • Secured funding for community-led programs by managing relationships with Microsoft.

• Vice-President, Marketing, PASS Board of Directors

  • Jan 2012 - Dec 2013

  • Boosted flagship event attendance from 1,500 to 6,000 attendees through strategic initiatives. • Successfully launched the Business Analytics Conference with 1,100 attendees, surpassing the target by over 20%.



ING Investment Management

• Investment Management
• 1 - 100 Employee

• Database Administration Manager

  • May 2001 - Jun 2010

  Hartford, Connecticut, United States Direct Reports: 7, including Database Administrator • Ensured 24/7 availability and reliability of 300+ database servers with 3,000+ databases. • Optimized performance and directed seamless database migrations, including virtualization. • Developed an efficient in-house SQL Server monitoring system using System Center Operations Manager agents. • Automated database backup and restoration processes for enhanced efficiency. • Led offshore team, ensuring smooth… Show more Direct Reports: 7, including Database Administrator • Ensured 24/7 availability and reliability of 300+ database servers with 3,000+ databases. • Optimized performance and directed seamless database migrations, including virtualization. • Developed an efficient in-house SQL Server monitoring system using System Center Operations Manager agents. • Automated database backup and restoration processes for enhanced efficiency. • Led offshore team, ensuring smooth business continuity operations overnight. • Executed database migrations and upgrades with minimal downtime. • Contributed to risk reduction in deployments through change control management. Show less

• Author

  • Jul 2009 - Jan 2010

  East Longmeadow, Massachusetts, United States I spent several months authoring the book, DBA Survivor. The book is meant to be a guide to anyone entering the field of database administration. It is a rough outline of the hard lessons learned in my career as a production DBA.



AllPoints

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Application Analyst

  • Jan 2000 - Apr 2001

  Norwood, Massachusetts, United States • Utilized PowerBuilder and Oracle to support main product, a warehouse management system. • Successfully deployed and maintained installations in multiple warehouses across the USA. • Developed code to optimize warehouse workers' productivity, reducing fulfillment time.



Logica

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Software Engineer

  • Jun 1998 - Jan 2000

  Lexington, Massachusetts, United States Software engineer working with PowerBuilder on top of Sybase. Clients were international, and the role required some travel. This role gave me the opportunity to refine customer-facing skills on top of technical skills (client-server technology, web pages, source control, and shipping code on a few dozen floppy disks).