Spyros Stampelos

Head of Paid Marketing at Hostelworld Group
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • English Full professional proficiency
  • French Limited working proficiency
  • Greek Native or bilingual proficiency

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Credentials

  • Arabic Language Certificate A2 Level
    -
  • English Language Certificate
    University of Cambridge
  • English Language Certificate
    University of Michigan
  • French Language Certificate DELF B2
    -
  • MS Office - Cambridge International Diploma
    University of Cambridge

Experience

  • Hostelworld Group
    • Ireland
    • Travel Arrangements
    • 200 - 300 Employee
    • Head of Paid Marketing
      • Jul 2021 - Present

      * Responsible for Performance Marketing strategy across all Paid channels * Owning all business goals for marketing channels involving CAC, CPI, ROAS, Profitability, CLV * Leading functional channel teams focused on execution and quarterly strategy completion * Setting up clear objectives and goals with business and personal development orientation for all team members * Deciding and controlling multi-million budget across customer acquisition channels * Main stakeholder of Marketing Analytics & Data Science teams focusing on attribution models & bidding algorithms' development as decision-maker * Leading tests and actions on highly challenging topics such as investment incrementality, cross-device effects, CLV measurement * Collaborating with multiple teams internally to ensure innovation, growth and result-driven improvements in the entire user journey from acquisition to conversion and long-term engagement Show less

  • trivago
    • Germany
    • Technology, Information and Internet
    • 500 - 600 Employee
    • Head of Search Performance, Bidding & Analytics
      • Jan 2017 - Jul 2021

      • Deciding on Paid Search strategy and contributing on Performance Marketing overall strategy• Leading critical business projects such as Conversion Optimization, Investment elasticity models, Inhouse bidding algorithms for performance optimization• High involvement on cross-functional strategic decisions such as CLV definition & Audiences re-targeting setup• Established portfolio bidding solutions achieving main business goals per market (Revenue growth, Profit Maximization and/or Competitiveness)• Leading a team of 3 data analysts & 3 Product Owners - Smart Bidding Solutions, Cross-Channel Audiences, DSA• Main stakeholder of data scientists & marketing algorithms' team• Quarterly budget planning & forecasting for all markets• Attribution models development and application• Incrementality measurement tests (A/B testing, time-based, geo tests) Show less

    • Head of Paid Search Europe
      • Jun 2016 - Jan 2017

      • Responsible for Paid Search strategy, planning & implementation in 15 CoreEurope Markets• Quarterly Budget allocation (50m+) & Forecasting for utmost returns• Bidding solutions & decisions for marketing portfolios to increase efficiency• User value incrementality projects in collaboration with Display & Paid Social• Leading a team of 5 account managers• Supervising innovative campaign management tactics for granular accountoptimization

    • Head of Paid Search DACH
      • Jul 2014 - Jun 2016

      • Paid Search Operational and Advertising Plan for DACH markets (DE, AT, CH)• Monthly Paid Search Budget & Revenue forecasting• Leading a team of 4 account managers

    • Paid Search Global - Support
      • Apr 2013 - Jun 2014

      • Global projects prioritization, planning & supervising till their completion• Data analysis for specific markets or in-market segments

    • Paid Search Greece - Account Manager
      • Sep 2012 - Mar 2013

      • Paid Search campaign management, expansion & optimization for GR Googleaccounts

  • TIF-HELEXPO
    • Greece
    • Events Services
    • 1 - 100 Employee
    • Internship
      • Mar 2012 - May 2012

      • Event Management • Database Management • Research for possible exhibitors • Event Management • Database Management • Research for possible exhibitors

Education

  • University of Macedonia
    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
    2007 - 2012

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