Sergey Prokofyev
Marketing Manager at iConText- Claim this Profile
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Bio
Experience
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iConText
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Russian Federation
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Manager
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Dec 2019 - Present
Performance ad agency with 200+ employees driving 20,000+ leads weekly to the Fortune 500 companies.- Managing team of 10: media buyers, CRO, project managers- Launched 100+ A/B tests Performance ad agency with 200+ employees driving 20,000+ leads weekly to the Fortune 500 companies.- Managing team of 10: media buyers, CRO, project managers- Launched 100+ A/B tests
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Amazon
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United States
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Software Development
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700 & Above Employee
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FBA Ecommerce Manager
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May 2016 - Dec 2019
- Helped to grow the business from scratch to $3.5mln a year- Was in charge of marketing: Amazon SEO, PPC and email marketing for customer acquisition, retention and customer service- Analysed consumer behaviour on Amazon to determine product opportunities- Analysed the economic and financial viability of investment projects- Was responsible for pricing, branding and marketing private label products- Managed the supply chain and logistics - Helped to grow the business from scratch to $3.5mln a year- Was in charge of marketing: Amazon SEO, PPC and email marketing for customer acquisition, retention and customer service- Analysed consumer behaviour on Amazon to determine product opportunities- Analysed the economic and financial viability of investment projects- Was responsible for pricing, branding and marketing private label products- Managed the supply chain and logistics
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OZON.ru
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Russian Federation
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Technology, Information and Internet
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700 & Above Employee
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Marketing Manager
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Nov 2013 - Apr 2016
- Worked with search, social and SEO teams to improve cost per lead and retention- Helped reduce cost per lead by 11%- Increase b2b landing page conversion rate by 17%- Managed team of designer and media buying freelancers - Worked with search, social and SEO teams to improve cost per lead and retention- Helped reduce cost per lead by 11%- Increase b2b landing page conversion rate by 17%- Managed team of designer and media buying freelancers
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Education
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Lomonosov Moscow State University (MSU)
Bachelor's degree, Mathematics and Statistics