Sergey Prokofyev

Marketing Manager at iConText
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow City, Russia, RU

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Experience

    • Russian Federation
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2019 - Present

      Performance ad agency with 200+ employees driving 20,000+ leads weekly to the Fortune 500 companies.- Managing team of 10: media buyers, CRO, project managers- Launched 100+ A/B tests Performance ad agency with 200+ employees driving 20,000+ leads weekly to the Fortune 500 companies.- Managing team of 10: media buyers, CRO, project managers- Launched 100+ A/B tests

    • United States
    • Software Development
    • 700 & Above Employee
    • FBA Ecommerce Manager
      • May 2016 - Dec 2019

      - Helped to grow the business from scratch to $3.5mln a year- Was in charge of marketing: Amazon SEO, PPC and email marketing for customer acquisition, retention and customer service- Analysed consumer behaviour on Amazon to determine product opportunities- Analysed the economic and financial viability of investment projects- Was responsible for pricing, branding and marketing private label products- Managed the supply chain and logistics - Helped to grow the business from scratch to $3.5mln a year- Was in charge of marketing: Amazon SEO, PPC and email marketing for customer acquisition, retention and customer service- Analysed consumer behaviour on Amazon to determine product opportunities- Analysed the economic and financial viability of investment projects- Was responsible for pricing, branding and marketing private label products- Managed the supply chain and logistics

    • Russian Federation
    • Technology, Information and Internet
    • 700 & Above Employee
    • Marketing Manager
      • Nov 2013 - Apr 2016

      - Worked with search, social and SEO teams to improve cost per lead and retention- Helped reduce cost per lead by 11%- Increase b2b landing page conversion rate by 17%- Managed team of designer and media buying freelancers - Worked with search, social and SEO teams to improve cost per lead and retention- Helped reduce cost per lead by 11%- Increase b2b landing page conversion rate by 17%- Managed team of designer and media buying freelancers

Education

  • Lomonosov Moscow State University (MSU)
    Bachelor's degree, Mathematics and Statistics
    2009 - 2013

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