Experience

SPATE

• Australia
• Business Consulting and Services

• Account Manager

  • Jun 2023 - Present

  Spate is your machine intelligence solution for finding the next big consumer trend. Spate is your machine intelligence solution for finding the next big consumer trend.



environmentenlist

• Online Audio and Video Media

• Founder

  • 2020 - Present

  environmentenlist is an ecosystem of media and strategic partnerships designed to change how we learn about and advocate for our planet. Join our community of listeners from 60+ countries worldwide! Listen to the podcast: anchor.fm/environmentenlist environmentenlist is an ecosystem of media and strategic partnerships designed to change how we learn about and advocate for our planet. Join our community of listeners from 60+ countries worldwide! Listen to the podcast: anchor.fm/environmentenlist



Self-employed

• Real Estate
• 1 - 100 Employee

• Creative Strategist

  • 2018 - Present

  Research, content, partnerships, and strategy for clients across technology, media, food, lifestyle, apparel, and social-impact verticals. Select Experience: RASA, MATE the Label, For Days, cocokind Research, content, partnerships, and strategy for clients across technology, media, food, lifestyle, apparel, and social-impact verticals. Select Experience: RASA, MATE the Label, For Days, cocokind



Blank Street

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Business Development | Marketing

  • 2022 - 2023

  Insights driven business development, retail marketing, and go-to-market strategies for 50+ U.S locations, 30+ new store openings, and two market entries. Insights driven business development, retail marketing, and go-to-market strategies for 50+ U.S locations, 30+ new store openings, and two market entries.



Material

• Technology, Information and Internet

• Senior Analyst, Qualitative Research | Brand Strategy

  • Jan 2021 - Nov 2021

  Select client experience: UberEats, Louis Vuitton, Facebook, CafeMedia, DICK's Sporting Goods, LEGO Select client experience: UberEats, Louis Vuitton, Facebook, CafeMedia, DICK's Sporting Goods, LEGO



MATE the Label

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sustainability Graduate Intern

  • Jun 2021 - Aug 2021

  Graduate summer internship while completing M.S Strategic Design and Management at Parsons School of Design Graduate summer internship while completing M.S Strategic Design and Management at Parsons School of Design



Pfizer

• Events Services
• 1 - 100 Employee

• Strategic Design Consultant

  • Jan 2021 - May 2021

  Applied strategic design and mixed method research frameworks to analyze organizational structure and patient centricity at Pfizer, using insights to develop and test a prototype program. Applied strategic design and mixed method research frameworks to analyze organizational structure and patient centricity at Pfizer, using insights to develop and test a prototype program.



RASA

• United States
• Restaurants

• Marketing Manager

  • 2019 - 2020

  Shaped RASA’s brand through ongoing UX research, events, grassroots promotions, sustainability strategy, and celebrity/brand partnerships. Produced social media & email content, website revamp, promotional materials, and signage through creative direction, copywriting, and UX design Led strategy for all marketing initiatives & hired 25+ staff for RASA's expansion Drove growth on Instagram: follower count increased by 20%, engagement rate by 21%, and impressions by 59%. Shaped RASA’s brand through ongoing UX research, events, grassroots promotions, sustainability strategy, and celebrity/brand partnerships. Produced social media & email content, website revamp, promotional materials, and signage through creative direction, copywriting, and UX design Led strategy for all marketing initiatives & hired 25+ staff for RASA's expansion Drove growth on Instagram: follower count increased by 20%, engagement rate by 21%, and impressions by 59%.



World Wildlife Fund

• United States
• Non-profit Organizations
• 700 & Above Employee

• Entertainment Relations (Strategic Communications)

  • Jan 2019 - May 2019

  Researched, produced leads, wrote newsletters, and performed outreach for all celebrity and influencer partnerships. Assisted with ongoing PR efforts for the award winning Netflix docu-series, Our Planet.

• Online Marketing

  • Sep 2018 - Dec 2018

  Analyzed 6,000+ survey responses, utilized insights to write copy, design email graphics & layouts using Adobe Suite & HTML, and ultimately developed a new welcome series, donor experience strategy, and newsletter content.



LinkedIn

• IT Services and IT Consulting
• 1 - 100 Employee

• Campus Editor

  • Dec 2015 - May 2019

  One of 23 original U.S editors chosen to curate and create innovative content for LinkedIn’s publishing platform, The Pulse Garnered 250,000+ views on Linkedin by identifying great writers on campus, pitching post ideas, and editing the content of peers. One of 23 original U.S editors chosen to curate and create innovative content for LinkedIn’s publishing platform, The Pulse Garnered 250,000+ views on Linkedin by identifying great writers on campus, pitching post ideas, and editing the content of peers.



WayUp

• France
• Software Development
• 1 - 100 Employee

• Growth + Retention Marketing Intern

  • May 2018 - Aug 2018

  Developed workflows and activated selected segments of WayUp’s 4.5+ million users through email marketing campaigns. Planned and search engine optimized content for weekly newsletters targeted at current college students and recent graduates. Key Highlights: Built an internal database of 420 audited WayUp news articles to contribute to increased newsletter efficiency, drove over 7,000 job applications and activated 863 WayUp accounts through emails Developed workflows and activated selected segments of WayUp’s 4.5+ million users through email marketing campaigns. Planned and search engine optimized content for weekly newsletters targeted at current college students and recent graduates. Key Highlights: Built an internal database of 420 audited WayUp news articles to contribute to increased newsletter efficiency, drove over 7,000 job applications and activated 863 WayUp accounts through emails



CAVA

• United States
• Retail Apparel and Fashion

• Brand + Innovation Intern

  • Jan 2018 - May 2018

  Cultivated brand expansion through secondary research, copywriting, brand audits, and integrated marketing strategy. Worked with CAVA's Creative Director to analyze current market trends and develop social media content. Cultivated brand expansion through secondary research, copywriting, brand audits, and integrated marketing strategy. Worked with CAVA's Creative Director to analyze current market trends and develop social media content.



BD

• United States
• Architecture and Planning

• Consultant

  • Jan 2018 - May 2018

  Created an virtual reality integration & implementation plan to innovate the medical device training process. Deliverables: UX recommendations, training module prototype, program implementation roadmap, user research Created an virtual reality integration & implementation plan to innovate the medical device training process. Deliverables: UX recommendations, training module prototype, program implementation roadmap, user research



Story & Verse

• Non-profit Organizations
• 1 - 100 Employee

• Brand Strategy Intern

  • May 2017 - Aug 2017

  Composed detailed industry analyses of 80+ brands, guided consumer interviews, forecasted trends, and identified opportunities for innovation to facilitate the growth of Fortune 500 companies. Fully embedded team member on a project with a major media company that involved conducting consumer and cultural research as well as expert interviews, resulting in a presentation of insights and strategic recommendations about the future of beauty for Gen-Z. Select client experience: Viacom, Gruppo Campari, Danone, Nike Show less



Forté Foundation

• United States
• Non-profit Organization Management
• 100 - 200 Employee

• Contributing Writer

  • Sep 2016 - May 2017

  Represented leadership network of 65,000 women business leaders across the globe. Pitched articles and wrote regularly for blog specific to women, business, and college success. Represented leadership network of 65,000 women business leaders across the globe. Pitched articles and wrote regularly for blog specific to women, business, and college success.



Symmetrix Business Services LLC.

• Data Entry Clerk

  • Jun 2013 - Aug 2013

  Managed accounts for local accounting firm. Reconciled, filed, and organized bank statements. Managed accounts for local accounting firm. Reconciled, filed, and organized bank statements.