Spivak Alexandr

Franchising director at 2 Берега
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Contact Information
Location
Leningrad, Russia, RU
Languages
  • Русский Native or bilingual proficiency
  • Румынский Professional working proficiency
  • Английский Professional working proficiency

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Experience

    • Restaurants
    • 1 - 100 Employee
    • Franchising director
      • Dec 2017 - Present

      • Development and implementation of a strategy of a new direction - franchising.• Formation of a franchise package - formalization of business processes, development of documentation for franchisees, including manuals, guides, brand-book, business plan, instructions, etc.• Promotion of the franchise: organization of advertising campaigns, search of business partners; conducting negotiations with potential buyers; coordination of the terms of cooperation and agreements with partners.• Support for the sale of the franchise, support for partners at the opening.• Supporting the activities of the franchise, operational support, monitoring compliance with standards.• Monitoring of the competitive situation, analysis of franchise offers.• Business planning, budgeting, reporting and control by direction.• Forming a department team.Results of work: for 7 months the franchising program in the company with "0" was launched, 17 partners in 7 cities of Russia were opened. Show less

    • COO
      • Aug 2017 - Dec 2017

      Launch of the delivery service in the new region Romania, Bucharest (business trip).• Development, coordination and implementation of the sales development strategy in the region.• Analysis and research of the market (monitoring of distributors, local playesrs, competitors, etc.).• Formation of the team: recruitment.• Development of organizational structure and key performance indicators of employees.• Organization and conduct of marketing, commercial events and actions for the successful launch of the sturt-up.• Budget management, pricing.• Search and start-up of production workshops: negotiations with landlords, conclusion of lease agreements.• Supervision of technical issues of launch (construction, IT part).Results of work:- the time of opening a new production was reduced to 1 month (earlier 3 months),- the number of orders increased by 6% due to the development of unique marketing offers,- Standards of work with the personnel are introduced: hiring, motivation, efficiency evaluation; formed the organizational structure of the company. Show less

    • Territorial Director
      • Nov 2016 - Aug 2017

      • Operational management of production (10 production). Provision of uninterrupted operation in 24/7 (Production + Logistics).• Planning and control of the implementation of planned KPI (labor cost, productivity, average delivery time, etc.).• Optimization of production costs, development of activities aimed at increasing efficiency.• Organisation of procurement of raw materials / semi-finished products, etc. for production, interaction with suppliers.• Providing daily operational control of the quality of products.• Monitoring of technical condition and timely maintenance of production equipment• Personnel management (total number of more than 200 people): selection, training, motivation, efficiency analysis.• Opening of new productions (full cycle from construction to start-up). Show less

    • South Africa
    • New Business Director
      • Jan 2014 - Oct 2016

      • Development of the existing customer base and attraction of new customers (including participation in exhibitions and tenders) in order to ensure the achievement of the sales plan. • Establishment of effective and long-term relations with clients: conducting negotiations, presentations, personal meetings, consulting clients on agency services, settlement of disputed situations. • Development of a promotion strategy, preparation and execution of commercial offers. • Project management: development, work planning, team selection, implementation, quality control and timing. Organisation and coordination of work with contractors. Control of payments and projects document (contracts, additions, acts, etc.). • Personnel management department account: selection, motivation, training, performance analysis. • Work with internal departments: setting tasks, monitoring the timing and quality of work, developing business processes for effective interaction. Results of work: a product for existing customers was developed which allowed to increase revenue by 7% in 3 months. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Nov 2007 - Dec 2014

      • Development and implementation of the department development strategy, sales planning. • Development of the current client base. • Attracting new key customers, establishing long-term relationships with them. • Preparation of commercial proposals (presentations) for solving client problems: discussion of problems and tasks, development and protection of the project, pricing. • Project management: planning, selection and motivation of the team, implementation, monitoring of the timing and quality of work, control of the financial flow of documents for the project. • Analysis of the effectiveness of the unit. Clients i work with are: • Henkel (Persil,Silan,Pur,Perwoll, Ceresit) • Beiersdorf NIVEA • Raiffeisen Bank • Societe Generale /Mobiasbanca (CB) • Remington • KRKA • Imperial tobacco (Davidoff) • Philip Morris (Parliament,Marlboro и т.д) • KRAFT (Barni, Tuc) • Teliasonera\ Moldcell - (mobile operator) • Starnet- (интернет провайдер) • Orhei -Vit -(baby fod), juce Vita • Moldindconbank- (CB) Show less

    • CEO
      • Jan 2010 - Nov 2013
    • Administrator
      • Jan 2008 - Dec 2010

Education

  • Academy of Economic Studies of Moldova
    Bachelor's degree, Banking and finance
    2000 - 2005

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