Spice Walker

Strategy Director at draftLine (Bud Light / Michelob ULTRA) at draftLine USA
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Contact Information
Location
US
Languages
  • English -

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Bio

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategy Director at draftLine (Bud Light / Michelob ULTRA)
      • Feb 2022 - Present

    • Senior Strategist
      • Jun 2020 - Feb 2022

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Strategist
      • Aug 2019 - Jun 2020
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategist
      • Jun 2015 - Aug 2019

      Clients: Cadillac, Coke, Capital One, Garnier Fructis, Estee Lauder, Café de Colombia - Develop brand strategies for integrated marketing campaigns - Research cultural categories (qualitative and quantitative), and audience trends to identify white space for businesses - Synthesize data and findings into creative briefs for clients and internal teams - Manage ongoing relations and present work to clients regularly - Create multi-channel social strategy, content plans, and thought leadership pieces

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Co-Director
      • May 2014 - Jun 2015

      I encourage students to produce work that matters. While leading a 40-student agency, I maintain client relations, oversee budgets, and approve all creative work. I encourage students to produce work that matters. While leading a 40-student agency, I maintain client relations, oversee budgets, and approve all creative work.

    • Project Manager
      • May 2014 - Jun 2015

      It’s my job to make everyone happy. I collaborate with a great pool of talent to produce video, design, and digital work for local businesses. As the liaison between clients and creatives, I ensure that all projects get from start to finish. It’s my job to make everyone happy. I collaborate with a great pool of talent to produce video, design, and digital work for local businesses. As the liaison between clients and creatives, I ensure that all projects get from start to finish.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Communications Assistant
      • Oct 2011 - Jun 2015

      It’s not every day that you get to network with renowned musicians. I create marketing materials for a Grammy-winning music festival. During our 2012 season, I helped increase merchandise sales by nearly $3,000. It’s not every day that you get to network with renowned musicians. I create marketing materials for a Grammy-winning music festival. During our 2012 season, I helped increase merchandise sales by nearly $3,000.

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Crew Member
      • Jul 2010 - Aug 2010

      Not many people can say they got paid to hike all day. During the summer of 2012, I sported my hard hat and combat boots while building trails and cutting back invasive species around Oregon. Not many people can say they got paid to hike all day. During the summer of 2012, I sported my hard hat and combat boots while building trails and cutting back invasive species around Oregon.

Education

  • University of Oregon
    Bachelor of Arts (BA), Advertising
    2011 - 2015
  • University of Oregon

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