Sphiwe Masuku
Marketing Manager at Fundi SA- Claim this Profile
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Bio
Experience
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Fundi SA
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South Africa
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Financial Services
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100 - 200 Employee
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Marketing Manager
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Apr 2023 - Present
As a marketing manager, my role involves overseeing all marketing activities within the company or organization. This encompasses developing marketing strategies, implementing campaigns, and analyzing the effectiveness of marketing efforts. Other specific responsibilities include conducting market research to understand the needs and preferences of target customers, developing marketing plans and budgets to meet business objectives, identifying new marketing opportunities and channels, managing advertising and promotional campaigns, and analyzing sales data to measure the effectiveness of marketing efforts.In addition, I collaborate with other departments, such as sales and product development, to ensure alignment on marketing objectives and strategies. It is my responsibility to manage and lead a team of marketing professionals to execute marketing plans and achieve business goals. Reporting on the business progress by developing and submitting departmental reports is also a part of my role.As a brand manager, I am responsible for overseeing the development, management, and promotion of the company's brand. My aim is to ensure that the company's brand message is consistent across all marketing channels and resonates with the target audience. This involves developing and implementing brand strategies that align with business objectives, conducting market research to understand consumer needs and preferences, creating brand guidelines and ensuring that they are adhered to by all departments and stakeholders, managing the brand's reputation and ensuring that it is protected and enhanced, and developing and executing brand campaigns across various channels, such as social media, email, and advertising.Ultimately, my role as a marketing manager is to drive business growth and revenue through effective marketing strategies and campaigns, as well as building a strong and recognizable brand that resonates with consumers and helps to drive business growth and revenue. Show less
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Marketing and Campaign Specialist
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Apr 2018 - Present
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Senior Marketing Specialist
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Oct 2021 - Apr 2023
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Marketing Intern
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Jan 2017 - Mar 2018
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Glimpse Consulting Pty Ltd
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Letlhabile, Brits
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Owner
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Dec 2017 - Present
Hair Salon Johannesburg, Hair Salon Johannesburg,
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University of Johannesburg
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South Africa
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Higher Education
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700 & Above Employee
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Student Assistant
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Jun 2014 - Dec 2014
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Education
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University of Cape Town
Digital Marketing, Digital Communication and Media/Multimedia -
Vega School
Digital Brand Strategy, Marketing -
University of South Africa/Universiteit van Suid-Afrika
Honours Degree, Integrated Organisational Communication -
University of Johannesburg
BA Marketing Communication, Strategic Marketing Communications -
Tshepagalang Secondary School
Matric, matric -
Vega School
Digital Brand Strategy, Digital Communication and Media/Multimedia