Experience

The Johnson Group

• Advertising Services
• 1 - 100 Employee

• Vice President, Executive Director of Strategy and Analytics

  • Sep 2015 - Present

  Developing advertising strategies using data, analytics and a creative approach to media. From johngroup.com -- Spenser leads the agency’s development of customized analytics dashboards, predictive modeling, media modeling and proprietary attribution modeling that will open up new possibilities for your brand’s success. He also leads the automation of analytics and modeling, so your team and ours have immediate access to the data needed to drive effective strategy. You’ll find Spenser’s energy around data and strategy to be an added bonus. Industry experience in restaurants, retail, CPG, healthcare, tech, lead generation, transportation, tourism, and brand launch, Show less


The University of Tennessee at Chattanooga
• United States
• Higher Education
• 700 & Above Employee
• Digital Marketing Adjunct Professor

  • Dec 2018 - Present


The Krystal Company

• • Nov 2014 - Oct 2015

  Responsible for strategic influence on marketing calendar and promotions using POS data and consumer researchReports directly to CMOResponsibilities Include: Storytelling New menu testing, development and executionPromotional forecasting and analyticsPricing and COGS managementPPNOC product and promotional testingNew product research (BRS)Most Significant Win: Lead team in development, testing, and launch of new menu and POS that generatedImproved COGS, Speed, Consumer Survey ScoresNeutral or Better Transactions and Check Show less

• • Dec 2013 - Nov 2014

  Responsible for Development of Marketing and Promotional CalendarReported directly to CMOResponsibilities Included:Strategic Promotional DevelopmentLead Ideation through Implementation of Product and Promotional LaunchesIdea--​> Research--​>Business Case--​>Test--​>Test--​>LaunchManaged Multiple Cross Functional Teams to Ensure Successful LaunchesFull Menuboard Development and RefreshMost Significant Win: Full concept, test, execution of price pointed promotion that improved trans, check and COGS (executed as headline promotion for majority of 2014 & 2015) Show less

• • Nov 2012 - Dec 2013

  Provided fact based strategic insight and direction to all marketing activities in a $400M restaurant chain Reported directly to CMOStrategic Product PricingProduct ForecastingProduct and Promotional Recommendations and DevelopmentDeveloped Success Criteria for PromotionsImplemented New Tool for Basket Analysis Measurement

• • May 2010 - Nov 2012

  Key Responsibilities:Marketing AnalyticsPromotional Forecasting and TrackingPricing Strategies and CommunicationsCore Product MonitoringLTO/Promotion Product TrackingCompetitive MonitoringProduct Dashboard DevelopmentSecondary Responsibilities:New Product DevelopmentProduct Promotion/POP Monitor Consumer TrendsMonitor Restaurant/Food Trends