Spencer MacPherson
Chief Executive Officer at Point3D Commercial Imaging- Claim this Profile
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English -
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French Professional working proficiency
Topline Score
Bio
Nicolas de Lottinville
Having worked alongside Spencer, I am very confident in recommending his services. Spencer went above and beyond to foster a great relationship with me as a client, and also took great interest in understanding the product we were marketing. Spencer's knowledge and passion for the 3D imaging space are unparalleled. He helped us achieve stellar virtual tours for our online catalog, along with providing top quality content. Spencer will always have a smile on his face and is very flexible even when I needed to reschedule last minute. He is hardworking, organized, and professional, I can't recommend his services enough.
Nicolas de Lottinville
Having worked alongside Spencer, I am very confident in recommending his services. Spencer went above and beyond to foster a great relationship with me as a client, and also took great interest in understanding the product we were marketing. Spencer's knowledge and passion for the 3D imaging space are unparalleled. He helped us achieve stellar virtual tours for our online catalog, along with providing top quality content. Spencer will always have a smile on his face and is very flexible even when I needed to reschedule last minute. He is hardworking, organized, and professional, I can't recommend his services enough.
Nicolas de Lottinville
Having worked alongside Spencer, I am very confident in recommending his services. Spencer went above and beyond to foster a great relationship with me as a client, and also took great interest in understanding the product we were marketing. Spencer's knowledge and passion for the 3D imaging space are unparalleled. He helped us achieve stellar virtual tours for our online catalog, along with providing top quality content. Spencer will always have a smile on his face and is very flexible even when I needed to reschedule last minute. He is hardworking, organized, and professional, I can't recommend his services enough.
Nicolas de Lottinville
Having worked alongside Spencer, I am very confident in recommending his services. Spencer went above and beyond to foster a great relationship with me as a client, and also took great interest in understanding the product we were marketing. Spencer's knowledge and passion for the 3D imaging space are unparalleled. He helped us achieve stellar virtual tours for our online catalog, along with providing top quality content. Spencer will always have a smile on his face and is very flexible even when I needed to reschedule last minute. He is hardworking, organized, and professional, I can't recommend his services enough.
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Credentials
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Corporate Member
Eastern Ontario Landlord OrganizationJan, 2021- Sep, 2024 -
Corporate Member
CanBIMDec, 2019- Sep, 2024 -
Corporate Member
Greater Ottawa Home Builders' Association (GOHBA)Dec, 2019- Sep, 2024 -
Corporate Member
Ottawa Board of TradeAug, 2018- Sep, 2024 -
Corporate Member
Canadian Museums Association | Association des musées canadiensAug, 2018- Sep, 2024
Experience
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Point3D Commercial Imaging
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Canada
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Photography
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1 - 100 Employee
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Chief Executive Officer
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Oct 2017 - Present
Providing dimensionally-accurate digital assets of real spaces for marketing, business development, and construction purposes across North America. Providing dimensionally-accurate digital assets of real spaces for marketing, business development, and construction purposes across North America.
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Brand Ambassador
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Apr 2014 - Present
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Goldwing Autocare
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Canada
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Brand Manager
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Oct 2017 - Jan 2019
• Worked in-house and with vendors to execute integrated marketing communications plans.• Developed and monitored marketing campaigns.• Managed content, event, and social media projects.• Determined and accommodated brand needs.• Researched and monitored industry trends. • 1.1TB of rich digital assets created.• B2B sales and business development projects.• Worked closely with car club organizations and dealer groups in the Ottawa area.
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Assistant Brand Manager
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Apr 2015 - Oct 2017
• Designed and executed three performance-driven IMC plans.• Developed and consistently-delivered >1000 rich media assets.• Planning and management of B2B and B2C brand activations.• Personally delivered >$5mm in revenue-generating assets.• Increased revenue by 84% over term while lowering COGS and maintaining marketing budgets.
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Spencer MacPherson
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Canada
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Advertising Services
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Owner
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Apr 2013 - Oct 2017
• Self-managed marketing communication services for small businesses in Ottawa. • Self-managed marketing communication services for small businesses in Ottawa.
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Producer
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Jan 2014 - Apr 2014
• Worked with colleagues to develop art and copy for G2C and B2B campaigns. • Developed integrated media strategies and tactics to target nation-wide audiences. • Crafted social content in various formats for a variety of clients. • Initiated key influencer programs and grew on-going working relationships. • Grew online presence and social media following of clients. • Worked with colleagues to develop art and copy for G2C and B2B campaigns. • Developed integrated media strategies and tactics to target nation-wide audiences. • Crafted social content in various formats for a variety of clients. • Initiated key influencer programs and grew on-going working relationships. • Grew online presence and social media following of clients.
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Lokus Clothing Company
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China
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Software Development
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Marketing Director
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Nov 2013 - Apr 2014
• Developed and executed integrated marketing communication plans across existing and new channels. • Aided in business development, increasing wholesale sales volume by a 10x multiple. • Organized and coordinated public relations events in the Ottawa area. • Grew online presence and scaled existing social media following by 600%. • Developed and executed integrated marketing communication plans across existing and new channels. • Aided in business development, increasing wholesale sales volume by a 10x multiple. • Organized and coordinated public relations events in the Ottawa area. • Grew online presence and scaled existing social media following by 600%.
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Art Director
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Sep 2012 - Apr 2013
• Directed development and execution of multimedia integrated marketing campaigns. • Developed creative briefs that convey a clients' marketing purposes and drives creative thinking. • Worked independently and as part of a team. • Interacted one-on-one with clients to provide communications and business solutions. • Directed development and execution of multimedia integrated marketing campaigns. • Developed creative briefs that convey a clients' marketing purposes and drives creative thinking. • Worked independently and as part of a team. • Interacted one-on-one with clients to provide communications and business solutions.
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Education
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Algonquin College of Applied Arts and Technology
Advertising and Marketing Communications Management, Advertising and Marketing