Spencer Weinkle

SVP, Brand Partnerships at Music Audience Exchange - MAX
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Laura Koenes

Spencer is passionate, driven and results-oriented. He comes to the table with fantastic communication, energy and enthusiasm which all go a very long way in my book. He is easy to work with, personable and professional. I have very much enjoyed working with Spencer and hope that another opportunity comes up to work together again in the future!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SVP, Brand Partnerships
      • Jun 2018 - Present

      Music Audience Exchange (MAX) combines the most advanced data tech platform ever dedicated to music to create custom promotions for brands. We create music collaborations with artists to increase your local & cultural relevancy in every imaginable campaign across video, audio, social and events. - Responsible for driving new business at high-growth technology startup. - Oversee Sponsorship Verticle as well as other key growth intiatives. - Create and Strengthen relationships CMO’s/heads of marketing as the key point of contact across national brands in sectors - Nurture relationships with key decision makers across all major media agencies Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Partnership Marketing and Sponsorships
      • Apr 2016 - Jun 2018

      - Responsible for creating new revenue streams - Lead for all local WrestleMania partnerships - Enhanced partnerships across key growth verticles - Lead influencer marketing strategy across our partners - Responsible for creating new revenue streams - Lead for all local WrestleMania partnerships - Enhanced partnerships across key growth verticles - Lead influencer marketing strategy across our partners

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President, Strategic Partnerships - Marketing & Sales
      • Sep 2010 - Apr 2016

      The Altitude Group is an internal strategic sales and marketing group within CBS, whose goal is to generate metric-oriented, ROI growth for its partners. The Group creates multi-market, fully integrated marketing solutions utilizing one or more of the CBS assets. The Altitude Group inspires decision makers at both clients and agencies with well-developed, integrated marketing solutions and content ideas. The Altitude Group solutions are bold, break-through, original and innovative in order to ignite passion between clients/agency brands and CBS. - Responsible for creating custom content solutions across the CBS platforms (Digital, Radio, Television, Online, Events, Mobile) tailored to the needs of brands & agencies. - Managing strategy, creative, and execution teams throughout the strategic sales process. - Prospecting new opportunities and business for the CBS platforms. - Utilize relationships with Yahoo Radio, AOL Radio, CBS Sports, CBS integrations, CBS Interactive, talent, and third parties tailored to the needs of our clients. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • National Business Development
      • Mar 2008 - Sep 2010

      - Successfully managed the NBC owned stations, marketing, traffic departments, production companies, legal division, finance, research, internet, mobile, syndication, live events, and the out-of-home properties throughout numerous multi-platform campaigns. - Coordinated internal & external teams for over 150 accounts, as a critical point of contact for both clients & agencies, as a result developed an understanding client’s and agency’s motivations from the outset and delivering on those expectations. - Created & developed sales proposals and project timelines ensuring all critical deliverables are on schedule and executed, leading to over $30 Million of revenue for NBC Local Media. - Responsible for Consistently prospected new sales opportunities for growth. - Business Development Captain for NBC's Online, Mobile, and Out of Home Platforms, responsible for training and updating National BD in all respective fields. Show less

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Operations and Production
      • Jul 2007 - Mar 2008

      - Oversaw and coordinated production schedules, studio schedules, floor plans, financing, new hires, logistics, camera equipment, focus groups, surveys, and legal contracts for all bureaus.- Managed training operations for entire networks for over 200 staff members.- Coordinated and participated in strategic meetings and editorial decisions with senior management.- Established relationship with affiliates, owned stations and Fox News.- Oversaw critical milestones in integration, construction, acquisitions, and connectivity.- Participated in editorial decisions, editing, and production for prime time programming.- Created new sales initiatives & opportunities for Fox News.com/Fox Business.com. Show less

    • Associate Producer
      • Oct 2004 - Jun 2007

      - Produced news packages & live events for national broadcast.- Assisted Miami bureau chief, producers, and editors.

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Station Manager & Executive Board Member
      • Jun 2006 - Jun 2007

      - Involved in day to day channel operations Led staff of over 250 members. - Arranged and executed budgets, promotional events, board meetings, and competitive strategies. - Oversaw production of all television programs. - Created and Nationally Syndicated program in over 100 markets ("Off the Wire" - Created the first Online Interactive Debate Program ("We the Students") - Involved in day to day channel operations Led staff of over 250 members. - Arranged and executed budgets, promotional events, board meetings, and competitive strategies. - Oversaw production of all television programs. - Created and Nationally Syndicated program in over 100 markets ("Off the Wire" - Created the first Online Interactive Debate Program ("We the Students")

Education

  • University of Miami
    Double Major & Double Minor, Bachelor of Science, Double Major in Media Management and Economics with Minors in Marketing and English
  • City University of New York-Baruch College - Zicklin School of Business
    Master of Business Administration (M.B.A.), Marketing

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