Experience

BENETEAU America
• United States
• Maritime Transportation
• 1 - 100 Employee
• Outboard Sales Manager

  • Mar 2021 - Present


Bisk

• United States
• E-learning
• 300 - 400 Employee

• Director, Client Engagement

  • Jan 2013 - Mar 2021

  • Development and execution of brand strategy for online graduate and undergraduate degrees in order to meet annual enrollment and performance goals • Plan and execute integrated marketing campaigns that increase lead generation, new student acquisition and retention • Lead cross-functional teams in all aspects of supporting the online education business, from marketing and enrollment to accounting and operations • High level management and support of 75 enrollment representatives… Show more • Development and execution of brand strategy for online graduate and undergraduate degrees in order to meet annual enrollment and performance goals • Plan and execute integrated marketing campaigns that increase lead generation, new student acquisition and retention • Lead cross-functional teams in all aspects of supporting the online education business, from marketing and enrollment to accounting and operations • High level management and support of 75 enrollment representatives, ensuring efficient lead delivery and adherence to developed contact strategies • Explore, identify and cultivate business development efforts as well as discover new program and product opportunities with existing clients • Oversee contract renewal strategy for existing clients • Collaborate with internal teams to create and improve reporting capabilities for internal and external customers • Facilitate and craft strategic client communications/presentations, articulates value propositions and strategic initiatives • Consistent delivery of qualified prospects via an internet media budget of $5.1M • Revenue generation from new and re-enrollment students in excess of $40M Show less • Development and execution of brand strategy for online graduate and undergraduate degrees in order to meet annual enrollment and performance goals • Plan and execute integrated marketing campaigns that increase lead generation, new student acquisition and retention • Lead cross-functional teams in all aspects of supporting the online education business, from marketing and enrollment to accounting and operations • High level management and support of 75 enrollment representatives… Show more • Development and execution of brand strategy for online graduate and undergraduate degrees in order to meet annual enrollment and performance goals • Plan and execute integrated marketing campaigns that increase lead generation, new student acquisition and retention • Lead cross-functional teams in all aspects of supporting the online education business, from marketing and enrollment to accounting and operations • High level management and support of 75 enrollment representatives, ensuring efficient lead delivery and adherence to developed contact strategies • Explore, identify and cultivate business development efforts as well as discover new program and product opportunities with existing clients • Oversee contract renewal strategy for existing clients • Collaborate with internal teams to create and improve reporting capabilities for internal and external customers • Facilitate and craft strategic client communications/presentations, articulates value propositions and strategic initiatives • Consistent delivery of qualified prospects via an internet media budget of $5.1M • Revenue generation from new and re-enrollment students in excess of $40M Show less



The AVALA Marketing Group

• United States
• Research

• Account Executive

  • Jan 2007 - Jul 2012

  30 person national advertising and marketing agency, generating $10M in revenue in 2011 Responsibilities: * Managed Boston Whaler’s external programs, which included promotions, owners club, customer research, loyalty programs, owner events, interactive strategy and product development research * Coordinated display ad strategy, including designing consultation of ads, selection of proper placements and maintenance of budgets * Managed interactive and social marketing… Show more 30 person national advertising and marketing agency, generating $10M in revenue in 2011 Responsibilities: * Managed Boston Whaler’s external programs, which included promotions, owners club, customer research, loyalty programs, owner events, interactive strategy and product development research * Coordinated display ad strategy, including designing consultation of ads, selection of proper placements and maintenance of budgets * Managed interactive and social marketing communications for several key clients, which totaled over $750,000 in expenditure * Developed and maintained several “Knowledge to Choose” product comparison programs used to train client sales teams * Executed several successful regional strategies for MarineMax designed to boost awareness and drive sales among highly affluent and influential yacht ownership prospects * On-going execution of sponsorship negotiation and management for marine owner loyalty groups Accomplishments: * Created Boston Whaler’s international event FishTopia and the Boston Whaler Owners Club program * Developed, implemented and managed the marine industries largest and most comprehensive product comparison program – Knowledge to Choose * Gained an advanced understanding of interactive theory and execution, including developing display ad campaigns and execution of interactive communications, including retargeting and behavioral technology * Participated in several industry panels and advertising forums on the subjects of retargeting and behavioral technologies Show less 30 person national advertising and marketing agency, generating $10M in revenue in 2011 Responsibilities: * Managed Boston Whaler’s external programs, which included promotions, owners club, customer research, loyalty programs, owner events, interactive strategy and product development research * Coordinated display ad strategy, including designing consultation of ads, selection of proper placements and maintenance of budgets * Managed interactive and social marketing… Show more 30 person national advertising and marketing agency, generating $10M in revenue in 2011 Responsibilities: * Managed Boston Whaler’s external programs, which included promotions, owners club, customer research, loyalty programs, owner events, interactive strategy and product development research * Coordinated display ad strategy, including designing consultation of ads, selection of proper placements and maintenance of budgets * Managed interactive and social marketing communications for several key clients, which totaled over $750,000 in expenditure * Developed and maintained several “Knowledge to Choose” product comparison programs used to train client sales teams * Executed several successful regional strategies for MarineMax designed to boost awareness and drive sales among highly affluent and influential yacht ownership prospects * On-going execution of sponsorship negotiation and management for marine owner loyalty groups Accomplishments: * Created Boston Whaler’s international event FishTopia and the Boston Whaler Owners Club program * Developed, implemented and managed the marine industries largest and most comprehensive product comparison program – Knowledge to Choose * Gained an advanced understanding of interactive theory and execution, including developing display ad campaigns and execution of interactive communications, including retargeting and behavioral technology * Participated in several industry panels and advertising forums on the subjects of retargeting and behavioral technologies Show less



Triton Boats

• United States
• 1 - 100 Employee

• Brand Manager

  • Jan 2005 - Jan 2006

  Manufacturer of fiberglass and aluminum fishing boats Responsibilities: * Coordinated all requests for product information, press tests and product guides * Organized photo shoots for catalog, promotional events and media requests * Responsible for all business with the Redfish Cup national fishing tournament; professional angler staff, media, event sponsorships and contracts * Oversaw the boat fleet used in both the BASSMASTER Classic and B.A.S.S. Tournament Trail *… Show more Manufacturer of fiberglass and aluminum fishing boats Responsibilities: * Coordinated all requests for product information, press tests and product guides * Organized photo shoots for catalog, promotional events and media requests * Responsible for all business with the Redfish Cup national fishing tournament; professional angler staff, media, event sponsorships and contracts * Oversaw the boat fleet used in both the BASSMASTER Classic and B.A.S.S. Tournament Trail * Processed orders for promotions, charity events and professional angler boats; Assisted in crafting the brand positioning statement and supporting brand activation guidelines * Actively supported the nationally televised BASSMASTER Classic and Redfish Cup * Wrote several editorials, press releases and product reviews that were published in a variety of respected marine industry magazines * Built working relationships with several notable anglers and marine industry professionals Show less Manufacturer of fiberglass and aluminum fishing boats Responsibilities: * Coordinated all requests for product information, press tests and product guides * Organized photo shoots for catalog, promotional events and media requests * Responsible for all business with the Redfish Cup national fishing tournament; professional angler staff, media, event sponsorships and contracts * Oversaw the boat fleet used in both the BASSMASTER Classic and B.A.S.S. Tournament Trail *… Show more Manufacturer of fiberglass and aluminum fishing boats Responsibilities: * Coordinated all requests for product information, press tests and product guides * Organized photo shoots for catalog, promotional events and media requests * Responsible for all business with the Redfish Cup national fishing tournament; professional angler staff, media, event sponsorships and contracts * Oversaw the boat fleet used in both the BASSMASTER Classic and B.A.S.S. Tournament Trail * Processed orders for promotions, charity events and professional angler boats; Assisted in crafting the brand positioning statement and supporting brand activation guidelines * Actively supported the nationally televised BASSMASTER Classic and Redfish Cup * Wrote several editorials, press releases and product reviews that were published in a variety of respected marine industry magazines * Built working relationships with several notable anglers and marine industry professionals Show less



Boston Whaler

• United States
• Consumer Goods
• 200 - 300 Employee

• Marketing Intern

  • May 2004 - Aug 2004

  * Managed the approval process, data collection and payment of sales incentives and advertising co-op * Authored various press releases and coordinated distribution * Performed fulfillment of all catalog requests * Participated in direct marketing communications with customers * Assisted at owner events, participated in photo shoots, assisted staff at dealer meeting * Managed the approval process, data collection and payment of sales incentives and advertising co-op * Authored various press releases and coordinated distribution * Performed fulfillment of all catalog requests * Participated in direct marketing communications with customers * Assisted at owner events, participated in photo shoots, assisted staff at dealer meeting



Mercury Marine

• United States
• Manufacturing
• 700 & Above Employee

• Test Engineer Assistant

  • 2002 - 2003

  * Rigged, tested and evaluated Engineering Department engines * Participated in and supported customer product testing and evaluation * Managed and operated safety boat during high speed testing * Oversaw launch and retrieval of all test boats on a daily basis * Accountable for the upkeep of the tests boats, engines, propellers and test equipment * Rigged, tested and evaluated Engineering Department engines * Participated in and supported customer product testing and evaluation * Managed and operated safety boat during high speed testing * Oversaw launch and retrieval of all test boats on a daily basis * Accountable for the upkeep of the tests boats, engines, propellers and test equipment